| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $32,866 Toyota Prius Four | ||
| Difference: $1,479 | ||
Lowest Total Invoice: $30,497 Toyota Prius Four | ||
| Difference: $1,410 | ||
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| Model Year | 2014 | 2012 |
| Model | Optima | Prius |
| Trim | Hybrid EX | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Base Price | $31,995 | $28,235 |
| Base Invoice | $29,670 | $26,284 |
| Cargo net | 50 | 51 |
| Panoramic sunroof | 1,500 | |
| Solar Roof Package | 3,820 | |
| Cargo net | 42 | 35 |
| Panoramic sunroof | 1,395 | |
| Solar Roof Package | 3,418 | |
| Options (change) | 1,550 | 3,871 |
| Options (change) | 1,437 | 3,453 |
| Destination | 800 | 760 |
| Total Price | $34,345 | $32,866 |
| Total Invoice | $31,907 | $30,497 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
| TrueDelta Adjusted Price Difference: $1,196 | ||
| TrueDelta Adjusted Invoice Difference: $1,075 | ||
| Model Year | 2014 | 2012 |
| Model | Optima | Prius |
| Trim | Hybrid EX | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Engine | 159hp I4 H | 98hp I4 H |
| Transmission | T6 | CVT |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 36/40 MPG | 51/48 MPG |
| Audio (watts, speakers) | 550, 12 | 120, 8 |
| Tire (rear if not all the same) | 215/55-17 | 195/65-15 |
| Total Price | $34,345 | $32,866 |
| Adjustments for Features | -2,675 | 0 |
| Feature-Adjusted Total Price | $31,670 | $32,866 |
| Total Invoice | $31,907 | $30,497 |
| Adjustments for Features | -2,485 | 0 |
| Feature-Adjusted Total Invoice | $29,422 | $30,497 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2014 | 2012 |
| Model | Optima | Prius |
| Trim | Hybrid EX | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| CVT | $1000 | |
| FWD | $0 | $0 |
| Accessories | ||
| Heated steering wheel | $100 | |
| Remote climate control | $25 | |
| Brakes, Airbags, and Other Safety | ||
| 911 assist | $25 | |
| Knee airbag, driver | $75 | |
| Temporary spare tire | $150 | |
| Vehicle health reports | $0 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Rear seat pass-through | $100 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Ionizing air filtration | $50 | |
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Exterior | ||
| Body kit | $0 | |
| Laminated front side windows | $200 | |
| Panoramic sunroof | $1200 | |
| Solar panel | $300 | |
| Sunroof | $900 | |
| Infotainment | ||
| DVD-compatible player | $0 | |
| Surround sound | $250 | |
| Telematics service, such as OnStar | $200 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Voice control for external devices | $0 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Detailed driving style feedback | $100 | |
| Digital instruments | $0 | |
| Fog lights | $125 | |
| Head-up display (HUD) | $350 | |
| Interior ambient lighting | $150 | |
| Power-folding mirrors | $50 | |
| Speaker lights | $100 | |
| Tachometer | $75 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Folding second row seats | $300 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Leather seating surfaces | $900 | |
| Memory system, driver seat | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Synthetic leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $6,450 | $3,775 |
| Value of Feature Adjustments | $2,675 | $0 |
| Value of Feature Adjustments | -2,485 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2014 | 2012 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.0 in | 106.3 in |
| Length | 190.7 in | 176.4 in |
| Width | 72.1 in | 68.7 in |
| Height | 57.9 in | 58.7 in |
| Curb Weight | 3,510 lb. | 3,042 lb. |
| Fuel Capacity | 18.5 gal. | 11.9 gal. |
| Row 1 Headroom | 40.0 in | 38.6 in |
| Row 1 Shoulder Room | 57.3 in | 54.9 in |
| Row 1 Hip Room | 54.7 in | 52.7 in |
| Row 1 Legroom | 45.5 in | 42.5 in |
| Row 2 Headroom | 37.6 in | 37.6 in |
| Row 2 Shoulder Room | 55.7 in | 53.1 in |
| Row 2 Hip Room | 54.5 in | 51.2 in |
| Row 2 Legroom | 34.7 in | 36.0 in |
| Cargo Volume, Minimum | 15.4 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 15.4 | 39.6 ft3 |
Option Package Details
Toyota Prius Four
| Solar Roof Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Head-up display (HUD) | 350 | No |
| DVD-compatible player | 0 | No |
| Sunroof | 900 | Yes |
| Solar panel | 300 | No |
| Remote air conditioning | 25 | No |
| Total Requested | 900 | 51% |
| Total Not Requested | 875 | 49% |
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