Kia Optima Kia Optima 2010 Toyota Prius Toyota Prius 2011
MENU
1 0 3 4 3 4

We are 103,000+ car owners sharing real-world car information.

Join Us

Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $7,579

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $6,834

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102011
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Base Price $20,995 $27,320
Base Invoice $19,620 $25,431
Navigation system 1,200  
Premium Package 2,200  
Solar Roof Package   1,800
Navigation Package   2,380
Floor mats   200
Bodyside moldings   209
Navigation system 1,075  
Premium Package 1,960  
Solar Roof Package   1,602
Navigation Package   2,139
Floor mats   127
Bodyside moldings   125
Options (change) 3,400 4,589
Options (change) 3,035 3,993
Destination 695 760
Total Price $25,090 $32,669
Total Invoice $23,350 $30,184

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $6,549
TrueDelta Adjusted Invoice Difference: $5,882
Model Year20102011
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Engine175hp I498hp I4 H
TransmissionT5CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7?, 8
Tire (rear if not all the same)215/50-17195/65-15
Total Price$25,090$32,669
Adjustments for Features0-1,030
Feature-Adjusted Total Price$25,090$31,639
Total Invoice$23,350$30,184
Adjustments for Features0-952
Feature-Adjusted Total Invoice$23,350$29,232

Return to top

Features Comparison: Kia Optima vs. Toyota Prius

Model Year20102011
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Power-adjustable pedals$125 
Proximity key $250
Remote climate control $25
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Rearview camera $200
Cargo Management 
Cargo cover $75
Cargo mat $40
Climate Control 
Ionizing air filtration $50
Rear wiper $175
Water-repellent front-door glass $15
Exterior 
Rear spoiler $200
Solar panel $300
Infotainment 
Bluetooth audio streaming $25
Bluetooth cell phone link $100
CD changer, in-dash $325
CD player$125 
Telematics service, such as OnStar $200
Traffic information $25
USB port$25 
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass$0 
Digital instruments $0
Fog lights$125 
Interior ambient lighting$150 
Large energy flow and fuel economy display $25
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates$100 
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,525$3,555
Value of Feature Adjustments$0$1,030
Value of Feature Adjustments0-952

Return to top

See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20102011
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase107.1 in106.3 in
Length189.0 in175.6 in
Width71.1 in68.7 in
Height58.3 in58.7 in
Curb Weight3,158 lb.3,043 lb.
Fuel Capacity16.4 gal.11.9 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in54.9 in
Row 1 Hip Room54.5 in52.7 in
Row 1 Legroom43.7 in42.5 in
Row 2 Headroom38.0 in37.6 in
Row 2 Shoulder Room56.3 in53.1 in
Row 2 Hip Room54.7 in51.2 in
Row 2 Legroom37.8 in36.0 in
Cargo Volume,
Minimum		15.0 ft321.6 ft3
Cargo Volume,
Maximum		15.039.6 ft3

Return to top

See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25No
Total Requested60052%
Total Not Requested55048%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.
See TrueDelta's information for all Sedans and Wagons.
See TrueDelta's information for all Kia models.