| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $31,800 Kia Optima Hybrid | |||
| Difference: $3,039 | |||
Lowest Total Invoice: $29,550 Kia Optima Hybrid | |||
| Difference: $3,139 | |||
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| Model Year | 2012 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 |
| Trim | Hybrid | Hybrid SE | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Base Price | $25,700 | $32,185 | $34,030 |
| Base Invoice | $24,020 | $30,255 | $31,988 |
| Premium Technology Package | 5,350 | ||
| Universal garage door opener | 349 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | ||
| Door sill trim plates | 199 | ||
| Floor mats | 224 | ||
| Premium Technology Package | 4,780 | ||
| Universal garage door opener | 274 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | ||
| Door sill trim plates | 179 | ||
| Floor mats | 139 | ||
| Options (change) | 5,350 | 1,659 | 423 |
| Options (change) | 4,780 | 1,439 | 318 |
| Destination | 750 | 995 | 995 |
| Total Price | $31,800 | $34,839 | $35,448 |
| Total Invoice | $29,550 | $32,689 | $33,301 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited | |||
| TrueDelta Adjusted Price Difference: $467 | |||
| TrueDelta Adjusted Invoice Difference: $115 | |||
| Model Year | 2012 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 |
| Trim | Hybrid | Hybrid SE | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Engine | 166hp I4 H | 150hp I4 H | 150hp I4 H |
| Transmission | T6 | CVT | CVT |
| Drivetrain | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | 34/39 MPG | 34/30 MPG | 34/30 MPG |
| Audio (watts, speakers) | 550, 12 | 576, 11 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 235/55-18 | 235/55-18 |
| Total Price | $31,800 | $34,839 | $35,448 |
| Adjustments for Features | 0 | -3,100 | -4,115 |
| Feature-Adjusted Total Price | $31,800 | $31,739 | $31,333 |
| Cost Above Minimum | $0 | $406 | $0 |
| Total Invoice | $29,550 | $32,689 | $33,301 |
| Adjustments for Features | 0 | -2,909 | -3,866 |
| Feature-Adjusted Total Invoice | $29,550 | $29,780 | $29,435 |
| Cost Above Minimum | $0 | $345 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2012 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 |
| Trim | Hybrid | Hybrid SE | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| CVT | $1000 | $1000 | |
| FWD | $0 | ||
| AWD | $1700 | $1700 | |
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Cruise control | $150 | ||
| Heated steering wheel | $100 | ||
| Power liftgate | $350 | ||
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Automatic braking, high-speed or partial | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | |
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Forward collision warning | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | |
| Lane departure warning | $200 | $200 | |
| Obstacle detection, front | $150 | ||
| Obstacle detection, rear | $250 | ||
| Pedestrian detection | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rollover sensor | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | $150 | |
| Trailer sway control | $25 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | ||
| Rear seat pass-through | $100 | ||
| Roof rails | $250 | $250 | |
| Climate Control | |||
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Body kit | $0 | ||
| Bodyside cladding (gray/black) | $250 | $250 | |
| Deep-tinted rear windows | $275 | $275 | |
| Panoramic sunroof | $1200 | ||
| Sunroof | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| App support | $0 | $0 | |
| DVD-compatible player | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | ||
| Traffic + travel information | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | $200 | |
| Detailed driving style feedback | $100 | ||
| Interior ambient lighting | $150 | ||
| LED headlights, single projector or low beam only | $750 | $750 | |
| Power-folding mirrors | $50 | ||
| Speaker lights | $100 | ||
| Tachometer | $75 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Folding second row seats | $300 | $300 | |
| Heated second row seats | $200 | ||
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-coated alloy wheels | $600 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $6,275 | $9,375 | $10,390 |
| Value of Feature Adjustments | $0 | $3,100 | $4,115 |
| Value of Feature Adjustments | 0 | -2,909 | -3,866 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2012 | 2018 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 104.7 in |
| Length | 190.7 in | 183.5 in |
| Width | 72.1 in | 72.6 in |
| Height | 57.3 in | 65.9 in |
| Curb Weight | 3,490 lb. | 3,925 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 40.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.2 in | 57.3 in |
| Row 1 Hip Room | 54.7 in | 54.3 in |
| Row 1 Legroom | 45.5 in | 42.6 in |
| Row 2 Headroom | 37.6 in | 38.9 in |
| Row 2 Shoulder Room | 55.7 in | 55.4 in |
| Row 2 Hip Room | 54.5 in | 48.9 in |
| Row 2 Legroom | 34.7 in | 37.2 in |
| Cargo Volume, Minimum | 15.4 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.4 | 73.4 ft3 |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Heated steering wheel | 100 | No |
| Compass | 0 | Yes |
| 215/55HR17 tires | 400 | No |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 2375 | 37% |
| Total Not Requested | 4080 | 63% |
Option Package Details
Toyota RAV4 Hybrid SE
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Voice control for nav and audio | 75 | No |
| App support | 0 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Total Requested | 550 | 45% |
| Total Not Requested | 675 | 55% |
Option Package Details
Toyota RAV4 Hybrid Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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