Kia Optima Kia Optima 2007 Toyota Prius c Toyota Prius c 2013

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $21,035

Kia Optima EX   
Difference: $2,765

Lowest Total Invoice: $19,560

Kia Optima EX   
Difference: $2,601

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720132013
ModelOptimaPrius cPrius c
TrimEXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $19,395 $21,765 $23,360
Base Invoice $18,045 $20,261 $21,746
Rear spoiler 200    
Sunroof 800 850 850
Alloy wheels   390  
Rear spoiler 160    
Sunroof 715 757 757
Alloy wheels   348  
Options (change) 1,000 1,240 850
Options (change) 875 1,105 757
Destination 640 795 795
Total Price $21,035 $23,800 $25,005
Total Invoice $19,560 $22,161 $23,298

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,270
TrueDelta Adjusted Invoice Difference: $1,209
Model Year200720132013
ModelOptimaPrius cPrius c
TrimEXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Engine161hp I473hp I4 H73hp I4 H
TransmissionT5CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6?, 6
Tire (rear if not all the same)205/60-16175/65-15175/65-15
Total Price$21,035$23,800$25,005
Adjustments for Features0-1,495-1,845
Feature-Adjusted Total Price$21,035$22,305$23,160
Cost Above Minimum$0$0$855
Total Invoice$19,560$22,161$23,298
Adjustments for Features0-1,392-1,719
Feature-Adjusted Total Invoice$19,560$20,769$21,579
Cost Above Minimum$0$0$810

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year200720132013
ModelOptimaPrius cPrius c
TrimEXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
CVT $1000$1000
FWD$0$0$0
Accessories 
Proximity key $250$250
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
Antilock brakes (ABS) $400$400
Brake assist $50$50
Knee airbag, driver $75$75
Seat cushion airbag, driver $75$75
Seat cushion airbag, passenger $75$75
Stability control $400$400
Traction control $100$100
Cargo Management 
Cargo cover $75$75
Overhead sunglass holder$25  
Climate Control 
Rear wiper $175$175
Engine / Motor 
Automatic start / stop $150$150
Exterior 
Bodyside moldings$75  
Infotainment 
App support $0$0
Aux input $50$50
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
Cassette player$50  
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player $0$0
HD radio $50$50
Navigation system $600$600
Satellite radio $200$200
SMS text-to-speech reader $25$25
Traffic + travel information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150  
Automatic headlights$125  
Detailed driving style feedback $100$100
Digital instruments $0$0
Fog lights$125 $125
Heated mirrors$25 $25
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Large energy flow and fuel economy display $25$25
Tachometer$75  
Turn signals on or near mirrors $25$25
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Floor mats$75  
Heated front seats  $200
Leather-wrapped steering wheel$150  
Manual height adjuster, driver seat $50$50
Manual lumbar adjuster, driver seat$50  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Total Value of Features$3,050$4,545$4,895
Value of Feature Adjustments$0$1,495$1,845
Value of Feature Adjustments0-1,392-1,719

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20072013
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase107.1 in100.4 in
Length186.4 in157.3 in
Width71.1 in66.7 in
Height58.3 in56.9 in
Curb Weight3,143 lb.2,501 lb.
Fuel Capacity17.0 gal.9.5 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in52.3 in
Row 1 Hip Room54.5 in51.0 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in37.0 in
Row 2 Shoulder Room56.3 in51.7 in
Row 2 Hip Room54.7 in50.8 in
Row 2 Legroom37.8 in35.0 in
Cargo Volume,
Minimum
14.8 ft317.1 ft3
Cargo Volume,
Maximum
14.80.0 ft3

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