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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $35,475

Kia Optima Hybrid EX   
Difference: $8,876

Lowest Total Invoice: $32,960

Kia Optima Hybrid EX   
Difference: $6,878

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162018
ModelOptimaAvalon
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr Sedan
Base Price $32,195 $42,800
Base Invoice $29,856 $38,520
Technology Package 2,380  
Cargo net 50 49
Floor mats   228
Illuminated door sill trim plates   379
Technology Package 2,212  
Cargo net 42 35
Floor mats   138
Illuminated door sill trim plates   250
Options (change) 2,430 656
Options (change) 2,254 423
Destination 850 895
Total Price $35,475 $44,351
Total Invoice $32,960 $39,838

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $5,786
TrueDelta Adjusted Invoice Difference: $4,102
Model Year20162018
ModelOptimaAvalon
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr Sedan
Engine159hp I4 H156hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG40/39 MPG
Audio (watts, speakers)550, 12785, 11
Tire (rear if not all the same)215/55-17215/55-17
Total Price$35,475$44,351
Adjustments for Features0-3,090
Feature-Adjusted Total Price$35,475$41,261
Total Invoice$32,960$39,838
Adjustments for Features0-2,776
Feature-Adjusted Total Invoice$32,960$37,062

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year20162018
ModelOptimaAvalon
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Heated steering wheel$100 
Sunshade, rear, power $225
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Forward collision warning $200
Knee airbag, driver $75
Knee airbag, passenger $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, rear$250 
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rear side airbags $300
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo mat $40
Overhead sunglass holder$25 
Climate Control 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Variable intermittent wipers$75 
Exterior 
Body kit$0 
Panoramic sunroof$1200 
Rear spoiler$200 
Sunroof $900
Infotainment 
DVD-compatible player $0
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Auto-dimming passenger-side mirror $75
Detailed driving style feedback$100 
Fog lights$125 
Large energy flow and fuel economy display$25 
Power-folding mirrors$50 
Seats and Interior Trim 
Folding second row seats $300
Power 4-way lumbar adjuster, driver seat $150
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power lumbar adjuster, passenger seat $100
Power thigh support length adjuster, driver seat $100
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-coated alloy wheels $600
Electronic systems calibration selector $200
Total Value of Features$4,050$7,140
Value of Feature Adjustments$0$3,090
Value of Feature Adjustments0-2,776

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See a complete comparison of Kia Optima vs. Toyota Avalon features.

Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20162018
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase110.4 in111.0 in
Length191.1 in195.3 in
Width73.2 in72.2 in
Height57.7 in57.5 in
Curb Weight3,496 lb.3,594 lb.
Fuel Capacity18.5 gal.17.0 gal.
Row 1 Headroom39.8 in38.5 in
Row 1 Shoulder Room58.1 in58.2 in
Row 1 Hip Room56.0 in55.1 in
Row 1 Legroom45.5 in42.1 in
Row 2 Headroom37.8 in37.9 in
Row 2 Shoulder Room56.4 in57.0 in
Row 2 Hip Room56.0 in54.6 in
Row 2 Legroom35.6 in39.2 in
Cargo Volume15.9 ft316.0 ft3

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See a complete comparison of Kia Optima vs. Toyota Avalon specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested30017%
Total Not Requested145083%

Option Package Details
Toyota Avalon Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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