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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $23,340

Kia Optima EX   
Difference: $19,000

Lowest Total Invoice: $21,565

Kia Optima EX   
Difference: $17,634

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072016
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $19,395 $41,125
Base Invoice $18,045 $38,102
2.7L V6 1,005  
Convenience Package 700  
Leather seating surfaces 600  
Rear spoiler 200  
Sunroof 800  
Bright-finished exhaust tip(s)   90
Floor mats   225
2.7L V6 845  
Convenience Package 625  
Leather seating surfaces 535  
Rear spoiler 160  
Sunroof 715  
Bright-finished exhaust tip(s)   57
Floor mats   140
Options (change) 3,305 315
Options (change) 2,880 197
Destination 640 900
Total Price $23,340 $42,340
Total Invoice $21,565 $39,199

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $12,920
TrueDelta Adjusted Invoice Difference: $12,005
Model Year20072016
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Engine185hp V6270hp V6
TransmissionT5T5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)22/30 MPG17/22 MPG
Audio (watts, speakers)360, 7?, 15
Tire (rear if not all the same)205/60-16245/60-20
Total Price$23,340$42,340
Adjustments for Features0-6,080
Feature-Adjusted Total Price$23,340$36,260
Total Invoice$21,565$39,199
Adjustments for Features0-5,629
Feature-Adjusted Total Invoice$21,565$33,570

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20072016
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Antilock brakes (ABS) $400
Brake assist $50
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Obstacle detection, rear $250
Rearview camera $200
Rollover sensor $50
Stability control $400
Traction control $100
Trailer sway control $25
Cargo Management 
Cargo mat $40
Class III trailer hitch $250
Roof rails $250
Trailering equipment (7 wire) $150
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper $175
Wiper de-icer $25
Drivetrain 
Limited-slip rear differential $300
Exterior 
Bodyside moldings$75 
Deep-tinted rear windows $275
Skid plates $150
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
App support $0
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Navigation system $600
Satellite radio $200
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass $0
Turn signals on or near mirrors $25
Seats and Interior Trim 
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Memory system, driver seat $200
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers $500
Sport suspension (upgrade) $0
Total Value of Features$1,750$7,830
Value of Feature Adjustments$0$6,080
Value of Feature Adjustments0-5,629

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20072016
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length186.4 in190.2 in
Width71.1 in75.8 in
Height58.3 in71.5 in
Curb Weight3,287 lb.4,400 lb.
Fuel Capacity17.0 gal.23.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in56.5 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.7 in55.7 in
Row 2 Legroom37.8 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum		14.8 ft39.0 ft3
Cargo Volume,
Behind R2		14.846.3 ft3
Cargo Volume,
Maximum		14.888.8 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40062%
Total Not Requested25038%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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