Kia Soul Kia Soul 2016 Toyota RAV4 Toyota RAV4 2018

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $29,140

Kia Soul !   
Difference: $4,913

Lowest Total Invoice: $27,308

Kia Soul !   
Difference: $4,384

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  Down Payment Interest Rate Term
Model Year2016201820182018
ModelSoulRAV4RAV4RAV4
Trim!SELimitedPlatinum
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Base Price $21,300 $28,790 $30,905 $34,750
Base Invoice $20,162 $26,919 $28,897 $32,491
Premium Package 4,400      
Universal garage door opener 350      
Umber Package 1,000      
Rear spoiler 395      
Cargo net 50 49 49 49
Floor mats 120   224  
Remote start 425 499 499 499
Illuminated door sill trim plates 250      
Entune Premium JBL Audio with Integrated Navigation   1,310    
Power Extra Value Package   1,010    
AWD   1,400 1,400 1,400
Door sill trim plates     199  
Premium Package 4,052      
Universal garage door opener 291      
Umber Package 923      
Rear spoiler 327      
Cargo net 42 35 35 35
Floor mats 100   139  
Remote start 353 310 310 310
Illuminated door sill trim plates 208      
Entune Premium JBL Audio with Integrated Navigation   1,165    
Power Extra Value Package   959    
AWD   1,309 1,309 1,309
Door sill trim plates     179  
Options (change) 6,990 4,268 2,371 1,948
Options (change) 6,296 3,778 1,972 1,654
Destination 850 995 995 995
Total Price $29,140 $34,053 $34,271 $37,693
Total Invoice $27,308 $31,692 $31,864 $35,140

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $1,266
TrueDelta Adjusted Invoice Difference: $962
Model Year2016201820182018
ModelSoulRAV4RAV4RAV4
Trim!SELimitedPlatinum
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Engine164hp I4176hp I4176hp I4176hp I4
TransmissionT6T6T6T6
DrivetrainFWDAWDAWDAWD
EPA Fuel Economy (city/highway)24/31 MPG22/28 MPG22/28 MPG22/28 MPG
Audio (watts, speakers)350, 10576, 11?, 6576, 11
Tire (rear if not all the same)235/45-18235/55-18235/55-18235/55-18
Total Price$29,140$34,053$34,271$37,693
Adjustments for Features0-3,300-3,865-4,600
Feature-Adjusted Total Price$29,140$30,753$30,406$33,093
Cost Above Minimum$0$347$0$2,687
Total Invoice$27,308$31,692$31,864$35,140
Adjustments for Features0-3,071-3,594-4,288
Feature-Adjusted Total Invoice$27,308$28,621$28,270$30,852
Cost Above Minimum$0$351$0$2,582

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year2016201820182018
ModelSoulRAV4RAV4RAV4
Trim!SELimitedPlatinum
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0   
AWD $1700$1700$1700
Accessories 
Adaptive cruise control $600$600$600
Cruise control$150   
Hands-free trunk or liftgate   $100
Heated steering wheel$100  $100
Power liftgate $350$350$350
Brakes, Airbags, and Other Safety 
911 assist$25   
Around view cameras   $500
Automatic braking, high-speed or partial $200$200$200
Automatic braking, low-speed $200$200$200
Blind spot warning system $200$200$200
Cross-traffic warning, rear $100$100$100
Knee airbag, driver $75$75$75
Lane departure prevention, steering-based $200$200$200
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Pedestrian detection $50$50$50
Perimeter scan   $25
Radar- or camera-based collision preparation system $0$0$0
Rearview camera$200$200$200 
Seat cushion airbag, passenger $75$75$75
Temporary spare tire $150$150$150
Trailer sway control  $25$25
Vehicle health reports$0   
Cargo Management 
Cargo mat  $40 
Roof rails $250$250$250
Climate Control 
Dual-zone climate control $125$125$125
Interior air filter $0$0$0
Ionizing air filtration$50   
Drivetrain 
Lockable center differential $150$150$150
Exterior 
Bodyside cladding (gray/black) $250$250$250
Panoramic sunroof$1200   
Sunroof $900$900$900
Wheel-lip moldings $75$75$75
Infotainment 
DVD-compatible player $0$0$0
Siri Eyes Free support $0$0$0
Surround sound $250 $250
Traffic + travel information $25$25$25
Traffic information$25   
Voice control for external devices$0   
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200$200
LED headlights, single projector or low beam only $750$750$750
Power-folding mirrors$50   
Speaker lights$100   
Xenon HID headlights$500   
Seats and Interior Trim 
Cooled or ventilated front seats$300   
Door sill trim plates $100$100$100
Heated second row seats$200   
Illuminated door sill trim plates$200   
Leather seating surfaces$900   
Manual recliner, second row seats $75$75$75
Memory system, driver seat  $200$200
Synthetic leather seating surfaces $0$0$0
Upholstered instrument cluster hood$50   
Suspension, Wheels, and Tires 
Alloy wheels$350$350  
Chrome-coated alloy wheels  $600$600
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls $100  
Total Value of Features$5,500$8,800$9,365$10,100
Value of Feature Adjustments$0$3,300$3,865$4,600
Value of Feature Adjustments0-3,071-3,594-4,288

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20162018
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase101.2 in104.7 in
Length163.0 in183.5 in
Width70.9 in72.6 in
Height63.0 in65.9 in
Curb Weight2,837 lb.3,570 lb.
Fuel Capacity14.2 gal.15.9 gal.
Row 1 Headroom39.6 in39.8 in
Row 1 Shoulder Room55.5 in57.3 in
Row 1 Hip Room53.2 in54.3 in
Row 1 Legroom40.9 in42.6 in
Row 2 Headroom39.5 in38.9 in
Row 2 Shoulder Room54.7 in55.4 in
Row 2 Hip Room49.3 in48.9 in
Row 2 Legroom39.1 in37.2 in
Cargo Volume,
Minimum
24.2 ft338.4 ft3
Cargo Volume,
Maximum
61.3 ft373.4 ft3

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Option Package Details
Kia Soul !

Premium Package
FeatureValueRequested?
Upgraded instruments0No
Panoramic sunroof1200No
Lane departure warning system200Yes
Forward collision warning200Yes
LED tail lights0No
HD radio50Yes
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Heated steering wheel100Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Navigation system600Yes
Automatic climate control, front200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Total Requested192547%
Total Not Requested220053%
Umber Package
FeatureValueRequested?
Upgraded leather upholstery0No
Xenon HID headlights500Yes
235/45R18 tires400No
Total Requested50056%
Total Not Requested40044%

Option Package Details
Toyota RAV4 SE

AWD
FeatureValueRequested?
AWD0Yes
Lockable center differential150No
Total Requested00%
Total Not Requested150100%
Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Total Requested62551%
Total Not Requested60049%
Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Power liftgate350No
Proximity key250Yes
Blind spot warning system200No
Cross-traffic warning, rear100No
Total Requested50043%
Total Not Requested65057%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
AWD
FeatureValueRequested?
AWD0Yes
Lockable center differential150No
Total Requested00%
Total Not Requested150100%

Option Package Details
Toyota RAV4 Platinum

AWD
FeatureValueRequested?
AWD0Yes
Lockable center differential150No
Total Requested00%
Total Not Requested150100%

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