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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $21,690

Kia Optima EX   
Difference: $2,689

Lowest Total Invoice: $20,315

Kia Optima EX   
Difference: $1,781

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020072007
ModelOptimaPriusPrius
TrimEXBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $20,995 $22,175 $23,070
Base Invoice $19,620 $20,419 $21,171
Package 6   4,550 4,175
Floor mats   184 184
Package 6   4,095 3,758
Floor mats   112 112
Options (change) 0 4,734 4,359
Options (change) 0 4,207 3,870
Destination 695 620 620
Gas Tax 0 -3,150 -3,150
Total Price $21,690 $24,379 $24,899
Total Invoice $20,315 $22,096 $22,511

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,424
TrueDelta Adjusted Invoice Difference: $634
Model Year201020072007
ModelOptimaPriusPrius
TrimEXBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch
Engine175hp I476hp I4 H76hp I4 H
TransmissionT5CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 9?, 9
Tire (rear if not all the same)205/60-16185/65-15195/55-16
Total Price$21,690$24,379$24,899
Adjustments for Features0-1,265-1,265
Feature-Adjusted Total Price$21,690$23,114$23,634
Cost Above Minimum$0$0$520
Total Invoice$20,315$22,096$22,511
Adjustments for Features0-1,147-1,144
Feature-Adjusted Total Invoice$20,315$20,949$21,367
Cost Above Minimum$0$0$418

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year201020072007
ModelOptimaPriusPrius
TrimEXBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
CVT $1000$1000
FWD$0$0$0
Accessories 
Proximity key $250$250
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
Active or whiplash-reducing head restraints, front seats$0  
Rearview camera $200$200
Cargo Management 
Cargo cover $75$75
Cargo mat $40$40
Console with shifter$150  
Console without shifter $150$150
Climate Control 
Rear wiper $175$175
Exterior 
Bodyside moldings$75  
Larger rear spoiler  $200
Rear spoiler $200 
Infotainment 
Bluetooth cell phone link $100$100
CD changer, in-dash $325$325
CD player$125  
Navigation system $600$600
Satellite radio$200  
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Automatic headlights$125  
Compass$0  
Digital instruments $0$0
Large energy flow and fuel economy display $25$25
Tachometer$75  
Turn signals on or near mirrors$25  
Xenon HID headlights $500$500
Seats and Interior Trim 
Manual lumbar adjuster, driver seat$50  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0
Total Value of Features$2,625$3,890$3,890
Value of Feature Adjustments$0$1,265$1,265
Value of Feature Adjustments0-1,147-1,144

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20102007
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase107.1 in106.3 in
Length189.0 in175.0 in
Width71.1 in67.9 in
Height58.3 in58.1 in
Curb Weight3,158 lb.2,891 lb.
Fuel Capacity16.4 gal.11.9 gal.
Row 1 Headroom39.8 in39.1 in
Row 1 Shoulder Room57.1 in55.3 in
Row 1 Hip Room54.5 in51.0 in
Row 1 Legroom43.7 in41.9 in
Row 2 Headroom38.0 in37.1 in
Row 2 Shoulder Room56.3 in53.0 in
Row 2 Hip Room54.7 in51.6 in
Row 2 Legroom37.8 in38.6 in
Cargo Volume15.0 ft316.1 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600No
Voice control for nav and audio100No
Fog lights125Yes
Xenon HID headlights500No
Bluetooth cell phone link100No
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
JBL, 9 speakers350No
Stability control400Yes
Aux input50Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250No
Total Requested192545%
Total Not Requested240055%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600No
Voice control for nav and audio100No
Bluetooth cell phone link100No
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
JBL, 9 speakers350No
Stability control400Yes
Aux input50Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250No
Total Requested180049%
Total Not Requested190051%

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