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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Highlander Invoice Comparison
Lowest Total Price: $32,250 Kia Optima Hybrid | ||
| Difference: $15,895 | ||
Lowest Total Invoice: $29,975 Kia Optima Hybrid | ||
| Difference: $13,992 | ||
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| Model Year | 2011 | 2012 |
| Model | Optima | Highlander |
| Trim | Hybrid | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV |
| Base Price | $26,500 | $44,370 |
| Base Invoice | $24,760 | $40,598 |
| Premium Technology Package | 5,000 | |
| Navigation system | 2,650 | |
| Floor mats | 315 | |
| Premium Technology Package | 4,465 | |
| Navigation system | 2,359 | |
| Floor mats | 200 | |
| Options (change) | 5,000 | 2,965 |
| Options (change) | 4,465 | 2,559 |
| Destination | 750 | 810 |
| Total Price | $32,250 | $48,145 |
| Total Invoice | $29,975 | $43,967 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander
| Lowest Adjusted Price and Invoice: Kia Optima Hybrid | ||
| TrueDelta Adjusted Price Difference: $12,265 | ||
| TrueDelta Adjusted Invoice Difference: $10,677 | ||
| Model Year | 2011 | 2012 |
| Model | Optima | Highlander |
| Trim | Hybrid | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV |
| Engine | 166hp I4 H | 245hp V6 H |
| Transmission | T6 | CVT |
| Drivetrain | FWD | AWD |
| EPA Fuel Economy (city/highway) | 34/39 MPG | 28/28 MPG |
| Audio (watts, speakers) | 550, 12 | ?, 9 |
| Tire (rear if not all the same) | 215/55-17 | 245/55-19 |
| Total Price | $32,250 | $48,145 |
| Adjustments for Features | 0 | -3,630 |
| Feature-Adjusted Total Price | $32,250 | $44,515 |
| Total Invoice | $29,975 | $43,967 |
| Adjustments for Features | 0 | -3,315 |
| Feature-Adjusted Total Invoice | $29,975 | $40,652 |
Features Comparison: Kia Optima vs. Toyota Highlander
| Model Year | 2011 | 2012 |
| Model | Optima | Highlander |
| Trim | Hybrid | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| CVT | $1000 | |
| FWD | $0 | |
| AWD | $1700 | |
| Accessories | ||
| Heated steering wheel | $100 | |
| Power liftgate | $350 | |
| Brakes, Airbags, and Other Safety | ||
| Full-size spare tire | $225 | |
| Knee airbag, driver | $75 | |
| Rollover sensor | $50 | |
| Side curtain airbags | $350 | |
| Side curtain airbags, three rows | $500 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo mat | $40 | |
| Liftglass or two-piece tailgate | $150 | |
| Overhead sunglass holder | $25 | |
| Rear seat pass-through | $100 | |
| Removable second-row console | $200 | |
| Roof rails | $250 | |
| Trailering equipment (4 wire) | $125 | |
| Climate Control | ||
| Rear air vents | $100 | |
| Rear air vents with automatic controls | $250 | |
| Rear HVAC unit | $400 | |
| Rear wiper | $175 | |
| Wiper de-icer | $25 | |
| Engine / Motor | ||
| Automatic start / stop | $150 | |
| Exterior | ||
| Body kit | $0 | |
| Deep-tinted rear windows | $275 | |
| Panoramic sunroof | $1200 | |
| Rear bumper protector | $40 | |
| Sunroof | $900 | |
| Infotainment | ||
| CD changer, in-dash | $325 | |
| CD player | $125 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Conversation mirror | $25 | |
| Detailed driving style feedback | $100 | |
| Interior ambient lighting | $150 | |
| Speaker lights | $100 | |
| Tachometer | $75 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Door sill trim plates | $100 | |
| Folding second row seats | $300 | |
| Folding third row seats | $600 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Manual fore-aft adjuster, second row seats | $75 | |
| Manual recliner, second row seats | $75 | |
| Memory system, driver seat | $200 | |
| Power thigh support length adjuster, driver seat | $100 | |
| Stowable center seat, second row | $150 | |
| Total Value of Features | $5,000 | $8,630 |
| Value of Feature Adjustments | $0 | $3,630 |
| Value of Feature Adjustments | 0 | -3,315 |
Specifications Comparison: Kia Optima vs. Toyota Highlander
| Model Year | 2011 | 2012 |
| Model | Optima | Highlander |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 109.8 in |
| Length | 190.7 in | 188.4 in |
| Width | 72.1 in | 75.2 in |
| Height | 57.3 in | 68.1 in |
| Curb Weight | 3,490 lb. | 4,641 lb. |
| Fuel Capacity | 18.5 gal. | 19.2 gal. |
| Row 1 Headroom | 40.0 in | 40.6 in |
| Row 1 Shoulder Room | 57.2 in | 59.7 in |
| Row 1 Hip Room | 54.7 in | 56.7 in |
| Row 1 Legroom | 45.5 in | 43.2 in |
| Row 2 Headroom | 37.6 in | 40.1 in |
| Row 2 Shoulder Room | 55.7 in | 59.5 in |
| Row 2 Hip Room | 54.5 in | 56.5 in |
| Row 2 Legroom | 34.7 in | 38.3 in |
| Row 3 Headroom | 0.0 in | 36.3 in |
| Row 3 Shoulder Room | 0.0 in | 55.0 in |
| Row 3 Hip Room | 0.0 in | 42.3 in |
| Row 3 Legroom | 0.0 in | 29.2 in |
| Cargo Volume, Minimum | 15.4 ft3 | 10.3 ft3 |
| Cargo Volume, Behind R2 | 15.4 | 42.3 ft3 |
| Cargo Volume, Maximum | 15.4 | 95.4 ft3 |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | No |
| Heated steering wheel | 100 | No |
| Compass | 0 | No |
| 215/55HR17 tires | 400 | No |
| Voice control for nav and audio | 100 | Yes |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 2250 | 38% |
| Total Not Requested | 3600 | 62% |
Option Package Details
Toyota Highlander Hybrid Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, in-dash | 200 | No |
| Voice control for nav and audio | 100 | Yes |
| JBL, 9 speakers (with subwoofer) | 350 | No |
| Large energy flow and fuel economy display | 25 | Yes |
| Total Requested | 725 | 57% |
| Total Not Requested | 550 | 43% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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