| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $35,475 Kia Optima Hybrid EX | |||
| Difference: $22 | |||
Lowest Total Invoice: $32,960 Kia Optima Hybrid EX | |||
| Difference: $376 | |||
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| Model Year | 2016 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 |
| Trim | Hybrid EX | Hybrid SE | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Base Price | $32,195 | $32,185 | $34,030 |
| Base Invoice | $29,856 | $30,255 | $31,988 |
| Technology Package | 2,380 | ||
| Cargo net | 50 | 49 | 49 |
| Advanced Technology Package | 2,785 | ||
| Door sill trim plates | 199 | ||
| Floor mats | 224 | ||
| Technology Package | 2,212 | ||
| Cargo net | 42 | 35 | 35 |
| Advanced Technology Package | 2,479 | ||
| Door sill trim plates | 179 | ||
| Floor mats | 139 | ||
| Options (change) | 2,430 | 2,834 | 472 |
| Options (change) | 2,254 | 2,514 | 353 |
| Destination | 850 | 995 | 995 |
| Total Price | $35,475 | $36,014 | $35,497 |
| Total Invoice | $32,960 | $33,764 | $33,336 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited | |||
| TrueDelta Adjusted Price Difference: $2,968 | |||
| TrueDelta Adjusted Invoice Difference: $2,432 | |||
| Model Year | 2016 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 |
| Trim | Hybrid EX | Hybrid SE | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Engine | 159hp I4 H | 150hp I4 H | 150hp I4 H |
| Transmission | T6 | CVT | CVT |
| Drivetrain | FWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | 36/40 MPG | 34/30 MPG | 34/30 MPG |
| Audio (watts, speakers) | 550, 12 | 576, 11 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 235/55-18 | 235/55-18 |
| Total Price | $35,475 | $36,014 | $35,497 |
| Adjustments for Features | 0 | -2,700 | -2,990 |
| Feature-Adjusted Total Price | $35,475 | $33,314 | $32,507 |
| Cost Above Minimum | $0 | $807 | $0 |
| Total Invoice | $32,960 | $33,764 | $33,336 |
| Adjustments for Features | 0 | -2,531 | -2,808 |
| Feature-Adjusted Total Invoice | $32,960 | $31,233 | $30,528 |
| Cost Above Minimum | $0 | $705 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2016 | 2018 | 2018 |
| Model | Optima | RAV4 | RAV4 |
| Trim | Hybrid EX | Hybrid SE | Hybrid Limited |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| CVT | $1000 | $1000 | |
| FWD | $0 | ||
| AWD | $1700 | $1700 | |
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Cruise control | $150 | ||
| Heated steering wheel | $100 | ||
| Power liftgate | $350 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Around view cameras | $500 | ||
| Automatic braking, high-speed or partial | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | |
| Forward collision warning | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | |
| Lane departure warning | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | |
| Pedestrian detection | $50 | $50 | |
| Perimeter scan | $25 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rearview camera | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | $150 | |
| Trailer sway control | $25 | ||
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | ||
| Rear seat pass-through | $100 | ||
| Roof rails | $250 | $250 | |
| Climate Control | |||
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Body kit | $0 | ||
| Bodyside cladding (gray/black) | $250 | $250 | |
| Deep-tinted rear windows | $275 | $275 | |
| Laminated front side windows | $200 | ||
| Panoramic sunroof | $1200 | ||
| Sunroof | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| DVD-compatible player | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | |
| Surround sound | $250 | $250 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | $200 | |
| Detailed driving style feedback | $100 | ||
| Interior ambient lighting | $150 | ||
| LED headlights, single projector or low beam only | $750 | $750 | |
| Power-folding mirrors | $50 | ||
| Tachometer | $75 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Folding second row seats | $300 | $300 | |
| Heated second row seats | $200 | ||
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-coated alloy wheels | $600 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $6,875 | $9,575 | $9,865 |
| Value of Feature Adjustments | $0 | $2,700 | $2,990 |
| Value of Feature Adjustments | 0 | -2,531 | -2,808 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2016 | 2018 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.4 in | 104.7 in |
| Length | 191.1 in | 183.5 in |
| Width | 73.2 in | 72.6 in |
| Height | 57.7 in | 65.9 in |
| Curb Weight | 3,496 lb. | 3,925 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 58.1 in | 57.3 in |
| Row 1 Hip Room | 56.0 in | 54.3 in |
| Row 1 Legroom | 45.5 in | 42.6 in |
| Row 2 Headroom | 37.8 in | 38.9 in |
| Row 2 Shoulder Room | 56.4 in | 55.4 in |
| Row 2 Hip Room | 56.0 in | 48.9 in |
| Row 2 Legroom | 35.6 in | 37.2 in |
| Cargo Volume, Minimum | 15.9 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.9 | 73.4 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 550 | 31% |
| Total Not Requested | 1200 | 69% |
Option Package Details
Toyota RAV4 Hybrid SE
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 1375 | 63% |
| Total Not Requested | 825 | 37% |
Option Package Details
Toyota RAV4 Hybrid Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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