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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $32,250

Kia Optima Hybrid   
Difference: $5,751

Lowest Total Invoice: $29,975

Kia Optima Hybrid   
Difference: $3,740

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112006
ModelOptimaHighlander
TrimHybridHybrid Limited
Body4dr Sedan4dr SUV
Base Price $26,500 $37,890
Base Invoice $24,760 $33,944
Premium Technology Package 5,000  
Navigation system   2,000
Floor mats   106
Premium Technology Package 4,465  
Navigation system   1,700
Floor mats   66
Options (change) 5,000 2,106
Options (change) 4,465 1,766
Destination 750 605
Gas Tax 0 -2,600
Total Price $32,250 $38,001
Total Invoice $29,975 $33,715

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $6,576
TrueDelta Adjusted Invoice Difference: $4,507
Model Year20112006
ModelOptimaHighlander
TrimHybridHybrid Limited
Body4dr Sedan4dr SUV
Engine166hp I4 H208hp V6 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG33/28 MPG
Audio (watts, speakers)550, 12?, 8
Tire (rear if not all the same)215/55-17225/65-17
Total Price$32,250$38,001
Adjustments for Features-8250
Feature-Adjusted Total Price$31,425$38,001
Total Invoice$29,975$33,715
Adjustments for Features-7670
Feature-Adjusted Total Invoice$29,208$33,715

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20112006
ModelOptimaHighlander
TrimHybridHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity key$250 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Rearview camera$200 
Rollover sensor $50
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Rear seat pass-through$100 
Roof rack $300
Trailering equipment (4 wire) $125
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear air vents with manual controls $150
Rear heater $150
Rear wiper $175
Wiper de-icer $25
Exterior 
Body kit$0 
Bodyside moldings $75
Deep-tinted rear windows $275
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Aux input$50 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
Cassette player $50
CD changer, in-dash $325
CD player$125 
MP3-compatible player$50 
Satellite radio$200 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Compass$0 
Detailed driving style feedback$100 
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Folding third row seats $600
Heated second row seats$200 
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Memory system, driver seat$200 
Total Value of Features$5,825$5,000
Value of Feature Adjustments$825$0
Value of Feature Adjustments-7670

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20112006
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in106.9 in
Length190.7 in184.6 in
Width72.1 in71.9 in
Height57.3 in67.9 in
Curb Weight3,490 lb.4,070 lb.
Fuel Capacity18.5 gal.19.1 gal.
Row 1 Headroom40.0 in40.0 in
Row 1 Shoulder Room57.2 in57.9 in
Row 1 Hip Room54.7 in55.1 in
Row 1 Legroom45.5 in40.7 in
Row 2 Headroom37.6 in39.8 in
Row 2 Shoulder Room55.7 in57.0 in
Row 2 Hip Room54.5 in54.9 in
Row 2 Legroom34.7 in36.4 in
Row 3 Headroom0.0 in32.3 in
Row 3 Shoulder Room0.0 in53.2 in
Row 3 Hip Room0.0 in39.8 in
Row 3 Legroom0.0 in30.2 in
Cargo Volume,
Minimum		15.4 ft310.5 ft3
Cargo Volume,
Behind R2		15.439.7 ft3
Cargo Volume,
Maximum		15.480.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Voice control for nav and audio100No
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Panoramic sunroof1200No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Total Requested215037%
Total Not Requested370063%

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Large energy flow and fuel economy display25Yes
Total Requested625100%
Total Not Requested00%

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