Kia Optima Kia Optima 2012 Toyota Prius c Toyota Prius c 2013

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $22,950

Toyota Prius c Three   
Difference: $3,500

Lowest Total Invoice: $21,404

Toyota Prius c Three   
Difference: $3,366

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220132013
ModelOptimaPrius cPrius c
TrimHybridThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $25,700 $21,765 $23,360
Base Invoice $24,020 $20,261 $21,746
Alloy wheels   390  
Alloy wheels   348  
Options (change) 0 390 0
Options (change) 0 348 0
Destination 750 795 795
Total Price $26,450 $22,950 $24,155
Total Invoice $24,770 $21,404 $22,541

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $3,895
TrueDelta Adjusted Invoice Difference: $3,734
Model Year201220132013
ModelOptimaPrius cPrius c
TrimHybridThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Engine166hp I4 H73hp I4 H73hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG53/46 MPG53/46 MPG
Audio (watts, speakers)?, 6?, 6?, 6
Tire (rear if not all the same)205/65-16175/65-15175/65-15
Total Price$26,450$22,950$24,155
Adjustments for Features0-395-745
Feature-Adjusted Total Price$26,450$22,555$23,410
Cost Above Minimum$0$0$855
Total Invoice$24,770$21,404$22,541
Adjustments for Features0-368-695
Feature-Adjusted Total Invoice$24,770$21,036$21,846
Cost Above Minimum$0$0$810

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year201220132013
ModelOptimaPrius cPrius c
TrimHybridThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
Knee airbag, driver $75$75
Seat cushion airbag, driver $75$75
Seat cushion airbag, passenger $75$75
Temporary spare tire $150$150
Cargo Management 
Air-conditioned storage compartment$50  
Cargo cover $75$75
Overhead sunglass holder$25  
Rear seat pass-through$100  
Climate Control 
Dual-zone climate control$125  
Rear air vents$100  
Rear wiper $175$175
Exterior 
Body kit$0  
Infotainment 
App support $0$0
Bluetooth audio streaming $25$25
DVD-compatible player $0$0
HD radio $50$50
Navigation system $600$600
SMS text-to-speech reader $25$25
Traffic + travel information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Automatic headlights$125  
Digital instruments $0$0
Fog lights$125 $125
Heated mirrors$25 $25
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Speaker lights$100  
Tachometer$75  
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Floor mats$75  
Folding second row seats $300$300
Heated front seats  $200
Leather-wrapped steering wheel$150  
Power lumbar adjuster, driver seat$100  
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Total Value of Features$2,575$2,970$3,320
Value of Feature Adjustments$0$395$745
Value of Feature Adjustments0-368-695

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20122013
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase110.0 in100.4 in
Length190.7 in157.3 in
Width72.1 in66.7 in
Height57.3 in56.9 in
Curb Weight3,490 lb.2,500 lb.
Fuel Capacity18.5 gal.9.5 gal.
Row 1 Headroom40.0 in38.6 in
Row 1 Shoulder Room57.2 in52.3 in
Row 1 Hip Room54.7 in51.0 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.6 in37.0 in
Row 2 Shoulder Room55.7 in51.7 in
Row 2 Hip Room54.5 in50.8 in
Row 2 Legroom34.7 in35.0 in
Cargo Volume,
Minimum
15.4 ft317.1 ft3
Cargo Volume,
Maximum
15.40.0 ft3

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