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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $35,475

Kia Optima Hybrid EX   
Difference: $2,575

Lowest Total Invoice: $32,960

Kia Optima Hybrid EX   
Difference: $789

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162006
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Base Price $32,195 $37,890
Base Invoice $29,856 $33,944
Technology Package 2,380  
Cargo net 50 49
Navigation system   2,000
Floor mats   106
Technology Package 2,212  
Cargo net 42 34
Navigation system   1,700
Floor mats   66
Options (change) 2,430 2,155
Options (change) 2,254 1,800
Destination 850 605
Gas Tax 0 -2,600
Total Price $35,475 $38,050
Total Invoice $32,960 $33,749

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $4,675
TrueDelta Adjusted Invoice Difference: $2,740
Model Year20162006
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Engine159hp I4 H208hp V6 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG33/28 MPG
Audio (watts, speakers)550, 12?, 8
Tire (rear if not all the same)215/55-17225/65-17
Total Price$35,475$38,050
Adjustments for Features-2,1000
Feature-Adjusted Total Price$33,375$38,050
Total Invoice$32,960$33,749
Adjustments for Features-1,9510
Feature-Adjusted Total Invoice$31,009$33,749

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20162006
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity key$250 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Obstacle detection, rear$250 
Rearview camera$200 
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Rear seat pass-through$100 
Roof rack $300
Trailering equipment (4 wire) $125
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear air vents with manual controls $150
Rear heater $150
Rear wiper $175
Wiper de-icer $25
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit$0 
Bodyside moldings $75
Deep-tinted rear windows $275
Laminated front side windows$200 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
App support$0 
Aux input$50 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
Cassette player $50
CD changer, in-dash $325
CD player$125 
HD radio$50 
MP3-compatible player$50 
Satellite radio$200 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Compass$0 
Detailed driving style feedback$100 
Power-folding mirrors$50 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Folding third row seats $600
Heated second row seats$200 
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Memory system, driver seat$200 
Total Value of Features$7,050$4,950
Value of Feature Adjustments$2,100$0
Value of Feature Adjustments-1,9510

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20162006
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.4 in106.9 in
Length191.1 in184.6 in
Width73.2 in71.9 in
Height57.7 in67.9 in
Curb Weight3,496 lb.4,070 lb.
Fuel Capacity18.5 gal.19.1 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room58.1 in57.9 in
Row 1 Hip Room56.0 in55.1 in
Row 1 Legroom45.5 in40.7 in
Row 2 Headroom37.8 in39.8 in
Row 2 Shoulder Room56.4 in57.0 in
Row 2 Hip Room56.0 in54.9 in
Row 2 Legroom35.6 in36.4 in
Row 3 Headroom0.0 in32.3 in
Row 3 Shoulder Room0.0 in53.2 in
Row 3 Hip Room0.0 in39.8 in
Row 3 Legroom0.0 in30.2 in
Cargo Volume,
Minimum		15.9 ft310.5 ft3
Cargo Volume,
Behind R2		15.939.7 ft3
Cargo Volume,
Maximum		15.980.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Large energy flow and fuel economy display25Yes
Total Requested625100%
Total Not Requested00%

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