| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $28,300 Kia Optima EX | ||||
| Difference: $810 | ||||
Lowest Total Invoice: $26,310 Kia Optima EX | ||||
| Difference: $846 | ||||
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| Model Year | 2012 | 2012 | 2012 | 2013 |
| Model | Optima | Optima | Optima | RAV4 |
| Trim | EX | EX Turbo | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $23,200 | $25,100 | $26,500 | $27,010 |
| Base Invoice | $21,675 | $23,455 | $24,760 | $25,254 |
| Premium Package | 2,950 | 2,950 | 2,950 | |
| Navigation system | 1,400 | 1,400 | 1,400 | |
| Entune | 1,030 | |||
| Floor mats | 225 | |||
| Premium Package | 2,635 | 2,635 | 2,635 | |
| Navigation system | 1,250 | 1,250 | 1,250 | |
| Entune | 917 | |||
| Floor mats | 140 | |||
| Options (change) | 4,350 | 4,350 | 4,350 | 1,255 |
| Options (change) | 3,885 | 3,885 | 3,885 | 1,057 |
| Destination | 750 | 750 | 750 | 845 |
| Total Price | $28,300 | $30,200 | $31,600 | $29,110 |
| Total Invoice | $26,310 | $28,090 | $29,395 | $27,156 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
| TrueDelta Adjusted Price Difference: $1,070 | ||||
| TrueDelta Adjusted Invoice Difference: $1,088 | ||||
| Model Year | 2012 | 2012 | 2012 | 2013 |
| Model | Optima | Optima | Optima | RAV4 |
| Trim | EX | EX Turbo | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 200hp I4 | 274hp I4 | 274hp I4 | 176hp I4 |
| Transmission | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 235/55-18 |
| Total Price | $28,300 | $30,200 | $31,600 | $29,110 |
| Adjustments for Features | -260 | -260 | -885 | 0 |
| Feature-Adjusted Total Price | $28,040 | $29,940 | $30,715 | $29,110 |
| Cost Above Minimum | $0 | $1,900 | $2,675 | $0 |
| Total Invoice | $26,310 | $28,090 | $29,395 | $27,156 |
| Adjustments for Features | -242 | -242 | -823 | 0 |
| Feature-Adjusted Total Invoice | $26,068 | $27,848 | $28,572 | $27,156 |
| Cost Above Minimum | $0 | $1,780 | $2,504 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2012 | 2012 | 2012 | 2013 |
| Model | Optima | Optima | Optima | RAV4 |
| Trim | EX | EX Turbo | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Heated steering wheel | $100 | $100 | ||
| Power liftgate | $350 | |||
| Universal garage door opener | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Knee airbag, driver | $75 | |||
| Rollover sensor | $50 | |||
| Seat cushion airbag, passenger | $75 | |||
| Temporary spare tire | $150 | $150 | ||
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Cargo cover | $75 | |||
| Cargo mat | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | |
| Roof rails | $250 | |||
| Climate Control | ||||
| Rear air vents | $100 | $100 | $100 | |
| Rear wiper | $175 | |||
| Exterior | ||||
| Body kit | $0 | |||
| Bodyside cladding (gray/black) | $250 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Deep-tinted rear windows | $275 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | ||
| Sunroof | $900 | |||
| Wheel-lip moldings | $75 | |||
| Infotainment | ||||
| App support | $0 | |||
| DVD-compatible player | $0 | |||
| SMS text-to-speech reader | $25 | |||
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| Instruments, Lights, and Mirrors | ||||
| Compass | $0 | $0 | $0 | |
| Interior ambient lighting | $150 | $150 | ||
| Power-folding mirrors | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | |
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Aluminum trim | $100 | |||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | |||
| Leather seating surfaces | $900 | $900 | ||
| Manual recliner, second row seats | $75 | |||
| Metal pedals | $75 | |||
| Partial leather seating sufaces | $450 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | |||
| Suspension, Wheels, and Tires | ||||
| Electronic systems calibration selector | $200 | |||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $4,625 | $4,625 | $5,250 | $4,365 |
| Value of Feature Adjustments | $260 | $260 | $885 | $0 |
| Value of Feature Adjustments | -242 | -242 | -823 | 0 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2012 | 2013 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 104.7 in |
| Length | 190.7 in | 179.9 in |
| Width | 72.1 in | 72.6 in |
| Height | 57.3 in | 65.4 in |
| Curb Weight | 3,207 lb. | 3,436 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 40.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.2 in | 57.3 in |
| Row 1 Hip Room | 54.7 in | 54.2 in |
| Row 1 Legroom | 45.5 in | 42.6 in |
| Row 2 Headroom | 37.6 in | 38.9 in |
| Row 2 Shoulder Room | 55.7 in | 55.4 in |
| Row 2 Hip Room | 54.5 in | 48.8 in |
| Row 2 Legroom | 34.7 in | 37.2 in |
| Cargo Volume, Minimum | 15.4 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.4 | 73.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 675 | 22% |
| Total Not Requested | 2430 | 78% |
Option Package Details
Kia Optima EX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 675 | 22% |
| Total Not Requested | 2430 | 78% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 675 | 22% |
| Total Not Requested | 2330 | 78% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Entune | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| SMS text-to-speech reader | 25 | No |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Total Requested | 950 | 95% |
| Total Not Requested | 50 | 5% |
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