| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $4,470 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $4,276 | |||
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| Model Year | 2010 | 2010 | 2015 |
| Model | Optima | Optima | RAV4 |
| Trim | EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $20,995 | $21,975 | $28,450 |
| Base Invoice | $19,620 | $20,370 | $26,601 |
| Navigation system | 1,200 | 1,200 | |
| Premium Package | 2,200 | 2,000 | |
| Floor mats | 225 | ||
| Navigation system | 1,075 | 1,075 | |
| Premium Package | 1,960 | 1,790 | |
| Floor mats | 140 | ||
| Options (change) | 3,400 | 3,200 | 225 |
| Options (change) | 3,035 | 2,865 | 140 |
| Destination | 695 | 695 | 885 |
| Total Price | $25,090 | $25,870 | $29,560 |
| Total Invoice | $23,350 | $23,930 | $27,626 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $2,855 | |||
| TrueDelta Adjusted Invoice Difference: $2,767 | |||
| Model Year | 2010 | 2010 | 2015 |
| Model | Optima | Optima | RAV4 |
| Trim | EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 175hp I4 | 175hp I4 | 176hp I4 |
| Transmission | T5 | T5 | T6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/32 MPG | 22/32 MPG | 24/31 MPG |
| Audio (watts, speakers) | 360, 7 | 360, 7 | ?, 6 |
| Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 235/55-18 |
| Total Price | $25,090 | $25,870 | $29,560 |
| Adjustments for Features | -50 | 0 | -1,665 |
| Feature-Adjusted Total Price | $25,040 | $25,870 | $27,895 |
| Cost Above Minimum | $0 | $830 | $0 |
| Total Invoice | $23,350 | $23,930 | $27,626 |
| Adjustments for Features | -47 | 0 | -1,556 |
| Feature-Adjusted Total Invoice | $23,303 | $23,930 | $26,070 |
| Cost Above Minimum | $0 | $627 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2010 | 2010 | 2015 |
| Model | Optima | Optima | RAV4 |
| Trim | EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Power liftgate | $350 | ||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | $250 | |
| Sunshade, rear | $125 | $125 | |
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Knee airbag, driver | $75 | ||
| Rearview camera | $200 | ||
| Rollover sensor | $50 | ||
| Seat cushion airbag, passenger | $75 | ||
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | ||
| Overhead sunglass holder | $25 | $25 | |
| Roof rails | $250 | ||
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Rear wiper | $175 | ||
| Exterior | |||
| Bodyside cladding (gray/black) | $250 | ||
| Bodyside moldings | $75 | $75 | |
| Deep-tinted rear windows | $275 | ||
| Rear spoiler | $200 | ||
| Wheel-lip moldings | $75 | ||
| Infotainment | |||
| App support | $0 | ||
| Bluetooth audio streaming | $25 | ||
| Bluetooth cell phone link | $100 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | ||
| SMS text-to-speech reader | $25 | ||
| Traffic + travel information | $25 | ||
| Voice control for nav and audio | $100 | ||
| Instruments, Lights, and Mirrors | |||
| Compass | $0 | $0 | |
| Interior ambient lighting | $150 | $150 | |
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Door sill trim plates | $100 | $100 | |
| Leather seating surfaces | $900 | ||
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Manual recliner, second row seats | $75 | ||
| Memory system, driver seat | $200 | ||
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $2,850 | $2,800 | $4,465 |
| Value of Feature Adjustments | $50 | $0 | $1,665 |
| Value of Feature Adjustments | -47 | 0 | -1,556 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2010 | 2015 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 107.1 in | 104.7 in |
| Length | 189.0 in | 179.9 in |
| Width | 71.1 in | 72.6 in |
| Height | 58.3 in | 65.4 in |
| Curb Weight | 3,197 lb. | 3,435 lb. |
| Fuel Capacity | 16.4 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 57.1 in | 57.3 in |
| Row 1 Hip Room | 54.5 in | 54.2 in |
| Row 1 Legroom | 43.7 in | 42.6 in |
| Row 2 Headroom | 38.0 in | 38.9 in |
| Row 2 Shoulder Room | 56.3 in | 55.4 in |
| Row 2 Hip Room | 54.7 in | 48.8 in |
| Row 2 Legroom | 37.8 in | 37.2 in |
| Cargo Volume, Minimum | 15.0 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.0 | 73.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 44% |
| Total Not Requested | 1400 | 56% |
Option Package Details
Kia Optima SX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1100 | 56% |
| Total Not Requested | 875 | 44% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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