| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $31,800 Kia Optima Hybrid | ||
| Difference: $1,215 | ||
Lowest Total Invoice: $29,550 Kia Optima Hybrid | ||
| Difference: $1,039 | ||
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| Model Year | 2012 | 2012 |
| Model | Optima | Prius |
| Trim | Hybrid | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Base Price | $25,700 | $28,235 |
| Base Invoice | $24,020 | $26,284 |
| Premium Technology Package | 5,350 | |
| Solar Roof Package | 3,820 | |
| Floor mats | 200 | |
| Premium Technology Package | 4,780 | |
| Solar Roof Package | 3,418 | |
| Floor mats | 127 | |
| Options (change) | 5,350 | 4,020 |
| Options (change) | 4,780 | 3,545 |
| Destination | 750 | 760 |
| Total Price | $31,800 | $33,015 |
| Total Invoice | $29,550 | $30,589 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Kia Optima Hybrid | ||
| TrueDelta Adjusted Price Difference: $3,175 | ||
| TrueDelta Adjusted Invoice Difference: $2,860 | ||
| Model Year | 2012 | 2012 |
| Model | Optima | Prius |
| Trim | Hybrid | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Engine | 166hp I4 H | 98hp I4 H |
| Transmission | T6 | CVT |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 34/39 MPG | 51/48 MPG |
| Audio (watts, speakers) | 550, 12 | 120, 8 |
| Tire (rear if not all the same) | 215/55-17 | 195/65-15 |
| Total Price | $31,800 | $33,015 |
| Adjustments for Features | -1,960 | 0 |
| Feature-Adjusted Total Price | $29,840 | $33,015 |
| Total Invoice | $29,550 | $30,589 |
| Adjustments for Features | -1,821 | 0 |
| Feature-Adjusted Total Invoice | $27,729 | $30,589 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2012 | 2012 |
| Model | Optima | Prius |
| Trim | Hybrid | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| CVT | $1000 | |
| FWD | $0 | $0 |
| Accessories | ||
| Heated steering wheel | $100 | |
| Remote climate control | $25 | |
| Brakes, Airbags, and Other Safety | ||
| Knee airbag, driver | $75 | |
| Temporary spare tire | $150 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Cargo mat | $40 | |
| Rear seat pass-through | $100 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Exterior | ||
| Body kit | $0 | |
| Panoramic sunroof | $1200 | |
| Solar panel | $300 | |
| Sunroof | $900 | |
| Infotainment | ||
| App support | $0 | |
| DVD-compatible player | $0 | |
| SMS text-to-speech reader | $25 | |
| Telematics service, such as OnStar | $200 | |
| Traffic + travel information | $25 | |
| Voice control for nav and audio | $100 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Detailed driving style feedback | $100 | |
| Digital instruments | $0 | |
| Fog lights | $125 | |
| Head-up display (HUD) | $350 | |
| Interior ambient lighting | $150 | |
| Power-folding mirrors | $50 | |
| Speaker lights | $100 | |
| Tachometer | $75 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Folding second row seats | $300 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Leather seating surfaces | $900 | |
| Memory system, driver seat | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Synthetic leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $5,900 | $3,940 |
| Value of Feature Adjustments | $1,960 | $0 |
| Value of Feature Adjustments | -1,821 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2012 | 2012 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.0 in | 106.3 in |
| Length | 190.7 in | 176.4 in |
| Width | 72.1 in | 68.7 in |
| Height | 57.3 in | 58.7 in |
| Curb Weight | 3,490 lb. | 3,042 lb. |
| Fuel Capacity | 18.5 gal. | 11.9 gal. |
| Row 1 Headroom | 40.0 in | 38.6 in |
| Row 1 Shoulder Room | 57.2 in | 54.9 in |
| Row 1 Hip Room | 54.7 in | 52.7 in |
| Row 1 Legroom | 45.5 in | 42.5 in |
| Row 2 Headroom | 37.6 in | 37.6 in |
| Row 2 Shoulder Room | 55.7 in | 53.1 in |
| Row 2 Hip Room | 54.5 in | 51.2 in |
| Row 2 Legroom | 34.7 in | 36.0 in |
| Cargo Volume, Minimum | 15.4 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 15.4 | 39.6 ft3 |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | No |
| Heated steering wheel | 100 | No |
| Compass | 0 | No |
| 215/55HR17 tires | 400 | No |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 1675 | 26% |
| Total Not Requested | 4780 | 74% |
Option Package Details
Toyota Prius Four
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Solar Roof Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Head-up display (HUD) | 350 | No |
| DVD-compatible player | 0 | No |
| Sunroof | 900 | Yes |
| Solar panel | 300 | No |
| Remote air conditioning | 25 | No |
| Total Requested | 900 | 51% |
| Total Not Requested | 875 | 49% |
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