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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $30,865

Toyota RAV4 Limited   
Difference: $1,085

Lowest Total Invoice: $28,925

Toyota RAV4 Limited   
Difference: $800

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132011
ModelOptimaRAV4
TrimSXLimited
Body4dr Sedan4dr SUV
Base Price $26,800 $25,465
Base Invoice $25,040 $23,810
Premium Package 2,950  
Navigation system 1,400 1,240
Rearview camera   475
Limited Extra Value Package   955
3.5L V6   1,920
Premium Package 2,635  
Navigation system 1,250 1,104
Rearview camera   424
Limited Extra Value Package   983
3.5L V6   1,794
Options (change) 4,350 4,590
Options (change) 3,885 4,305
Destination 800 810
Total Price $31,950 $30,865
Total Invoice $29,725 $28,925

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price: Toyota RAV4 Limited
Lowest Adjusted Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $65
TrueDelta Adjusted Invoice Difference: $149
Model Year20132011
ModelOptimaRAV4
TrimSXLimited
Body4dr Sedan4dr SUV
Engine274hp I4269hp V6
TransmissionT6A5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)22/34 MPG19/27 MPG
Audio (watts, speakers)550, 12?, 6
Tire (rear if not all the same)225/45-18225/65-17
Total Price$31,950$30,865
Adjustments for Features-1,0200
Feature-Adjusted Total Price$30,930$30,865
Total Invoice$29,725$28,925
Adjustments for Features-9490
Feature-Adjusted Total Invoice$28,776$28,925

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year20132011
ModelOptimaRAV4
TrimSXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed automatic $900
FWD$0$0
Accessories 
AC power outlet $100
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Full-size spare tire $225
Hill descent control $250
Rollover sensor $50
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Cargo net $40
Roof rack $300
Climate Control 
Rear air vents$100 
Rear wiper $175
Exterior 
Body kit$0 
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
External spare tire shell $100
Externally-mounted spare $0
Panoramic sunroof$1200 
Rear bumper protector $40
Sunroof $900
Wheel-lip moldings $75
Infotainment 
App support$0 
Bluetooth audio streaming$25 
HD radio$50 
USB port$25 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Compass$0 
Interior ambient lighting$150 
Power-folding mirrors$50 
Speaker lights$100 
Trip computer$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Aluminum trim$100 
Cooled or ventilated front seats$300 
Heated second row seats$200 
Illuminated door sill trim plates$200 
Leather seating surfaces $900
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Metal pedals$75 
Partial leather seating sufaces$450 
Power fore-aft adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$5,575$4,555
Value of Feature Adjustments$1,020$0
Value of Feature Adjustments-9490

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See a complete comparison of Kia Optima vs. Toyota RAV4 features.

Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20132011
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase110.0 in104.7 in
Length190.7 in181.1 in
Width72.1 in71.5 in
Height57.3 in66.3 in
Curb Weight3,385 lb.3,560 lb.
Fuel Capacity18.5 gal.15.9 gal.
Row 1 Headroom40.0 in40.8 in
Row 1 Shoulder Room57.2 in57.1 in
Row 1 Hip Room54.7 in53.8 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.6 in39.7 in
Row 2 Shoulder Room55.7 in55.3 in
Row 2 Hip Room54.5 in52.4 in
Row 2 Legroom34.7 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum		15.4 ft312.3 ft3
Cargo Volume,
Behind R2		15.437.2 ft3
Cargo Volume,
Maximum		15.473.0 ft3

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See a complete comparison of Kia Optima vs. Toyota RAV4 specs.

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Total Requested40013%
Total Not Requested263087%

Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Limited Extra Value Package
FeatureValueRequested?
Sunroof900Yes
Bluetooth cell phone link100Yes
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
AC power outlet100No
Leather seating surfaces900No
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Total Requested165055%
Total Not Requested135045%
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
FeatureValueRequested?
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700		1000Yes
5-speed automatic0Yes
Hill start assist75No
Hill descent control250No
Total Requested100075%
Total Not Requested32525%

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