The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,035 Kia Optima EX | |||
Difference: $5,818 | |||
Lowest Total Invoice: $18,685 Kia Optima EX | |||
Difference: $5,839 | |||
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Model Year | 2007 | 2018 | 2018 |
Model | Optima | Prius Prime | Prius Prime |
Trim | EX | Premium | Advanced |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
Base Price | $19,395 | $29,000 | $33,300 |
Base Invoice | $18,045 | $27,840 | $31,968 |
Bodyside moldings | 209 | 209 | |
Floor mats | 224 | 224 | |
Bodyside moldings | 125 | 125 | |
Floor mats | 139 | 139 | |
Options (change) | 0 | 433 | 433 |
Options (change) | 0 | 264 | 264 |
Destination | 640 | 920 | 920 |
Gas Tax | 0 | -4,500 | -4,500 |
Total Price | $20,035 | $25,853 | $30,153 |
Total Invoice | $18,685 | $24,524 | $28,652 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Toyota Prius Prime Premium | |||
Lowest Adjusted Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $72 | |||
TrueDelta Adjusted Invoice Difference: $252 | |||
Model Year | 2007 | 2018 | 2018 |
Model | Optima | Prius Prime | Prius Prime |
Trim | EX | Premium | Advanced |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
Engine | 161hp I4 | 95hp I4 PiH | 95hp I4 PiH |
Transmission | T5 | CVT | CVT |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 6 | ?, 10 |
Tire (rear if not all the same) | 205/60-16 | 195/65-15 | 195/65-15 |
Total Price | $20,035 | $25,853 | $30,153 |
Adjustments for Features | 0 | -5,890 | -8,365 |
Feature-Adjusted Total Price | $20,035 | $19,963 | $21,788 |
Cost Above Minimum | $0 | $0 | $1,825 |
Total Invoice | $18,685 | $24,524 | $28,652 |
Adjustments for Features | 0 | -5,587 | -7,949 |
Feature-Adjusted Total Invoice | $18,685 | $18,937 | $20,703 |
Cost Above Minimum | $0 | $0 | $1,766 |
Model Year | 2007 | 2018 | 2018 |
Model | Optima | Prius Prime | Prius Prime |
Trim | EX | Premium | Advanced |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | ||
CVT | $1000 | $1000 | |
FWD | $0 | $0 | $0 |
Accessories | |||
Adaptive cruise control, all-speed | $850 | $850 | |
Cruise control | $150 | ||
Heated steering wheel | $100 | ||
Proximity key | $250 | $250 | |
Remote climate control | $25 | $25 | |
Semi-automated parking system | $500 | ||
Universal garage door opener | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||
Antilock brakes (ABS) | $400 | $400 | |
Automatic braking, high-speed or partial | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | |
Backup collision intervention | $150 | ||
Blind spot warning system | $200 | ||
Brake assist | $50 | $50 | |
Cross-traffic warning, rear | $100 | ||
Forward collision warning | $200 | $200 | |
Knee airbag, driver | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | |
Lane departure warning | $200 | $200 | |
Obstacle detection, front | $150 | ||
Obstacle detection, rear | $250 | ||
Pedestrian detection | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rearview camera | $200 | $200 | |
Seat cushion airbag, passenger | $75 | $75 | |
Stability control | $400 | $400 | |
Traction control | $100 | $100 | |
Cargo Management | |||
Cargo cover | $75 | $75 | |
Cargo mat | $40 | $40 | |
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Second-row low console | $100 | $100 | |
Climate Control | |||
Rain-sensing wipers | $175 | ||
Variable intermittent wipers | $75 | $75 | |
Engine / Motor | |||
3.3 kW onboard charger | $0 | $0 | |
9 kWh battery pack | $0 | $0 | |
Automatic start / stop | $150 | $150 | |
Exterior | |||
Active grille shutters | $0 | $0 | |
Infotainment | |||
App support | $0 | $0 | |
Aux input | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
Cassette player | $50 | ||
CD changer, in-dash | $325 | ||
CD player | $125 | $125 | |
DVD-compatible player | $0 | $0 | |
HD radio | $50 | $50 | |
Larger infotainment display | $0 | $0 | |
Navigation system | $600 | $600 | |
Satellite radio | $200 | $200 | |
Siri Eyes Free support | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | |
Telematics service, such as OnStar | $200 | ||
Traffic + travel information | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | |
Wireless charging station | $75 | $75 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming headlights | $200 | $200 | |
Auto-dimming rearview mirror | $150 | $150 | |
Detailed driving style feedback | $100 | $100 | |
Digital instruments | $0 | $0 | |
Fog lights | $125 | $125 | |
Head-up display (HUD) | $350 | ||
Large energy flow and fuel economy display | $25 | $25 | |
LED headlights | $1000 | $1000 | |
Predictive driving advice | $0 | $0 | |
Tachometer | $75 | ||
Turn signals on or near mirrors | $25 | $25 | |
Seats and Interior Trim | |||
Heated front seats | $200 | $200 | |
Leather-wrapped steering wheel | $150 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Synthetic leather seating surfaces | $0 | $0 | |
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | $200 | |
Total Value of Features | $2,400 | $8,290 | $10,765 |
Value of Feature Adjustments | $0 | $5,890 | $8,365 |
Value of Feature Adjustments | 0 | -5,587 | -7,949 |
Model Year | 2007 | 2018 |
Model | Optima | Prius Prime |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 107.1 in | 106.3 in |
Length | 186.4 in | 182.9 in |
Width | 71.1 in | 69.3 in |
Height | 58.3 in | 57.9 in |
Curb Weight | 3,143 lb. | 3,366 lb. |
Fuel Capacity | 17.0 gal. | 11.3 gal. |
Row 1 Headroom | 39.8 in | 39.4 in |
Row 1 Shoulder Room | 57.1 in | 54.2 in |
Row 1 Hip Room | 54.5 in | 53.7 in |
Row 1 Legroom | 43.7 in | 43.2 in |
Row 2 Headroom | 38.0 in | 37.2 in |
Row 2 Shoulder Room | 56.3 in | 53.0 in |
Row 2 Hip Room | 54.7 in | 51.6 in |
Row 2 Legroom | 37.8 in | 33.4 in |
Cargo Volume, Minimum | 14.8 ft3 | 19.8 ft3 |
Cargo Volume, Maximum | 14.8 | 0.0 ft3 |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |