| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $28,845 Kia Optima EX | |||||
| Difference: $764 | |||||
Lowest Total Invoice: $26,927 Kia Optima EX | |||||
| Difference: $734 | |||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2015 |
| Model | Optima | Optima | Optima | Optima | RAV4 |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $25,600 | $30,990 | $35,210 | $30,500 | $28,450 |
| Base Invoice | $23,902 | $28,752 | $32,743 | $28,380 | $26,601 |
| Premium Package | 2,300 | ||||
| Cargo net | 50 | 50 | 50 | 50 | 49 |
| Universal garage door opener | 350 | ||||
| Cargo mat | 95 | 95 | |||
| Floor mats | 225 | ||||
| Premium Package | 2,088 | ||||
| Cargo net | 42 | 42 | 42 | 42 | 35 |
| Universal garage door opener | 291 | ||||
| Cargo mat | 78 | 78 | |||
| Floor mats | 140 | ||||
| Options (change) | 2,350 | 495 | 145 | 50 | 274 |
| Options (change) | 2,130 | 411 | 120 | 42 | 175 |
| Destination | 895 | 895 | 895 | 895 | 885 |
| Gas Tax | 0 | 0 | -4,919 | 0 | 0 |
| Total Price | $28,845 | $32,380 | $31,331 | $31,445 | $29,609 |
| Total Invoice | $26,927 | $30,058 | $28,839 | $29,317 | $27,661 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $1,264 | |||||
| TrueDelta Adjusted Invoice Difference: $1,200 | |||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2015 |
| Model | Optima | Optima | Optima | Optima | RAV4 |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 176hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/55-18 |
| Total Price | $28,845 | $32,380 | $31,331 | $31,445 | $29,609 |
| Adjustments for Features | -1,825 | -400 | 0 | -3,625 | -1,325 |
| Feature-Adjusted Total Price | $27,020 | $31,980 | $31,331 | $27,820 | $28,284 |
| Cost Above Minimum | $0 | $4,960 | $4,311 | $800 | $0 |
| Total Invoice | $26,927 | $30,058 | $28,839 | $29,317 | $27,661 |
| Adjustments for Features | -1,704 | -371 | 0 | -3,380 | -1,238 |
| Feature-Adjusted Total Invoice | $25,223 | $29,687 | $28,839 | $25,937 | $26,423 |
| Cost Above Minimum | $0 | $4,464 | $3,616 | $714 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2018 | 2018 | 2018 | 2018 | 2015 |
| Model | Optima | Optima | Optima | Optima | RAV4 |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Power liftgate | $350 | ||||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
| Universal garage door opener | $100 | ||||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | |||
| Obstacle detection, rear | $250 | $250 | |||
| Seat cushion airbag, passenger | $75 | ||||
| Temporary spare tire | $150 | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo cover | $75 | ||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Roof rails | $250 | ||||
| Climate Control | |||||
| Rear air vents | $100 | $100 | $100 | $100 | |
| Rear wiper | $175 | ||||
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | $0 | |||
| Bodyside cladding (gray/black) | $250 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||
| Deep-tinted rear windows | $275 | ||||
| Laminated front side windows | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | ||||
| Wheel-lip moldings | $75 | ||||
| Infotainment | |||||
| Android Auto support | $100 | $100 | $100 | $100 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | |
| CD player | $125 | ||||
| DVD-compatible player | $0 | ||||
| HD radio | $50 | $50 | $50 | ||
| MP3-compatible player | $50 | ||||
| Navigation system | $600 | $600 | $600 | ||
| Surround sound | $250 | $250 | |||
| Traffic + travel information | $25 | ||||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | ||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | $25 | $25 | |
| Compass | $0 | ||||
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | $125 | |||
| Interior ambient lighting | $150 | $150 | |||
| Large energy flow and fuel economy display | $25 | $25 | |||
| LED headlights | $1000 | ||||
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | ||||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Leather seating surfaces | $900 | $900 | $900 | $900 | |
| Manual height adjuster, passenger seat | $50 | $50 | |||
| Manual recliner, second row seats | $75 | ||||
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |||
| Power height adjuster, passenger seat | $100 | $100 | |||
| Power lumbar adjuster, driver seat | $100 | ||||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power recliner, passenger seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | |||
| Synthetic leather seating surfaces | $0 | ||||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | $200 | ||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $6,475 | $5,050 | $4,650 | $8,275 | $5,975 |
| Value of Feature Adjustments | $1,825 | $400 | $0 | $3,625 | $1,325 |
| Value of Feature Adjustments | -1,704 | -371 | 0 | -3,380 | -1,238 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2018 | 2015 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.4 in | 104.7 in |
| Length | 191.1 in | 179.9 in |
| Width | 73.2 in | 72.6 in |
| Height | 57.7 in | 65.4 in |
| Curb Weight | 3,220 lb. | 3,436 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 58.1 in | 57.3 in |
| Row 1 Hip Room | 56.0 in | 54.2 in |
| Row 1 Legroom | 45.5 in | 42.6 in |
| Row 2 Headroom | 37.8 in | 38.9 in |
| Row 2 Shoulder Room | 56.4 in | 55.4 in |
| Row 2 Hip Room | 56.0 in | 48.8 in |
| Row 2 Legroom | 35.6 in | 37.2 in |
| Cargo Volume, Minimum | 15.9 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.9 | 73.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Total Requested | 150 | 7% |
| Total Not Requested | 2100 | 93% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | Yes |
| Total Requested | 115 | 100% |
| Total Not Requested | 0 | 0% |
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