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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $17,160

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $15,792

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102016
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $20,995 $41,125
Base Invoice $19,620 $38,102
Premium Package 2,200  
Navigation system 1,200  
Floor mats   225
Premium Package 1,960  
Navigation system 1,075  
Floor mats   140
Options (change) 3,400 225
Options (change) 3,035 140
Destination 695 900
Total Price $25,090 $42,250
Total Invoice $23,350 $39,142

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $12,590
TrueDelta Adjusted Invoice Difference: $11,558
Model Year20102016
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Engine175hp I4270hp V6
TransmissionT5T5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)22/32 MPG17/22 MPG
Audio (watts, speakers)360, 7?, 15
Tire (rear if not all the same)215/50-17245/60-20
Total Price$25,090$42,250
Adjustments for Features0-4,570
Feature-Adjusted Total Price$25,090$37,680
Total Invoice$23,350$39,142
Adjustments for Features0-4,234
Feature-Adjusted Total Invoice$23,350$34,908

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20102016
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Full-size spare tire $225
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Obstacle detection, rear $250
Rearview camera $200
Rollover sensor $50
Temporary spare tire$150 
Trailer sway control $25
Cargo Management 
Cargo mat $40
Class III trailer hitch $250
Roof rails $250
Trailering equipment (7 wire) $150
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper $175
Wiper de-icer $25
Drivetrain 
Limited-slip rear differential $300
Exterior 
Bodyside moldings$75 
Deep-tinted rear windows $275
Rear bumper protector $40
Rear spoiler $200
Skid plates $150
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
App support $0
Bluetooth audio streaming $25
Bluetooth cell phone link $100
DVD-compatible player $0
HD radio $50
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Interior ambient lighting$150 
Seats and Interior Trim 
Door sill trim plates$100 
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Memory system, driver seat $200
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers $500
Sport suspension (upgrade) $0
Total Value of Features$1,775$6,345
Value of Feature Adjustments$0$4,570
Value of Feature Adjustments0-4,234

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20102016
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length189.0 in190.2 in
Width71.1 in75.8 in
Height58.3 in71.5 in
Curb Weight3,197 lb.4,400 lb.
Fuel Capacity16.4 gal.23.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in56.5 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.7 in55.7 in
Row 2 Legroom37.8 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum		15.0 ft39.0 ft3
Cargo Volume,
Behind R2		15.046.3 ft3
Cargo Volume,
Maximum		15.088.8 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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