| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $29,710 Toyota RAV4 Limited | ||
| Difference: $2,240 | ||
Lowest Total Invoice: $27,831 Toyota RAV4 Limited | ||
| Difference: $1,894 | ||
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| Model Year | 2013 | 2012 |
| Model | Optima | RAV4 |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr SUV |
| Base Price | $26,800 | $25,330 |
| Base Invoice | $25,040 | $23,684 |
| Premium Package | 2,950 | |
| Navigation system | 1,400 | |
| Rearview camera | 475 | |
| Premium Plus Value Package | 1,175 | |
| 3.5L V6 | 1,920 | |
| Premium Package | 2,635 | |
| Navigation system | 1,250 | |
| Rearview camera | 424 | |
| Premium Plus Value Package | 1,119 | |
| 3.5L V6 | 1,794 | |
| Options (change) | 4,350 | 3,570 |
| Options (change) | 3,885 | 3,337 |
| Destination | 800 | 810 |
| Total Price | $31,950 | $29,710 |
| Total Invoice | $29,725 | $27,831 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | ||
| TrueDelta Adjusted Price Difference: $1,445 | ||
| TrueDelta Adjusted Invoice Difference: $1,154 | ||
| Model Year | 2013 | 2012 |
| Model | Optima | RAV4 |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr SUV |
| Engine | 274hp I4 | 269hp V6 |
| Transmission | T6 | A5 |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/34 MPG | 19/27 MPG |
| Audio (watts, speakers) | 550, 12 | ?, 6 |
| Tire (rear if not all the same) | 225/45-18 | 225/65-17 |
| Total Price | $31,950 | $29,710 |
| Adjustments for Features | -795 | 0 |
| Feature-Adjusted Total Price | $31,155 | $29,710 |
| Total Invoice | $29,725 | $27,831 |
| Adjustments for Features | -740 | 0 |
| Feature-Adjusted Total Invoice | $28,985 | $27,831 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2013 | 2012 |
| Model | Optima | RAV4 |
| Trim | SX | Limited |
| Body | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| 5-speed automatic | $900 | |
| FWD | $0 | $0 |
| Accessories | ||
| AC power outlet | $100 | |
| Universal garage door opener | $100 | |
| Brakes, Airbags, and Other Safety | ||
| 911 assist | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Full-size spare tire | $225 | |
| Hill descent control | $250 | |
| Rollover sensor | $50 | |
| Vehicle health reports | $0 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Cargo net | $40 | |
| Roof rack | $300 | |
| Climate Control | ||
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Exterior | ||
| Body kit | $0 | |
| Bright-finished exhaust tip(s) | $25 | |
| Deep-tinted rear windows | $275 | |
| External spare tire shell | $100 | |
| Externally-mounted spare | $0 | |
| Panoramic sunroof | $1200 | |
| Rear bumper protector | $40 | |
| Sunroof | $900 | |
| Wheel-lip moldings | $75 | |
| Infotainment | ||
| SMS text-to-speech reader | $25 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Interior ambient lighting | $150 | |
| Power-folding mirrors | $50 | |
| Speaker lights | $100 | |
| Trip computer | $150 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Aluminum trim | $100 | |
| Cooled or ventilated front seats | $300 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Leather seating surfaces | $900 | |
| Manual fore-aft adjuster, second row seats | $75 | |
| Manual recliner, second row seats | $75 | |
| Memory system, driver seat | $200 | |
| Metal pedals | $75 | |
| Partial leather seating sufaces | $450 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Suspension, Wheels, and Tires | ||
| Sport suspension (upgrade) | $0 | |
| Transmission | ||
| Steering-wheel-mounted transmission controls | $100 | |
| Total Value of Features | $5,400 | $4,605 |
| Value of Feature Adjustments | $795 | $0 |
| Value of Feature Adjustments | -740 | 0 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2013 | 2012 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 104.7 in |
| Length | 190.7 in | 181.1 in |
| Width | 72.1 in | 71.5 in |
| Height | 57.3 in | 66.3 in |
| Curb Weight | 3,385 lb. | 3,560 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 40.0 in | 40.8 in |
| Row 1 Shoulder Room | 57.2 in | 57.1 in |
| Row 1 Hip Room | 54.7 in | 53.8 in |
| Row 1 Legroom | 45.5 in | 41.8 in |
| Row 2 Headroom | 37.6 in | 39.7 in |
| Row 2 Shoulder Room | 55.7 in | 55.3 in |
| Row 2 Hip Room | 54.5 in | 52.4 in |
| Row 2 Legroom | 34.7 in | 38.3 in |
| Row 3 Headroom | 0.0 in | 37.2 in |
| Row 3 Shoulder Room | 0.0 in | 52.6 in |
| Row 3 Hip Room | 0.0 in | 43.3 in |
| Row 3 Legroom | 0.0 in | 30.0 in |
| Cargo Volume, Minimum | 15.4 ft3 | 12.3 ft3 |
| Cargo Volume, Behind R2 | 15.4 | 37.2 ft3 |
| Cargo Volume, Maximum | 15.4 | 73.0 ft3 |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| App support | 0 | Yes |
| Total Requested | 475 | 16% |
| Total Not Requested | 2555 | 84% |
Option Package Details
Toyota RAV4 Limited
| Rearview camera | ||
| Feature | Value | Requested? |
| Rearview camera | 200 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Plus Value Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Daytime running lights (optional) | 0 | No |
| AC power outlet | 100 | No |
| Leather seating surfaces | 900 | No |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Total Requested | 1550 | 61% |
| Total Not Requested | 1000 | 39% |
| 3.5L V6 DOHC-4v 269 hp@6200 246 lb-ft@4700 | ||
| Feature | Value | Requested? |
| 3.5L V6 DOHC-4v 269 hp@6200 246 lb-ft@4700 | 1000 | Yes |
| 5-speed automatic | 0 | Yes |
| Hill start assist | 75 | No |
| Hill descent control | 250 | No |
| Total Requested | 1000 | 75% |
| Total Not Requested | 325 | 25% |
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