Kia Optima Kia Optima 2010 Toyota 4Runner Toyota 4Runner 2007

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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $14,059

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $11,347

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102007
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $20,995 $34,350
Base Invoice $19,620 $30,674
Premium Package 2,200  
Navigation system 1,200 2,420
Side curtain airbags   650
Floor mats   184
Sunroof   900
Premium Package 1,960  
Navigation system 1,075 1,987
Side curtain airbags   559
Floor mats   112
Sunroof   720
Options (change) 3,400 4,154
Options (change) 3,035 3,378
Destination 695 645
Total Price $25,090 $39,149
Total Invoice $23,350 $34,697

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $10,479
TrueDelta Adjusted Invoice Difference: $8,174
Model Year20102007
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Engine175hp I4236hp V6
TransmissionT5A5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)22/32 MPG18/22 MPG
Audio (watts, speakers)360, 7?, 8
Tire (rear if not all the same)215/50-17265/60-18
Total Price$25,090$39,149
Adjustments for Features0-3,580
Feature-Adjusted Total Price$25,090$35,569
Total Invoice$23,350$34,697
Adjustments for Features0-3,173
Feature-Adjusted Total Invoice$23,350$31,524

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20102007
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
5-speed automatic $900
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Power-adjustable pedals$125 
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Rearview camera $200
Rollover sensor $50
Cargo Management 
Cargo cover $75
Cargo mat $40
Cargo shelf, height-adjustable $100
Class III trailer hitch $250
Roof rack $300
Trailering equipment (7 wire) $150
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper $175
Drivetrain 
Limited-slip rear differential $300
Exterior 
Bodyside cladding $350
Bodyside moldings$75 
Deep-tinted rear windows $275
Running boards $350
Skid plates $150
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
Bluetooth cell phone link $100
CD changer, in-dash $325
CD player$125 
Rear seat audio controls $25
Satellite radio$200 
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Manual lumbar adjuster, driver seat$50 
Memory system, driver seat $200
Power lumbar adjuster, driver seat $100
Total Value of Features$1,725$5,305
Value of Feature Adjustments$0$3,580
Value of Feature Adjustments0-3,173

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Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20102007
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length189.0 in189.2 in
Width71.1 in75.2 in
Height58.3 in69.3 in
Curb Weight3,197 lb.4,045 lb.
Fuel Capacity16.4 gal.23.0 gal.
Row 1 Headroom39.8 in39.7 in
Row 1 Shoulder Room57.1 in58.0 in
Row 1 Hip Room54.5 in55.3 in
Row 1 Legroom43.7 in41.8 in
Row 2 Headroom38.0 in39.1 in
Row 2 Shoulder Room56.3 in57.2 in
Row 2 Hip Room54.7 in55.4 in
Row 2 Legroom37.8 in34.6 in
Row 3 Headroom0.0 in32.9 in
Row 3 Shoulder Room0.0 in56.7 in
Row 3 Hip Room0.0 in48.4 in
Row 3 Legroom0.0 in24.1 in
Cargo Volume,
Minimum
15.0 ft312.0 ft3
Cargo Volume,
Behind R2
15.036.6 ft3
Cargo Volume,
Maximum
15.075.1 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%

Option Package Details
Toyota 4Runner Limited

Side curtain airbags
FeatureValueRequested?
Side curtain airbags350Yes
Front side airbags350Yes
Rollover sensor50No
Total Requested70093%
Total Not Requested507%
Navigation system
FeatureValueRequested?
Navigation system600Yes
CD changer, in-dash200No
Bluetooth cell phone link100No
Rearview camera200No
JBL, 8 speakers350No
Voice control for nav and audio100No
Total Requested60039%
Total Not Requested95061%

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