| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Avalon Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Avalon Invoice Comparison
Lowest Total Price: $22,135 Kia Optima EX | ||||||||
| Difference: $14,447 | ||||||||
Lowest Total Invoice: $20,560 Kia Optima EX | ||||||||
| Difference: $12,324 | ||||||||
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| Model Year | 2007 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Avalon | Avalon | Avalon | Avalon | Avalon | Avalon | Avalon |
| Trim | EX | XLE Plus | Hybrid XLE Plus | XLE Premium | Hybrid XLE Premium | XLE Touring | Limited | Hybrid Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $19,395 | $35,250 | $37,500 | $36,700 | $38,950 | $37,900 | $41,300 | $42,800 |
| Base Invoice | $18,045 | $31,726 | $33,751 | $33,032 | $35,056 | $34,111 | $37,171 | $38,520 |
| Convenience Package | 700 | |||||||
| Leather seating surfaces | 600 | |||||||
| Sunroof | 800 | |||||||
| Bodyside moldings | 209 | 209 | 209 | 209 | 209 | 209 | 209 | |
| Floor mats | 228 | 228 | 228 | 228 | 228 | 228 | 228 | |
| Convenience Package | 625 | |||||||
| Leather seating surfaces | 535 | |||||||
| Sunroof | 715 | |||||||
| Bodyside moldings | 125 | 125 | 125 | 125 | 125 | 125 | 125 | |
| Floor mats | 138 | 138 | 138 | 138 | 138 | 138 | 138 | |
| Options (change) | 2,100 | 437 | 437 | 437 | 437 | 437 | 437 | 437 |
| Options (change) | 1,875 | 263 | 263 | 263 | 263 | 263 | 263 | 263 |
| Destination | 640 | 895 | 895 | 895 | 895 | 895 | 895 | 895 |
| Total Price | $22,135 | $36,582 | $38,832 | $38,032 | $40,282 | $39,232 | $42,632 | $44,132 |
| Total Invoice | $20,560 | $32,884 | $34,909 | $34,190 | $36,214 | $35,269 | $38,329 | $39,678 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||||
| TrueDelta Adjusted Price Difference: $9,832 | ||||||||
| TrueDelta Adjusted Invoice Difference: $8,176 | ||||||||
| Model Year | 2007 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Avalon | Avalon | Avalon | Avalon | Avalon | Avalon | Avalon |
| Trim | EX | XLE Plus | Hybrid XLE Plus | XLE Premium | Hybrid XLE Premium | XLE Touring | Limited | Hybrid Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 161hp I4 | 268hp V6 | 156hp I4 H | 268hp V6 | 156hp I4 H | 268hp V6 | 268hp V6 | 156hp I4 H |
| Transmission | T5 | T6 | CVT | T6 | CVT | T6 | T6 | CVT |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | ?, 8 | ?, 8 | ?, 9 | ?, 9 | ?, 9 | 785, 11 | 785, 11 |
| Tire (rear if not all the same) | 205/60-16 | 215/55-17 | 215/55-17 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 215/55-17 |
| Total Price | $22,135 | $36,582 | $38,832 | $38,032 | $40,282 | $39,232 | $42,632 | $44,132 |
| Adjustments for Features | 0 | -4,615 | -4,540 | -5,815 | -5,740 | -6,815 | -8,540 | -8,465 |
| Feature-Adjusted Total Price | $22,135 | $31,967 | $34,292 | $32,217 | $34,542 | $32,417 | $34,092 | $35,667 |
| Cost Above Minimum | $0 | $0 | $2,325 | $250 | $2,575 | $450 | $2,125 | $3,700 |
| Total Invoice | $20,560 | $32,884 | $34,909 | $34,190 | $36,214 | $35,269 | $38,329 | $39,678 |
| Adjustments for Features | 0 | -4,148 | -4,081 | -5,228 | -5,160 | -6,127 | -7,678 | -7,611 |
| Feature-Adjusted Total Invoice | $20,560 | $28,736 | $30,828 | $28,962 | $31,054 | $29,142 | $30,651 | $32,067 |
| Cost Above Minimum | $0 | $0 | $2,092 | $226 | $2,318 | $406 | $1,915 | $3,331 |
Features Comparison: Kia Optima vs. Toyota Avalon
| Model Year | 2007 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Avalon | Avalon | Avalon | Avalon | Avalon | Avalon | Avalon |
| Trim | EX | XLE Plus | Hybrid XLE Plus | XLE Premium | Hybrid XLE Premium | XLE Touring | Limited | Hybrid Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||||
| 5-speed manually-shiftable automatic | $1000 | |||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||||
| CVT | $1000 | $1000 | $1000 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||||
| Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
| Cruise control | $150 | |||||||
| Power-adjustable pedals | $125 | |||||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Sunshade, rear | $125 | |||||||
| Sunshade, rear, power | $225 | $225 | ||||||
| Brakes, Airbags, and Other Safety | ||||||||
| Active or whiplash-reducing head restraints, front seats | $0 | |||||||
| Antilock brakes (ABS) | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |||
| Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |||
| Forward collision warning | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Lane departure warning | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rear side airbags | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Stability control | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Traction control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Cargo Management | ||||||||
| Cargo mat | $40 | $40 | $40 | $40 | $40 | $40 | $40 | |
| Overhead sunglass holder | $25 | |||||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Climate Control | ||||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Rain-sensing wipers | $175 | $175 | ||||||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | |||
| Rear air vents with automatic controls | $250 | $250 | ||||||
| Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Engine / Motor | ||||||||
| Automatic start / stop | $150 | $150 | $150 | |||||
| Exterior | ||||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Infotainment | ||||||||
| App support | $0 | $0 | $0 | $0 | $0 | |||
| Aux input | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Cassette player | $50 | |||||||
| CD changer, in-dash | $325 | |||||||
| CD player | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |||
| HD radio | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Navigation app | $50 | $50 | ||||||
| Navigation system | $600 | $600 | $600 | $600 | $600 | |||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | ||||||
| Telematics service, such as OnStar | $200 | $200 | ||||||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Voice control for audio system | $25 | $25 | ||||||
| Voice control for external devices | $0 | $0 | ||||||
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |||
| Wireless charging station | $75 | $75 | $75 | $75 | $75 | |||
| Instruments, Lights, and Mirrors | ||||||||
| Auto-dimming driver-side mirror | $75 | $75 | ||||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Auto-dimming passenger-side mirror | $75 | $75 | ||||||
| Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Fog lights | $125 | |||||||
| LED headlights | $1000 | |||||||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | ||||||
| Seats and Interior Trim | ||||||||
| Cooled or ventilated front seats | $300 | $300 | ||||||
| Heated second row seats | $200 | $200 | ||||||
| Manual lumbar adjuster, driver seat | $50 | |||||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Power height adjuster, passenger seat | $100 | $100 | ||||||
| Power lumbar adjuster, passenger seat | $100 | $100 | ||||||
| Power thigh support length adjuster, driver seat | $100 | $100 | ||||||
| Power tilt adjuster, passenger seat | $100 | $100 | ||||||
| Suspension, Wheels, and Tires | ||||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Chrome-coated alloy wheels | $600 | $600 | ||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Sport suspension (upgrade) | $0 | |||||||
| Transmission | ||||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||||
| Total Value of Features | $2,400 | $7,015 | $6,940 | $8,215 | $8,140 | $9,215 | $10,940 | $10,865 |
| Value of Feature Adjustments | $0 | $4,615 | $4,540 | $5,815 | $5,740 | $6,815 | $8,540 | $8,465 |
| Value of Feature Adjustments | 0 | -4,148 | -4,081 | -5,228 | -5,160 | -6,127 | -7,678 | -7,611 |
Specifications Comparison: Kia Optima vs. Toyota Avalon
| Model Year | 2007 | 2018 |
| Model | Optima | Avalon |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 107.1 in | 111.0 in |
| Length | 186.4 in | 195.3 in |
| Width | 71.1 in | 72.2 in |
| Height | 58.3 in | 57.5 in |
| Curb Weight | 3,143 lb. | 3,462 lb. |
| Fuel Capacity | 17.0 gal. | 17.0 gal. |
| Row 1 Headroom | 39.8 in | 38.5 in |
| Row 1 Shoulder Room | 57.1 in | 58.2 in |
| Row 1 Hip Room | 54.5 in | 55.1 in |
| Row 1 Legroom | 43.7 in | 42.1 in |
| Row 2 Headroom | 38.0 in | 37.9 in |
| Row 2 Shoulder Room | 56.3 in | 57.0 in |
| Row 2 Hip Room | 54.7 in | 54.6 in |
| Row 2 Legroom | 37.8 in | 39.2 in |
| Cargo Volume | 14.8 ft3 | 16.0 ft3 |
Option Package Details
Kia Optima EX
| Convenience Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Power-adjustable pedals | 125 | No |
| Total Requested | 525 | 81% |
| Total Not Requested | 125 | 19% |
Option Package Details
Toyota Avalon XLE Plus
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Avalon Hybrid XLE Plus
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Avalon XLE Premium
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Avalon Hybrid XLE Premium
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Avalon XLE Touring
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Avalon Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Avalon Hybrid Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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