| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $25,870 Kia Optima SX | ||||||
| Difference: $4,017 | ||||||
Lowest Total Invoice: $23,930 Kia Optima SX | ||||||
| Difference: $3,938 | ||||||
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| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | SX | XLE | Adventure | SE | Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Base Price | $21,975 | $25,500 | $29,250 | $28,790 | $30,905 | $34,750 |
| Base Invoice | $20,370 | $23,844 | $27,376 | $26,919 | $28,897 | $32,491 |
| Premium Package | 2,000 | |||||
| Navigation system | 1,200 | |||||
| Universal garage door opener | 349 | 349 | ||||
| Entune Audio with Navigation | 525 | 525 | ||||
| Power Extra Value Package | 1,215 | 1,025 | 1,010 | |||
| Power driver seat | 880 | |||||
| Door sill trim plates | 199 | 199 | 199 | |||
| Floor mats | 224 | 224 | 224 | |||
| Cold Area Package | 1,060 | |||||
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | |||||
| Premium Package | 1,790 | |||||
| Navigation system | 1,075 | |||||
| Universal garage door opener | 274 | 274 | ||||
| Entune Audio with Navigation | 500 | 467 | ||||
| Power Extra Value Package | 1,154 | 985 | 959 | |||
| Power driver seat | 783 | |||||
| Door sill trim plates | 179 | 179 | 179 | |||
| Floor mats | 139 | 139 | 139 | |||
| Cold Area Package | 943 | |||||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | |||||
| Options (change) | 3,200 | 3,392 | 3,382 | 2,320 | 423 | 0 |
| Options (change) | 2,865 | 3,029 | 2,987 | 2,124 | 318 | 0 |
| Destination | 695 | 995 | 995 | 995 | 995 | 995 |
| Total Price | $25,870 | $29,887 | $33,627 | $32,105 | $32,323 | $35,745 |
| Total Invoice | $23,930 | $27,868 | $31,358 | $30,038 | $30,210 | $33,486 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
| TrueDelta Adjusted Price Difference: $402 | ||||||
| TrueDelta Adjusted Invoice Difference: $567 | ||||||
| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | SX | XLE | Adventure | SE | Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Engine | 175hp I4 | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 |
| Transmission | T5 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/32 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG |
| Audio (watts, speakers) | 360, 7 | ?, 6 | ?, 6 | 576, 11 | ?, 6 | 576, 11 |
| Tire (rear if not all the same) | 215/50-17 | 225/65-17 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 |
| Total Price | $25,870 | $29,887 | $33,627 | $32,105 | $32,323 | $35,745 |
| Adjustments for Features | 0 | -3,615 | -3,930 | -4,750 | -5,315 | -6,050 |
| Feature-Adjusted Total Price | $25,870 | $26,272 | $29,697 | $27,355 | $27,008 | $29,695 |
| Cost Above Minimum | $0 | $0 | $3,425 | $1,083 | $736 | $3,423 |
| Total Invoice | $23,930 | $27,868 | $31,358 | $30,038 | $30,210 | $33,486 |
| Adjustments for Features | 0 | -3,371 | -3,665 | -4,444 | -4,968 | -5,668 |
| Feature-Adjusted Total Invoice | $23,930 | $24,497 | $27,693 | $25,594 | $25,242 | $27,818 |
| Cost Above Minimum | $0 | $0 | $3,196 | $1,097 | $745 | $3,321 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | SX | XLE | Adventure | SE | Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | ||||||
| 5-speed manually-shiftable automatic | $1000 | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| AC power outlet | $100 | |||||
| Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | |
| Cruise control | $150 | |||||
| Hands-free trunk or liftgate | $100 | |||||
| Heated steering wheel | $100 | $100 | ||||
| Power liftgate | $350 | $350 | $350 | $350 | $350 | |
| Sunshade, rear | $125 | |||||
| Brakes, Airbags, and Other Safety | ||||||
| Active or whiplash-reducing head restraints, front seats | $0 | |||||
| Around view cameras | $500 | |||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
| Forward collision warning | $200 | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |
| Lane departure warning | $200 | $200 | $200 | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | ||||
| Obstacle detection, rear | $250 | $250 | ||||
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | |||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Trailer sway control | $25 | $25 | $25 | |||
| Cargo Management | ||||||
| Cargo cover | $75 | $75 | $75 | $75 | $75 | |
| Cargo mat | $40 | $40 | $40 | |||
| Cargo tray | $40 | |||||
| Roof rails | $250 | $250 | $250 | $250 | $250 | |
| Climate Control | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
| Rear wiper | $175 | $175 | $175 | $175 | $175 | |
| Wiper de-icer | $25 | |||||
| Exterior | ||||||
| Black exterior trim (optional) | $0 | |||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
| Bodyside moldings | $75 | |||||
| Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |
| Rear spoiler | $200 | $200 | $200 | $200 | $200 | |
| Sport rocker panels (optional) | $0 | |||||
| Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | ||||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
| Interior ambient lighting | $150 | |||||
| LED headlights, single projector or low beam only | $750 | $750 | $750 | |||
| Seats and Interior Trim | ||||||
| All-weather floor mats | $75 | |||||
| Aluminum trim | $100 | |||||
| Manual lumbar adjuster, driver seat | $50 | |||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | ||||
| Metal pedals | $75 | |||||
| Partial leather seating sufaces | $450 | |||||
| Power fore-aft adjuster, passenger seat | $100 | |||||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | |||
| Power recliner, passenger seat | $100 | |||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | |||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | ||
| Chrome-coated alloy wheels | $600 | $600 | ||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |
| Sport suspension (upgrade) | $0 | $0 | ||||
| Wheels, dark finish | $0 | |||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||||
| Total Value of Features | $2,825 | $6,440 | $6,755 | $7,575 | $8,140 | $8,875 |
| Value of Feature Adjustments | $0 | $3,615 | $3,930 | $4,750 | $5,315 | $6,050 |
| Value of Feature Adjustments | 0 | -3,371 | -3,665 | -4,444 | -4,968 | -5,668 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2010 | 2018 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 107.1 in | 104.7 in |
| Length | 189.0 in | 183.5 in |
| Width | 71.1 in | 72.6 in |
| Height | 58.3 in | 65.9 in |
| Curb Weight | 3,197 lb. | 3,455 lb. |
| Fuel Capacity | 16.4 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 57.1 in | 57.3 in |
| Row 1 Hip Room | 54.5 in | 54.3 in |
| Row 1 Legroom | 43.7 in | 42.6 in |
| Row 2 Headroom | 38.0 in | 38.9 in |
| Row 2 Shoulder Room | 56.3 in | 55.4 in |
| Row 2 Hip Room | 54.7 in | 48.9 in |
| Row 2 Legroom | 37.8 in | 37.2 in |
| Cargo Volume, Minimum | 15.0 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.0 | 73.4 ft3 |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 56% |
| Total Not Requested | 875 | 44% |
Option Package Details
Toyota RAV4 XLE
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Entune Audio with Navigation | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | No |
| App support | 0 | No |
| Satellite radio | 200 | Yes |
| HD radio | 50 | No |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | No |
| Total Requested | 800 | 84% |
| Total Not Requested | 150 | 16% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | No |
| Cross-traffic warning, rear | 100 | No |
| Roof rails | 250 | No |
| Satellite radio | 200 | Yes |
| HD radio | 50 | No |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | No |
| Navigation app | 50 | Yes |
| Total Requested | 500 | 34% |
| Total Not Requested | 975 | 66% |
| Power driver seat | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Total Requested | 550 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Toyota RAV4 Adventure
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Entune Audio with Navigation | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | No |
| App support | 0 | No |
| Satellite radio | 200 | Yes |
| HD radio | 50 | No |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | No |
| Total Requested | 800 | 84% |
| Total Not Requested | 150 | 16% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | No |
| Cross-traffic warning, rear | 100 | No |
| Satellite radio | 200 | Yes |
| HD radio | 50 | No |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | No |
| Navigation app | 50 | Yes |
| Total Requested | 500 | 41% |
| Total Not Requested | 725 | 59% |
| Cold Area Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Wiper de-icer | 25 | No |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Total Requested | 550 | 81% |
| Total Not Requested | 125 | 19% |
Option Package Details
Toyota RAV4 SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | No |
| App support | 0 | No |
| Total Requested | 550 | 45% |
| Total Not Requested | 675 | 55% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | No |
| Cross-traffic warning, rear | 100 | No |
| Total Requested | 500 | 43% |
| Total Not Requested | 650 | 57% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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