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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $22,335

Kia Optima EX   
Difference: $5,598

Lowest Total Invoice: $20,720

Kia Optima EX   
Difference: $5,249

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  Down Payment Interest Rate Term
Model Year200720112011
ModelOptimaRAV4RAV4
TrimEXSportLimited
Body4dr Sedan4dr SUV4dr SUV
Base Price $19,395 $24,175 $25,465
Base Invoice $18,045 $22,605 $23,810
Rear spoiler 200    
Sunroof 800    
Leather seating surfaces 600    
Convenience Package 700    
Sport Extra Value Package   550  
Premium Package   1,930  
Floor mats   199 199
Bodyside moldings   199 199
Automatic headlights   70  
Limited Extra Value Package     1,655
Rear spoiler 160    
Sunroof 715    
Leather seating surfaces 535    
Convenience Package 625    
Sport Extra Value Package   523  
Premium Package   1,718  
Floor mats   126 126
Bodyside moldings   125 125
Automatic headlights   62  
Limited Extra Value Package     1,573
Options (change) 2,300 2,948 2,053
Options (change) 2,035 2,554 1,824
Destination 640 810 810
Total Price $22,335 $27,933 $28,328
Total Invoice $20,720 $25,969 $26,444

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,963
TrueDelta Adjusted Invoice Difference: $3,829
Model Year200720112011
ModelOptimaRAV4RAV4
TrimEXSportLimited
Body4dr Sedan4dr SUV4dr SUV
Engine161hp I4179hp I4179hp I4
TransmissionT5A4A4
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6?, 9
Tire (rear if not all the same)205/60-16235/55-18225/65-17
Total Price$22,335$27,933$28,328
Adjustments for Features0-715-2,030
Feature-Adjusted Total Price$22,335$27,218$26,298
Cost Above Minimum$0$920$0
Total Invoice$20,720$25,969$26,444
Adjustments for Features0-665-1,895
Feature-Adjusted Total Invoice$20,720$25,304$24,549
Cost Above Minimum$0$755$0

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year200720112011
ModelOptimaRAV4RAV4
TrimEXSportLimited
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
4-speed automatic $800$800
FWD$0$0$0
Accessories 
AC power outlet  $100
Power-adjustable pedals$125  
Proximity key  $250
Sunshade, rear$125  
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Antilock brakes (ABS) $400$400
Brake assist $50$50
Rollover sensor $50$50
Stability control $400$400
Traction control $100$100
Cargo Management 
Cargo cover  $75
Cargo mat $40$40
Cargo net  $40
Roof rack $300$300
Climate Control 
Automatic climate control, front$200 $200
Dual-zone climate control  $125
Rear wiper $175$175
Exterior 
Deep-tinted rear windows $275$275
External spare tire shell  $100
Externally-mounted spare $0$0
Wheel-lip moldings $75$75
Infotainment 
Audio controls on steering wheel$125 $125
Aux input $50$50
Bluetooth cell phone link  $100
Cassette player$50  
Satellite radio $200$200
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150  
Heated mirrors$25 $25
Trip computer$150  
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Leather-wrapped steering wheel$150 $150
Manual fore-aft adjuster, second row seats $75$75
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Power fore-aft adjuster, passenger seat$100  
Power lumbar adjuster, driver seat $100$100
Power recliner, passenger seat$100  
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 
Total Value of Features$2,450$3,165$4,480
Value of Feature Adjustments$0$715$2,030
Value of Feature Adjustments0-665-1,895

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See a complete comparison of Kia Optima vs. Toyota RAV4 features.

Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20072011
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase107.1 in104.7 in
Length186.4 in181.1 in
Width71.1 in71.5 in
Height58.3 in66.3 in
Curb Weight3,143 lb.3,361 lb.
Fuel Capacity17.0 gal.15.9 gal.
Row 1 Headroom39.8 in40.8 in
Row 1 Shoulder Room57.1 in57.1 in
Row 1 Hip Room54.5 in53.8 in
Row 1 Legroom43.7 in41.8 in
Row 2 Headroom38.0 in39.7 in
Row 2 Shoulder Room56.3 in55.3 in
Row 2 Hip Room54.7 in52.4 in
Row 2 Legroom37.8 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum		14.8 ft312.3 ft3
Cargo Volume,
Behind R2		14.837.2 ft3
Cargo Volume,
Maximum		14.873.0 ft3

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See a complete comparison of Kia Optima vs. Toyota RAV4 specs.

Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20031%
Total Not Requested45069%

Option Package Details
Toyota RAV4 Sport

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Sport Extra Value Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
Roof rack300No
Satellite radio200No
Daytime running lights (optional)0No
Total Requested110069%
Total Not Requested50031%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested145094%
Total Not Requested1006%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Limited Extra Value Package
FeatureValueRequested?
Sunroof900Yes
Bluetooth cell phone link100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested235078%
Total Not Requested65022%

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