| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $28,150 Kia Optima SX | |||
| Difference: $1,820 | |||
Lowest Total Invoice: $26,251 Kia Optima SX | |||
| Difference: $1,686 | |||
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| Model Year | 2017 | 2017 | 2010 |
| Model | Optima | Optima | RAV4 |
| Trim | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $26,855 | $36,090 | $24,665 |
| Base Invoice | $25,023 | $33,481 | $23,061 |
| Universal garage door opener | 350 | ||
| Cargo net | 50 | 50 | |
| Rearview camera | 475 | ||
| Limited Extra Value Package | 870 | ||
| Navigation system | 1,240 | ||
| 3.5L V6 | 1,920 | ||
| Universal garage door opener | 291 | ||
| Cargo net | 42 | 42 | |
| Rearview camera | 380 | ||
| Limited Extra Value Package | 819 | ||
| Navigation system | 1,080 | ||
| 3.5L V6 | 1,797 | ||
| Options (change) | 400 | 50 | 4,505 |
| Options (change) | 333 | 42 | 4,076 |
| Destination | 895 | 895 | 800 |
| Total Price | $28,150 | $37,035 | $29,970 |
| Total Invoice | $26,251 | $34,418 | $27,937 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $345 | |||
| TrueDelta Adjusted Invoice Difference: $311 | |||
| Model Year | 2017 | 2017 | 2010 |
| Model | Optima | Optima | RAV4 |
| Trim | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 245hp I4 | 245hp I4 | 269hp V6 |
| Transmission | T6 | T6 | A5 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/31 MPG | 22/31 MPG | 19/27 MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | ?, 6 |
| Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 225/65-17 |
| Total Price | $28,150 | $37,035 | $29,970 |
| Adjustments for Features | 0 | -8,000 | -1,475 |
| Feature-Adjusted Total Price | $28,150 | $29,035 | $28,495 |
| Cost Above Minimum | $0 | $885 | $0 |
| Total Invoice | $26,251 | $34,418 | $27,937 |
| Adjustments for Features | 0 | -7,435 | -1,375 |
| Feature-Adjusted Total Invoice | $26,251 | $26,983 | $26,562 |
| Cost Above Minimum | $0 | $732 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2017 | 2017 | 2010 |
| Model | Optima | Optima | RAV4 |
| Trim | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| 5-speed automatic | $900 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| AC power outlet | $100 | ||
| Adaptive cruise control, all-speed | $850 | ||
| Cruise control | $150 | $150 | |
| Heated steering wheel | $100 | $100 | |
| Proximity key | $250 | $250 | |
| Proximity trunk or liftgate opener | $125 | ||
| Sunshades, second row | $125 | $125 | |
| Universal garage door opener | $100 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Around view cameras | $500 | ||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Blind spot warning system | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Forward collision warning | $200 | ||
| Full-size spare tire | $225 | ||
| Hill descent control | $250 | ||
| Knee airbag, driver | $75 | $75 | |
| Lane departure warning | $200 | ||
| Obstacle detection, rear | $250 | ||
| Rearview camera | $200 | $200 | |
| Temporary spare tire | $150 | $150 | |
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | $40 | |
| Roof rack | $300 | ||
| Climate Control | |||
| Rear air vents | $100 | $100 | |
| Rear wiper | $175 | ||
| Exterior | |||
| Black exterior trim (optional) | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Deep-tinted rear windows | $275 | ||
| External spare tire shell | $100 | ||
| Externally-mounted spare | $0 | ||
| Laminated front side windows | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | |
| Panoramic sunroof | $1200 | ||
| Rear bumper protector | $40 | ||
| Sunroof | $900 | ||
| Wheel-lip moldings | $75 | ||
| Infotainment | |||
| Android Auto support | $100 | $100 | |
| App support | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | |
| Bluetooth audio streaming | $25 | $25 | |
| CD player | $125 | ||
| HD radio | $50 | ||
| MP3-compatible player | $50 | ||
| Navigation system | $600 | $600 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | ||
| Traffic information | $25 | $25 | |
| USB port | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Voice control for nav and audio | $100 | ||
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Auto-dimming headlights | $200 | ||
| Compass | $0 | ||
| Fog lights | $125 | ||
| Interior ambient lighting | $150 | ||
| LED headlights | $1000 | ||
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | ||
| Trip computer | $150 | $150 | |
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | ||
| Floor mats | $75 | $75 | |
| Heated second row seats | $200 | ||
| Manual fore-aft adjuster, second row seats | $75 | ||
| Manual height adjuster, passenger seat | $50 | ||
| Manual recliner, second row seats | $75 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | $75 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | ||
| Chrome-plated alloy wheels | $850 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Machined alloy wheels | $350 | ||
| Performance steering system (optional) | $0 | $0 | |
| Sport suspension (upgrade) | $0 | $0 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $4,065 | $12,065 | $5,540 |
| Value of Feature Adjustments | $0 | $8,000 | $1,475 |
| Value of Feature Adjustments | 0 | -7,435 | -1,375 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2017 | 2010 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.4 in | 104.7 in |
| Length | 191.1 in | 181.1 in |
| Width | 73.2 in | 71.5 in |
| Height | 57.7 in | 66.3 in |
| Curb Weight | 3,494 lb. | 3,560 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 40.8 in |
| Row 1 Shoulder Room | 58.1 in | 57.1 in |
| Row 1 Hip Room | 56.0 in | 53.8 in |
| Row 1 Legroom | 45.5 in | 41.8 in |
| Row 2 Headroom | 37.8 in | 39.7 in |
| Row 2 Shoulder Room | 56.4 in | 55.3 in |
| Row 2 Hip Room | 56.0 in | 52.4 in |
| Row 2 Legroom | 35.6 in | 38.3 in |
| Row 3 Headroom | 0.0 in | 37.2 in |
| Row 3 Shoulder Room | 0.0 in | 52.6 in |
| Row 3 Hip Room | 0.0 in | 43.3 in |
| Row 3 Legroom | 0.0 in | 30.0 in |
| Cargo Volume, Minimum | 15.9 ft3 | 12.3 ft3 |
| Cargo Volume, Behind R2 | 15.9 | 37.2 ft3 |
| Cargo Volume, Maximum | 15.9 | 73.0 ft3 |
Option Package Details
Toyota RAV4 Limited
| Rearview camera | ||
| Feature | Value | Requested? |
| Rearview camera | 200 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Traffic information | 25 | Yes |
| Total Requested | 625 | 100% |
| Total Not Requested | 0 | 0% |
| Limited Extra Value Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| AC power outlet | 100 | No |
| Daytime running lights (optional) | 0 | No |
| JBL, 9 speakers (with subwoofer) | 350 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Total Requested | 2550 | 85% |
| Total Not Requested | 450 | 15% |
| 3.5L V6 DOHC-4v 269 hp@6200 246 lb-ft@4700 | ||
| Feature | Value | Requested? |
| 3.5L V6 DOHC-4v 269 hp@6200 246 lb-ft@4700 | 1000 | Yes |
| 5-speed automatic | 0 | Yes |
| Hill start assist | 75 | No |
| Hill descent control | 250 | No |
| Total Requested | 1000 | 75% |
| Total Not Requested | 325 | 25% |
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