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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $23,465

Kia Optima EX   
Difference: $10,316

Lowest Total Invoice: $21,337

Kia Optima EX   
Difference: $8,625

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062006
ModelOptimaHighlander
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $19,100 $30,460
Base Invoice $17,605 $27,108
Leather Package 1,000  
Antilock brakes (ABS) 795  
Floor mats 85 106
Rear spoiler 220  
2.7L V6 1,300  
CD changer, remote 375  
Value Package   560
Side curtain airbags   650
Leather seating surfaces   1,400
Leather Package 890  
Antilock brakes (ABS) 710  
Floor mats 65 66
Rear spoiler 169  
2.7L V6 1,020  
CD changer, remote 288  
Value Package   504
Side curtain airbags   559
Leather seating surfaces   1,120
Options (change) 3,775 2,716
Options (change) 3,142 2,249
Destination 590 605
Total Price $23,465 $33,781
Total Invoice $21,337 $29,962

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,016
TrueDelta Adjusted Invoice Difference: $5,698
Model Year20062006
ModelOptimaHighlander
TrimEXLimited
Body4dr Sedan4dr SUV
Engine170hp V6215hp V6
TransmissionT4A5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)20/27 MPG19/25 MPG
Audio (watts, speakers)120, 6?, 8
Tire (rear if not all the same)205/55-16225/65-17
Total Price$23,465$33,781
Adjustments for Features0-3,300
Feature-Adjusted Total Price$23,465$30,481
Total Invoice$21,337$29,962
Adjustments for Features0-2,927
Feature-Adjusted Total Invoice$21,337$27,035

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20062006
ModelOptimaHighlander
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900 
5-speed automatic $900
FWD$0$0
Brakes, Airbags, and Other Safety 
Brake assist $50
Rollover sensor $50
Side curtain airbags $350
Stability control $400
Tire-pressure monitor $75
Traction control $100
Cargo Management 
Cargo cover $75
Overhead sunglass holder $25
Roof rack $300
Climate Control 
Interior air filter $0
Rear air vents with manual controls $150
Rear heater $150
Rear wiper $175
Wiper de-icer $25
Exterior 
Deep-tinted rear windows $275
Infotainment 
Audio controls on steering wheel $125
CD changer, in-dash $325
CD changer, remote$200 
CD player$125 
Instruments, Lights, and Mirrors 
Compass $0
Outside temperature display $50
Seats and Interior Trim 
Folding third row seats $600
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power lumbar adjuster, driver seat $100
Total Value of Features$1,275$4,575
Value of Feature Adjustments$0$3,300
Value of Feature Adjustments0-2,927

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20062006
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase106.3 in106.9 in
Length185.8 in184.6 in
Width71.5 in71.9 in
Height55.5 in67.9 in
Curb Weight3,279 lb.3,649 lb.
Fuel Capacity17.2 gal.19.1 gal.
Row 1 Headroom39.0 in40.0 in
Row 1 Shoulder Room56.9 in57.9 in
Row 1 Hip Room55.8 in55.1 in
Row 1 Legroom43.3 in40.7 in
Row 2 Headroom37.6 in39.8 in
Row 2 Shoulder Room55.7 in57.0 in
Row 2 Hip Room54.4 in54.9 in
Row 2 Legroom36.2 in36.4 in
Row 3 Headroom0.0 in32.3 in
Row 3 Shoulder Room0.0 in53.2 in
Row 3 Hip Room0.0 in39.8 in
Row 3 Legroom0.0 in30.2 in
Cargo Volume,
Minimum		13.6 ft310.5 ft3
Cargo Volume,
Behind R2		13.639.7 ft3
Cargo Volume,
Maximum		13.680.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested1100100%
Total Not Requested00%

Option Package Details
Toyota Highlander Limited

Side curtain airbags
FeatureValueRequested?
Side curtain airbags350No
Front side airbags350Yes
Rollover sensor50No
Total Requested35047%
Total Not Requested40053%
Value Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
Total Requested1100100%
Total Not Requested00%

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