| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $29,600 Kia Optima EX Turbo | ||
| Difference: $309 | ||
Lowest Total Invoice: $27,535 Kia Optima EX Turbo | ||
| Difference: $422 | ||
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| Model Year | 2011 | 2012 |
| Model | Optima | RAV4 |
| Trim | EX Turbo | Limited |
| Body | 4dr Sedan | 4dr SUV |
| Base Price | $24,700 | $25,330 |
| Base Invoice | $23,080 | $23,684 |
| Technology Package | 2,000 | |
| Premium Package | 2,150 | |
| Rearview camera | 475 | |
| Premium Plus Value Package | 1,175 | |
| 3.5L V6 | 1,920 | |
| Floor mats | 199 | |
| Technology Package | 1,785 | |
| Premium Package | 1,920 | |
| Rearview camera | 424 | |
| Premium Plus Value Package | 1,119 | |
| 3.5L V6 | 1,794 | |
| Floor mats | 126 | |
| Options (change) | 4,150 | 3,769 |
| Options (change) | 3,705 | 3,463 |
| Destination | 750 | 810 |
| Total Price | $29,600 | $29,909 |
| Total Invoice | $27,535 | $27,957 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX Turbo | ||
| TrueDelta Adjusted Price Difference: $314 | ||
| TrueDelta Adjusted Invoice Difference: $427 | ||
| Model Year | 2011 | 2012 |
| Model | Optima | RAV4 |
| Trim | EX Turbo | Limited |
| Body | 4dr Sedan | 4dr SUV |
| Engine | 274hp I4 | 269hp V6 |
| Transmission | T6 | A5 |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/34 MPG | 19/27 MPG |
| Audio (watts, speakers) | 550, 12 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 225/65-17 |
| Total Price | $29,600 | $29,909 |
| Adjustments for Features | -5 | 0 |
| Feature-Adjusted Total Price | $29,595 | $29,909 |
| Total Invoice | $27,535 | $27,957 |
| Adjustments for Features | -5 | 0 |
| Feature-Adjusted Total Invoice | $27,530 | $27,957 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2011 | 2012 |
| Model | Optima | RAV4 |
| Trim | EX Turbo | Limited |
| Body | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| 5-speed automatic | $900 | |
| FWD | $0 | $0 |
| Accessories | ||
| AC power outlet | $100 | |
| Heated steering wheel | $100 | |
| Universal garage door opener | $100 | |
| Brakes, Airbags, and Other Safety | ||
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Full-size spare tire | $225 | |
| Hill descent control | $250 | |
| Rollover sensor | $50 | |
| Temporary spare tire | $150 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Cargo mat | $40 | |
| Cargo net | $40 | |
| Roof rack | $300 | |
| Climate Control | ||
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Exterior | ||
| Bright-finished exhaust tip(s) | $25 | |
| Deep-tinted rear windows | $275 | |
| External spare tire shell | $100 | |
| Externally-mounted spare | $0 | |
| Panoramic sunroof | $1200 | |
| Rear bumper protector | $40 | |
| Rear spoiler | $200 | |
| Sunroof | $900 | |
| Wheel-lip moldings | $75 | |
| Infotainment | ||
| App support | $0 | |
| HD radio | $50 | |
| SMS text-to-speech reader | $25 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Speaker lights | $100 | |
| Trip computer | $150 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Heated second row seats | $200 | |
| Manual fore-aft adjuster, second row seats | $75 | |
| Manual recliner, second row seats | $75 | |
| Memory system, driver seat | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Total Value of Features | $4,000 | $3,995 |
| Value of Feature Adjustments | $5 | $0 |
| Value of Feature Adjustments | -5 | 0 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2011 | 2012 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 104.7 in |
| Length | 190.7 in | 181.1 in |
| Width | 72.1 in | 71.5 in |
| Height | 57.3 in | 66.3 in |
| Curb Weight | 3,385 lb. | 3,560 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 40.0 in | 40.8 in |
| Row 1 Shoulder Room | 57.2 in | 57.1 in |
| Row 1 Hip Room | 54.7 in | 53.8 in |
| Row 1 Legroom | 45.5 in | 41.8 in |
| Row 2 Headroom | 37.6 in | 39.7 in |
| Row 2 Shoulder Room | 55.7 in | 55.3 in |
| Row 2 Hip Room | 54.5 in | 52.4 in |
| Row 2 Legroom | 34.7 in | 38.3 in |
| Row 3 Headroom | 0.0 in | 37.2 in |
| Row 3 Shoulder Room | 0.0 in | 52.6 in |
| Row 3 Hip Room | 0.0 in | 43.3 in |
| Row 3 Legroom | 0.0 in | 30.0 in |
| Cargo Volume, Minimum | 15.4 ft3 | 12.3 ft3 |
| Cargo Volume, Behind R2 | 15.4 | 37.2 ft3 |
| Cargo Volume, Maximum | 15.4 | 73.0 ft3 |
Option Package Details
Kia Optima EX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 950 | 73% |
| Total Not Requested | 350 | 27% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Total Requested | 200 | 8% |
| Total Not Requested | 2200 | 92% |
Option Package Details
Toyota RAV4 Limited
| Rearview camera | ||
| Feature | Value | Requested? |
| Rearview camera | 200 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Premium Plus Value Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Daytime running lights (optional) | 0 | No |
| AC power outlet | 100 | No |
| Heated front seats | 200 | Yes |
| Leather seating surfaces | 900 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Total Requested | 2450 | 96% |
| Total Not Requested | 100 | 4% |
| 3.5L V6 DOHC-4v 269 hp@6200 246 lb-ft@4700 | ||
| Feature | Value | Requested? |
| 3.5L V6 DOHC-4v 269 hp@6200 246 lb-ft@4700 | 1000 | Yes |
| 5-speed automatic | 0 | Yes |
| Hill start assist | 75 | No |
| Hill descent control | 250 | No |
| Total Requested | 1000 | 75% |
| Total Not Requested | 325 | 25% |
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