| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $8,134 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $7,364 | |||
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| Model Year | 2010 | 2010 | 2012 |
| Model | Optima | Optima | Prius |
| Trim | EX | SX | Four |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Base Price | $20,995 | $21,975 | $28,235 |
| Base Invoice | $19,620 | $20,370 | $26,284 |
| Navigation system | 1,200 | 1,200 | |
| Premium Package | 2,200 | 2,000 | |
| Solar Roof Package | 3,820 | ||
| Floor mats | 200 | ||
| Bodyside moldings | 209 | ||
| Navigation system | 1,075 | 1,075 | |
| Premium Package | 1,960 | 1,790 | |
| Solar Roof Package | 3,418 | ||
| Floor mats | 127 | ||
| Bodyside moldings | 125 | ||
| Options (change) | 3,400 | 3,200 | 4,229 |
| Options (change) | 3,035 | 2,865 | 3,670 |
| Destination | 695 | 695 | 760 |
| Total Price | $25,090 | $25,870 | $33,224 |
| Total Invoice | $23,350 | $23,930 | $30,714 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $7,319 | |||
| TrueDelta Adjusted Invoice Difference: $6,611 | |||
| Model Year | 2010 | 2010 | 2012 |
| Model | Optima | Optima | Prius |
| Trim | EX | SX | Four |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Engine | 175hp I4 | 175hp I4 | 98hp I4 H |
| Transmission | T5 | T5 | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 360, 7 | 120, 8 |
| Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 195/65-15 |
| Total Price | $25,090 | $25,870 | $33,224 |
| Adjustments for Features | -50 | 0 | -865 |
| Feature-Adjusted Total Price | $25,040 | $25,870 | $32,359 |
| Cost Above Minimum | $0 | $830 | $0 |
| Total Invoice | $23,350 | $23,930 | $30,714 |
| Adjustments for Features | -47 | 0 | -800 |
| Feature-Adjusted Total Invoice | $23,303 | $23,930 | $29,914 |
| Cost Above Minimum | $0 | $627 | $0 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2010 | 2010 | 2012 |
| Model | Optima | Optima | Prius |
| Trim | EX | SX | Four |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | $1000 | |
| CVT | $1000 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | $250 | |
| Remote climate control | $25 | ||
| Sunshade, rear | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| Knee airbag, driver | $75 | ||
| Rearview camera | $200 | ||
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | ||
| Climate Control | |||
| Rear wiper | $175 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Rear spoiler | $200 | ||
| Solar panel | $300 | ||
| Infotainment | |||
| App support | $0 | ||
| Bluetooth audio streaming | $25 | ||
| Bluetooth cell phone link | $100 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | ||
| SMS text-to-speech reader | $25 | ||
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | ||
| Voice control for nav and audio | $100 | ||
| Instruments, Lights, and Mirrors | |||
| Compass | $0 | $0 | |
| Digital instruments | $0 | ||
| Fog lights | $125 | $125 | |
| Head-up display (HUD) | $350 | ||
| Interior ambient lighting | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||
| Tachometer | $75 | $75 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Door sill trim plates | $100 | $100 | |
| Leather seating surfaces | $900 | ||
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $2,875 | $2,825 | $3,690 |
| Value of Feature Adjustments | $50 | $0 | $865 |
| Value of Feature Adjustments | -47 | 0 | -800 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2010 | 2012 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 107.1 in | 106.3 in |
| Length | 189.0 in | 176.4 in |
| Width | 71.1 in | 68.7 in |
| Height | 58.3 in | 58.7 in |
| Curb Weight | 3,158 lb. | 3,043 lb. |
| Fuel Capacity | 16.4 gal. | 11.9 gal. |
| Row 1 Headroom | 39.8 in | 38.6 in |
| Row 1 Shoulder Room | 57.1 in | 54.9 in |
| Row 1 Hip Room | 54.5 in | 52.7 in |
| Row 1 Legroom | 43.7 in | 42.5 in |
| Row 2 Headroom | 38.0 in | 37.6 in |
| Row 2 Shoulder Room | 56.3 in | 53.1 in |
| Row 2 Hip Room | 54.7 in | 51.2 in |
| Row 2 Legroom | 37.8 in | 36.0 in |
| Cargo Volume, Minimum | 15.0 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 15.0 | 39.6 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 44% |
| Total Not Requested | 1400 | 56% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 56% |
| Total Not Requested | 875 | 44% |
Option Package Details
Toyota Prius Four
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Solar Roof Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Head-up display (HUD) | 350 | No |
| DVD-compatible player | 0 | No |
| Sunroof | 900 | Yes |
| Solar panel | 300 | No |
| Remote air conditioning | 25 | No |
| Total Requested | 900 | 51% |
| Total Not Requested | 875 | 49% |
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