| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $21,359 Toyota Prius Standard | ||||
| Difference: $5,091 | ||||
Lowest Total Invoice: $19,787 Toyota Prius Standard | ||||
| Difference: $4,983 | ||||
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| Model Year | 2012 | 2008 | 2008 | 2008 |
| Model | Optima | Prius | Prius | Prius |
| Trim | Hybrid | Standard | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Base Price | $25,700 | $21,500 | $22,875 | $23,770 |
| Base Invoice | $24,020 | $20,210 | $21,064 | $21,816 |
| Package 3 | 2,105 | 2,105 | 2,105 | |
| Floor mats | 184 | 184 | 184 | |
| Package 3 | 1,895 | 1,895 | 1,895 | |
| Floor mats | 112 | 112 | 112 | |
| Options (change) | 0 | 2,289 | 2,289 | 2,289 |
| Options (change) | 0 | 2,007 | 2,007 | 2,007 |
| Destination | 750 | 720 | 720 | 720 |
| Gas Tax | 0 | -3,150 | -3,150 | -3,150 |
| Total Price | $26,450 | $21,359 | $22,734 | $23,629 |
| Total Invoice | $24,770 | $19,787 | $20,641 | $21,393 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Standard | ||||
| TrueDelta Adjusted Price Difference: $4,281 | ||||
| TrueDelta Adjusted Invoice Difference: $4,224 | ||||
| Model Year | 2012 | 2008 | 2008 | 2008 |
| Model | Optima | Prius | Prius | Prius |
| Trim | Hybrid | Standard | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Engine | 166hp I4 H | 76hp I4 H | 76hp I4 H | 76hp I4 H |
| Transmission | T6 | CVT | CVT | CVT |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 34/39 MPG | 48/45 MPG | 48/45 MPG | 48/45 MPG |
| Audio (watts, speakers) | ?, 6 | ?, 9 | ?, 9 | ?, 9 |
| Tire (rear if not all the same) | 205/65-16 | 185/65-15 | 185/65-15 | 195/55-16 |
| Total Price | $26,450 | $21,359 | $22,734 | $23,629 |
| Adjustments for Features | -810 | 0 | -250 | -875 |
| Feature-Adjusted Total Price | $25,640 | $21,359 | $22,484 | $22,754 |
| Cost Above Minimum | $0 | $0 | $1,125 | $1,395 |
| Total Invoice | $24,770 | $19,787 | $20,641 | $21,393 |
| Adjustments for Features | -759 | 0 | -227 | -792 |
| Feature-Adjusted Total Invoice | $24,011 | $19,787 | $20,414 | $20,601 |
| Cost Above Minimum | $0 | $0 | $627 | $814 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2012 | 2008 | 2008 | 2008 |
| Model | Optima | Prius | Prius | Prius |
| Trim | Hybrid | Standard | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | |||
| CVT | $1000 | $1000 | $1000 | |
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Cruise control | $150 | $150 | $150 | |
| Tilt steering wheel, manual | $150 | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | |||
| Universal garage door opener | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||
| 4-wheel disc brakes | $150 | |||
| Active or whiplash-reducing head restraints, front seats | $0 | |||
| Rearview camera | $200 | $200 | $200 | |
| Temporary spare tire | $150 | $150 | $150 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | |||
| Cargo cover | $75 | $75 | ||
| Cargo mat | $40 | $40 | $40 | |
| Console with shifter | $150 | |||
| Console without shifter | $150 | $150 | $150 | |
| Rear seat pass-through | $100 | |||
| Climate Control | ||||
| Dual-zone climate control | $125 | |||
| Rear air vents | $100 | |||
| Rear wiper | $175 | $175 | $175 | |
| Engine / Motor | ||||
| Automatic start / stop | $150 | |||
| Exterior | ||||
| Body kit | $0 | |||
| Larger rear spoiler | $200 | |||
| Rear spoiler | $200 | $200 | $200 | |
| Infotainment | ||||
| CD changer, in-dash | $325 | $325 | $325 | |
| CD player | $125 | |||
| Satellite radio | $200 | |||
| USB port | $25 | |||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | |
| Automatic headlights | $125 | |||
| Detailed driving style feedback | $100 | |||
| Digital instruments | $0 | $0 | $0 | |
| Fog lights | $125 | $125 | ||
| Heated mirrors | $25 | $25 | $25 | |
| Speaker lights | $100 | |||
| Tachometer | $75 | |||
| Turn signals on or near mirrors | $25 | |||
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Folding second row seats | $300 | $300 | $300 | |
| Leather-wrapped steering wheel | $150 | |||
| Manual height adjuster, driver seat | $50 | |||
| Power lumbar adjuster, driver seat | $100 | |||
| Suspension, Wheels, and Tires | ||||
| Sport suspension (upgrade) | $0 | |||
| Total Value of Features | $3,750 | $2,940 | $3,190 | $3,815 |
| Value of Feature Adjustments | $810 | $0 | $250 | $875 |
| Value of Feature Adjustments | -759 | 0 | -227 | -792 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2012 | 2008 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.0 in | 106.3 in |
| Length | 190.7 in | 175.0 in |
| Width | 72.1 in | 67.9 in |
| Height | 57.3 in | 58.1 in |
| Curb Weight | 3,490 lb. | 2,890 lb. |
| Fuel Capacity | 18.5 gal. | 11.9 gal. |
| Row 1 Headroom | 40.0 in | 39.1 in |
| Row 1 Shoulder Room | 57.2 in | 55.3 in |
| Row 1 Hip Room | 54.7 in | 51.0 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.6 in | 37.1 in |
| Row 2 Shoulder Room | 55.7 in | 53.0 in |
| Row 2 Hip Room | 54.5 in | 51.6 in |
| Row 2 Legroom | 34.7 in | 38.6 in |
| Cargo Volume | 15.4 ft3 | 14.4 ft3 |
Option Package Details
Toyota Prius Standard
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Package 3 | ||
| Feature | Value | Requested? |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 850 | 44% |
| Total Not Requested | 1100 | 56% |
Option Package Details
Toyota Prius
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Package 3 | ||
| Feature | Value | Requested? |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 850 | 44% |
| Total Not Requested | 1100 | 56% |
Option Package Details
Toyota Prius Touring
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Package 3 | ||
| Feature | Value | Requested? |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 850 | 44% |
| Total Not Requested | 1100 | 56% |
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