Kia Optima Kia Optima 2007 Toyota RAV4 Toyota RAV4 2016

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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $21,035

Kia Optima EX   
Difference: $9,130

Lowest Total Invoice: $19,560

Kia Optima EX   
Difference: $8,703

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720162016
ModelOptimaRAV4RAV4
TrimEXSELimited
Body4dr Sedan4dr SUV4dr SUV
Base Price $19,395 $29,265 $31,510
Base Invoice $18,045 $27,363 $29,461
Rear spoiler 200    
Sunroof 800    
Floor mats     225
Rear spoiler 160    
Sunroof 715    
Floor mats     140
Options (change) 1,000 0 225
Options (change) 875 0 140
Destination 640 900 900
Total Price $21,035 $30,165 $32,635
Total Invoice $19,560 $28,263 $30,501

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,260
TrueDelta Adjusted Invoice Difference: $3,146
Model Year200720162016
ModelOptimaRAV4RAV4
TrimEXSELimited
Body4dr Sedan4dr SUV4dr SUV
Engine161hp I4176hp I4176hp I4
TransmissionT5T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)24/32 MPG24/31 MPG24/31 MPG
Audio (watts, speakers)360, 7?, 6?, 6
Tire (rear if not all the same)205/60-16235/55-18235/55-18
Total Price$21,035$30,165$32,635
Adjustments for Features0-4,950-8,340
Feature-Adjusted Total Price$21,035$25,215$24,295
Cost Above Minimum$0$920$0
Total Invoice$19,560$28,263$30,501
Adjustments for Features0-4,638-7,795
Feature-Adjusted Total Invoice$19,560$23,625$22,706
Cost Above Minimum$0$919$0

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year200720162016
ModelOptimaRAV4RAV4
TrimEXSELimited
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Adaptive cruise control  $600
Cruise control$150$150 
Power liftgate $350$350
Proximity key $250$250
Universal garage door opener$100 $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Antilock brakes (ABS) $400$400
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system $200$200
Brake assist $50$50
Cross-traffic warning, rear $100$100
Forward collision warning  $200
Knee airbag, driver $75$75
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rearview camera $200$200
Rollover sensor $50$50
Seat cushion airbag, passenger $75$75
Stability control $400$400
Traction control $100$100
Trailer sway control  $25
Cargo Management 
Cargo cover $75$75
Cargo mat  $40
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Rear wiper $175$175
Exterior 
Bodyside cladding (gray/black) $250$250
Bodyside moldings$75  
Deep-tinted rear windows $275$275
Wheel-lip moldings $75$75
Infotainment 
App support  $0
Aux input $50$50
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
Cassette player$50  
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player  $0
HD radio $50$50
Navigation app $50 
Navigation system  $600
Satellite radio $200$200
Siri Eyes Free support $0$0
SMS text-to-speech reader $25$25
Traffic + travel information $25$25
Voice control for audio system $25 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Auto-dimming rearview mirror$150 $150
Compass $0$0
LED headlights, single projector or low beam only $750$750
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Heated front seats $200$200
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Memory system, driver seat  $200
Power lumbar adjuster, driver seat $100$100
Synthetic leather seating surfaces $0$0
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Chrome-coated alloy wheels  $600
Electronic systems calibration selector $200$200
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$2,250$7,200$10,590
Value of Feature Adjustments$0$4,950$8,340
Value of Feature Adjustments0-4,638-7,795

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Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20072016
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase107.1 in104.7 in
Length186.4 in183.5 in
Width71.1 in72.6 in
Height58.3 in65.9 in
Curb Weight3,179 lb.3,455 lb.
Fuel Capacity17.0 gal.15.9 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room57.1 in57.3 in
Row 1 Hip Room54.5 in54.3 in
Row 1 Legroom43.7 in42.6 in
Row 2 Headroom38.0 in38.9 in
Row 2 Shoulder Room56.3 in55.4 in
Row 2 Hip Room54.7 in48.9 in
Row 2 Legroom37.8 in37.2 in
Cargo Volume,
Minimum
14.8 ft338.4 ft3
Cargo Volume,
Maximum
14.873.4 ft3

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Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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