Kia Optima Kia Optima 2012 Toyota RAV4 Toyota RAV4 2008

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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $28,800

Kia Optima EX Turbo   
Difference: $5

Lowest Total Invoice: $26,400

Toyota RAV4 Limited   
Difference: $440

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122008
ModelOptimaOptimaRAV4
TrimEX TurboSXLimited
Body4dr Sedan4dr Sedan4dr SUV
Base Price $25,100 $26,500 $23,755
Base Invoice $23,455 $24,760 $21,972
Premium Package 2,950 2,950  
3.5L V6     1,915
Sunroof     900
Heated front seats     440
Leather seating surfaces     1,050
Premium Package 2,635 2,635  
3.5L V6     1,771
Sunroof     720
Heated front seats     352
Leather seating surfaces     840
Options (change) 2,950 2,950 4,305
Options (change) 2,635 2,635 3,683
Destination 750 750 745
Total Price $28,800 $30,200 $28,805
Total Invoice $26,840 $28,145 $26,400

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Optima EX Turbo
TrueDelta Adjusted Price Difference: $1,305
TrueDelta Adjusted Invoice Difference: $772
Model Year201220122008
ModelOptimaOptimaRAV4
TrimEX TurboSXLimited
Body4dr Sedan4dr Sedan4dr SUV
Engine274hp I4274hp I4269hp V6
TransmissionT6T6A5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/34 MPG22/34 MPG19/27 MPG
Audio (watts, speakers)550, 12550, 12?, 6
Tire (rear if not all the same)215/55-17225/45-18225/65-17
Total Price$28,800$30,200$28,805
Adjustments for Features-1,300-1,9250
Feature-Adjusted Total Price$27,500$28,275$28,805
Cost Above Minimum$0$775$0
Total Invoice$26,840$28,145$26,400
Adjustments for Features-1,212-1,7940
Feature-Adjusted Total Invoice$25,628$26,351$26,400
Cost Above Minimum$0$723$0

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year201220122008
ModelOptimaOptimaRAV4
TrimEX TurboSXLimited
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed automatic  $900
FWD$0$0$0
Accessories 
Heated steering wheel$100  
Proximity key$250$250 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Full-size spare tire  $225
Hill descent control  $250
Rearview camera$200$200 
Rollover sensor  $50
Temporary spare tire$150  
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo cover  $75
Cargo net  $40
Roof rack  $300
Climate Control 
Rear air vents$100$100 
Rear wiper  $175
Exterior 
Body kit $0 
Bright-finished exhaust tip(s)$25$25 
Deep-tinted rear windows  $275
External spare tire shell  $100
Externally-mounted spare  $0
Panoramic sunroof$1200$1200 
Rear bumper protector  $40
Rear spoiler $200$200
Sunroof  $900
Wheel-lip moldings  $75
Infotainment 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD changer, in-dash  $325
CD player$125$125 
HD radio$50$50 
Media drive, small$5$5 
Satellite radio$200$200 
SMS text-to-speech reader$25$25 
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Automatic headlights$125$125 
Automatic-off headlights  $25
Compass$0$0 
Interior ambient lighting $150 
Power-folding mirrors$50$50 
Speaker lights$100$100 
Trip computer$150$150 
Turn signals on or near mirrors$25$25 
Xenon HID headlights $500 
Seats and Interior Trim 
Aluminum trim $100 
Cooled or ventilated front seats$300$300 
Floor mats$75$75 
Heated second row seats$200$200 
Illuminated door sill trim plates $200 
Leather seating surfaces$900 $900
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Memory system, driver seat$200$200 
Metal pedals $75 
Partial leather seating sufaces $450 
Power fore-aft adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$6,305$6,930$5,005
Value of Feature Adjustments$1,300$1,925$0
Value of Feature Adjustments-1,212-1,7940

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Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20122008
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase110.0 in104.7 in
Length190.7 in181.1 in
Width72.1 in71.5 in
Height57.3 in66.3 in
Curb Weight3,385 lb.3,527 lb.
Fuel Capacity18.5 gal.15.9 gal.
Row 1 Headroom40.0 in40.8 in
Row 1 Shoulder Room57.2 in57.1 in
Row 1 Hip Room54.7 in53.8 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.6 in39.7 in
Row 2 Shoulder Room55.7 in55.3 in
Row 2 Hip Room54.5 in52.4 in
Row 2 Legroom34.7 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
15.4 ft312.3 ft3
Cargo Volume,
Behind R2
15.437.2 ft3
Cargo Volume,
Maximum
15.473.0 ft3

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Option Package Details
Kia Optima EX Turbo

Premium Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested2006%
Total Not Requested290594%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested2007%
Total Not Requested280593%

Option Package Details
Toyota RAV4 Limited

3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
FeatureValueRequested?
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
1000Yes
5-speed automatic0Yes
Hill start assist75No
Hill descent control250No
Total Requested100075%
Total Not Requested32525%

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