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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $19,254

Toyota Prius Standard   
Difference: $1,536

Lowest Total Invoice: $17,892

Toyota Prius Standard   
Difference: $1,247

Calculate Payments

  Down Payment Interest Rate Term
Model Year2006200820082008
ModelOptimaPriusPriusPrius
TrimEXStandardBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch4dr Hatch
Base Price $19,100 $21,500 $22,875 $23,770
Base Invoice $17,605 $20,210 $21,064 $21,816
Antilock brakes (ABS) 795      
Rear spoiler 220      
Floor mats 85 184 184 184
Antilock brakes (ABS) 710      
Rear spoiler 169      
Floor mats 65 112 112 112
Options (change) 1,100 184 184 184
Options (change) 944 112 112 112
Destination 590 720 720 720
Gas Tax 0 -3,150 -3,150 -3,150
Total Price $20,790 $19,254 $20,629 $21,524
Total Invoice $19,139 $17,892 $18,746 $19,498

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Standard
TrueDelta Adjusted Price Difference: $276
TrueDelta Adjusted Invoice Difference: $87
Model Year2006200820082008
ModelOptimaPriusPriusPrius
TrimEXStandardBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch4dr Hatch
Engine138hp I476hp I4 H76hp I4 H76hp I4 H
TransmissionT4CVTCVTCVT
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 6?, 6?, 6?, 6
Tire (rear if not all the same)205/60-15185/65-15185/65-15195/55-16
Total Price$20,790$19,254$20,629$21,524
Adjustments for Features-1,2600-250-875
Feature-Adjusted Total Price$19,530$19,254$20,379$20,649
Cost Above Minimum$0$0$1,125$1,395
Total Invoice$19,139$17,892$18,746$19,498
Adjustments for Features-1,1600-227-793
Feature-Adjusted Total Invoice$17,979$17,892$18,519$18,705
Cost Above Minimum$0$0$627$813

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year2006200820082008
ModelOptimaPriusPriusPrius
TrimEXStandardBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900   
CVT $1000$1000$1000
FWD$0$0$0$0
Accessories 
Cruise control$150 $150$150
Universal garage door opener$100   
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150   
Brake assist $50$50$50
Side curtain airbags $350$350$350
Tire-pressure monitor $75$75$75
Traction control $100$100$100
Cargo Management 
Cargo cover  $75$75
Cargo mat $40$40$40
Console with shifter$150   
Console without shifter $150$150$150
Overhead sunglass holder $25$25$25
Climate Control 
Interior air filter $0$0$0
Rear wiper $175$175$175
Exterior 
Bodyside moldings$75   
Larger rear spoiler   $200
Rear spoiler$200$200$200 
Sunroof$900   
Infotainment 
Audio controls on steering wheel $125$125$125
Cassette player$50   
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150   
Automatic headlights$125   
Digital instruments $0$0$0
Fog lights$125  $125
Heated mirrors$25 $25$25
Large energy flow and fuel economy display $25$25$25
Outside temperature display $50$50$50
Tachometer$75   
Trip computer $150$150$150
Xenon HID headlights   $500
Seats and Interior Trim 
Leather-wrapped steering wheel$150   
Manual lumbar adjuster, driver seat$50   
Power fore-aft adjuster, driver seat$100   
Power height adjuster, driver seat$100   
Power recliner, driver seat$100   
Power tilt adjuster, driver seat$100   
Suspension, Wheels, and Tires 
Sport suspension (upgrade)   $0
Total Value of Features$3,775$2,515$2,765$3,390
Value of Feature Adjustments$1,260$0$250$875
Value of Feature Adjustments-1,1600-227-793

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20062008
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase106.3 in106.3 in
Length185.8 in175.0 in
Width71.5 in67.9 in
Height55.5 in58.1 in
Curb Weight3,282 lb.2,891 lb.
Fuel Capacity17.2 gal.11.9 gal.
Row 1 Headroom39.0 in39.1 in
Row 1 Shoulder Room56.9 in55.3 in
Row 1 Hip Room55.8 in51.0 in
Row 1 Legroom43.3 in41.9 in
Row 2 Headroom37.6 in37.1 in
Row 2 Shoulder Room55.7 in53.0 in
Row 2 Hip Room54.4 in51.6 in
Row 2 Legroom36.2 in38.6 in
Cargo Volume13.6 ft314.4 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius Standard

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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