| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $30,334 Toyota RAV4 Limited | |||||
| Difference: $551 | |||||
Lowest Total Invoice: $28,307 Toyota RAV4 Limited | |||||
| Difference: $495 | |||||
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| Model Year | 2017 | 2017 | 2017 | 2017 | 2015 |
| Model | Optima | Optima | Optima | Optima | RAV4 |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $30,990 | $35,210 | $26,855 | $36,090 | $28,450 |
| Base Invoice | $28,752 | $32,743 | $25,023 | $33,481 | $26,601 |
| Universal garage door opener | 350 | ||||
| Cargo net | 50 | 50 | 50 | 50 | 49 |
| Cargo mat | 95 | 95 | |||
| SX Base Package | 3,085 | ||||
| Floor mats | 225 | ||||
| Technology Package | 725 | ||||
| Universal garage door opener | 291 | ||||
| Cargo net | 42 | 42 | 42 | 42 | 35 |
| Cargo mat | 78 | 78 | |||
| SX Base Package | 2,842 | ||||
| Floor mats | 140 | ||||
| Technology Package | 646 | ||||
| Options (change) | 495 | 145 | 3,135 | 50 | 999 |
| Options (change) | 411 | 120 | 2,884 | 42 | 821 |
| Destination | 895 | 895 | 895 | 895 | 885 |
| Gas Tax | 0 | -4,919 | 0 | 0 | 0 |
| Total Price | $32,380 | $31,331 | $30,885 | $37,035 | $30,334 |
| Total Invoice | $30,058 | $28,839 | $28,802 | $34,418 | $28,307 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | |||||
| TrueDelta Adjusted Price Difference: $626 | |||||
| TrueDelta Adjusted Invoice Difference: $566 | |||||
| Model Year | 2017 | 2017 | 2017 | 2017 | 2015 |
| Model | Optima | Optima | Optima | Optima | RAV4 |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 | 176hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | ?, 6 | 630, 10 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 235/55-18 |
| Total Price | $32,380 | $31,331 | $30,885 | $37,035 | $30,334 |
| Adjustments for Features | -300 | 0 | -1,825 | -7,500 | -1,900 |
| Feature-Adjusted Total Price | $32,080 | $31,331 | $29,060 | $29,535 | $28,434 |
| Cost Above Minimum | $3,020 | $2,271 | $0 | $475 | $0 |
| Total Invoice | $30,058 | $28,839 | $28,802 | $34,418 | $28,307 |
| Adjustments for Features | -278 | 0 | -1,702 | -6,970 | -1,773 |
| Feature-Adjusted Total Invoice | $29,780 | $28,839 | $27,100 | $27,448 | $26,534 |
| Cost Above Minimum | $2,680 | $1,739 | $0 | $348 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2017 | 2017 | 2017 | 2017 | 2015 |
| Model | Optima | Optima | Optima | Optima | RAV4 |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Adaptive cruise control, all-speed | $850 | ||||
| Cruise control | $150 | $150 | $150 | $150 | |
| Heated steering wheel | $100 | $100 | $100 | $100 | |
| Power liftgate | $350 | ||||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
| Sunshades, second row | $125 | $125 | |||
| Universal garage door opener | $100 | ||||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Around view cameras | $500 | ||||
| Automatic braking, high-speed or partial | $200 | ||||
| Automatic braking, low-speed | $200 | ||||
| Blind spot warning system | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | |||
| Forward collision warning | $200 | ||||
| Lane departure warning | $200 | $200 | |||
| Obstacle detection, rear | $250 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | ||||
| Temporary spare tire | $150 | $150 | $150 | ||
| Vehicle health reports | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo cover | $75 | ||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Roof rails | $250 | ||||
| Climate Control | |||||
| Rear air vents | $100 | $100 | $100 | $100 | |
| Rear wiper | $175 | ||||
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Body kit | $0 | $0 | |||
| Bodyside cladding (gray/black) | $250 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||
| Deep-tinted rear windows | $275 | ||||
| Laminated front side windows | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | |||
| Panoramic sunroof | $1200 | ||||
| Rear spoiler | $200 | $200 | $200 | ||
| Sunroof | $900 | ||||
| Wheel-lip moldings | $75 | ||||
| Infotainment | |||||
| Android Auto support | $100 | $100 | $100 | $100 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | |
| CD player | $125 | ||||
| DVD-compatible player | $0 | ||||
| MP3-compatible player | $50 | ||||
| Surround sound | $250 | $250 | $250 | ||
| Traffic + travel information | $25 | ||||
| Traffic information | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Wireless charging station | $75 | ||||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | |||
| Auto-dimming headlights | $200 | $200 | |||
| Compass | $0 | ||||
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | ||||
| Interior ambient lighting | $150 | ||||
| Large energy flow and fuel economy display | $25 | $25 | |||
| LED headlights | $1000 | $1000 | |||
| Power-folding mirrors | $50 | $50 | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | ||||
| Door sill trim plates | $100 | $100 | $100 | ||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | ||||
| Leather seating surfaces | $900 | $900 | $900 | $900 | |
| Manual height adjuster, passenger seat | $50 | $50 | $50 | ||
| Manual recliner, second row seats | $75 | ||||
| Metal pedals | $75 | $75 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | ||||
| Power height adjuster, passenger seat | $100 | ||||
| Power lumbar adjuster, driver seat | $100 | ||||
| Power lumbar adjuster, passenger seat | $100 | ||||
| Power recliner, passenger seat | $100 | ||||
| Power tilt adjuster, passenger seat | $100 | ||||
| Synthetic leather seating surfaces | $0 | ||||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | ||
| Chrome-plated alloy wheels | $850 | ||||
| Electronic systems calibration selector | $200 | $200 | $200 | ||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | $0 | |||
| Sport suspension (upgrade) | $0 | $0 | |||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $4,675 | $4,375 | $6,200 | $11,875 | $6,275 |
| Value of Feature Adjustments | $300 | $0 | $1,825 | $7,500 | $1,900 |
| Value of Feature Adjustments | -278 | 0 | -1,702 | -6,970 | -1,773 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2017 | 2015 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.4 in | 104.7 in |
| Length | 191.1 in | 179.9 in |
| Width | 73.2 in | 72.6 in |
| Height | 57.7 in | 65.4 in |
| Curb Weight | 3,220 lb. | 3,436 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 58.1 in | 57.3 in |
| Row 1 Hip Room | 56.0 in | 54.2 in |
| Row 1 Legroom | 45.5 in | 42.6 in |
| Row 2 Headroom | 37.8 in | 38.9 in |
| Row 2 Shoulder Room | 56.4 in | 55.4 in |
| Row 2 Hip Room | 56.0 in | 48.8 in |
| Row 2 Legroom | 35.6 in | 37.2 in |
| Cargo Volume, Minimum | 15.9 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.9 | 73.4 ft3 |
Option Package Details
Kia Optima SX
| SX Base Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Steering-linked headlights | 150 | No |
| Door sill trim plates | 100 | No |
| LED headlights | 1000 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Proximity key | 250 | Yes |
| Perimeter approach lighting | 25 | No |
| Approach detection | 25 | No |
| Proximity trunk or liftgate opener | 125 | No |
| Total Requested | 1175 | 45% |
| Total Not Requested | 1425 | 55% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | Yes |
| Total Requested | 115 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
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