Kia Optima Kia Optima 2007 Toyota Prius c Toyota Prius c 2018

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $21,035

Kia Optima EX   
Difference: $3,988

Lowest Total Invoice: $19,560

Kia Optima EX   
Difference: $3,648

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  Down Payment Interest Rate Term
Model Year200720182018
ModelOptimaPrius cPrius c
TrimEXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $19,395 $22,855 $24,965
Base Invoice $18,045 $21,276 $23,239
Rear spoiler 200    
Sunroof 800 700  
Auto-dimming rearview mirror   349 349
Floor mats   224 224
Rear spoiler 160    
Sunroof 715 624  
Auto-dimming rearview mirror   274 274
Floor mats   139 139
Options (change) 1,000 1,273 573
Options (change) 875 1,037 413
Destination 640 895 895
Total Price $21,035 $25,023 $26,433
Total Invoice $19,560 $23,208 $24,547

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $303
TrueDelta Adjusted Invoice Difference: $230
Model Year200720182018
ModelOptimaPrius cPrius c
TrimEXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Engine161hp I473hp I4 H73hp I4 H
TransmissionT5CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6?, 6
Tire (rear if not all the same)205/60-16175/65-15175/65-15
Total Price$21,035$25,023$26,433
Adjustments for Features0-3,685-4,935
Feature-Adjusted Total Price$21,035$21,338$21,498
Cost Above Minimum$0$0$160
Total Invoice$19,560$23,208$24,547
Adjustments for Features0-3,418-4,583
Feature-Adjusted Total Invoice$19,560$19,790$19,964
Cost Above Minimum$0$0$174

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year200720182018
ModelOptimaPrius cPrius c
TrimEXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
CVT $1000$1000
FWD$0$0$0
Accessories 
Proximity key $250$250
Semi-automated parking system  $500
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
Antilock brakes (ABS) $400$400
Automatic braking, high-speed or partial $200$200
Brake assist $50$50
Forward collision warning $200$200
Knee airbag, driver $75$75
Lane departure warning $200$200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Radar- or camera-based collision preparation system $0$0
Rearview camera $200$200
Seat cushion airbag, driver $75$75
Seat cushion airbag, passenger $75$75
Stability control $400$400
Traction control $100$100
Cargo Management 
Cargo cover $75$75
Cargo mat $40$40
Overhead sunglass holder$25  
Climate Control 
Rear wiper $175$175
Engine / Motor 
Automatic start / stop $150$150
Exterior 
Bodyside moldings$75  
Wheel-lip moldings $75$75
Infotainment 
App support $0$0
Aux input $50$50
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
Cassette player$50  
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player $0$0
HD radio $50$50
Navigation system $600$600
Satellite radio $200$200
Siri Eyes Free support $0$0
SMS text-to-speech reader $25$25
Traffic + travel information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200
Automatic headlights$125  
Compass $0$0
Detailed driving style feedback $100$100
Digital instruments $0$0
Fog lights$125 $125
Heated mirrors$25 $25
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Large energy flow and fuel economy display $25$25
LED headlights, single projector or low beam only $750$750
Tachometer$75  
Turn signals on or near mirrors $25$25
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Heated front seats  $200
Leather-wrapped steering wheel$150  
Manual height adjuster, driver seat $50$50
Manual lumbar adjuster, driver seat$50  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Total Value of Features$2,725$6,410$7,660
Value of Feature Adjustments$0$3,685$4,935
Value of Feature Adjustments0-3,418-4,583

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20072018
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase107.1 in100.4 in
Length186.4 in162.4 in
Width71.1 in68.6 in
Height58.3 in59.6 in
Curb Weight3,143 lb.2,531 lb.
Fuel Capacity17.0 gal.9.5 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in52.3 in
Row 1 Hip Room54.5 in51.0 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in37.0 in
Row 2 Shoulder Room56.3 in51.7 in
Row 2 Hip Room54.7 in50.8 in
Row 2 Legroom37.8 in35.0 in
Cargo Volume,
Minimum
14.8 ft317.1 ft3
Cargo Volume,
Maximum
14.80.0 ft3

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Option Package Details
Toyota Prius c Three

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Universal garage door opener100Yes
Compass0No
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius c Four

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Universal garage door opener100Yes
Compass0No
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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