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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $2,740

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $2,730

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092010
ModelOptimaRAV4
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $20,690 $24,665
Base Invoice $19,255 $23,061
Premium Package 1,300  
Convenience Package 970  
Navigation system 1,200 1,240
Limited Extra Value Package   870
Premium Package 1,160  
Convenience Package 865  
Navigation system 1,075 1,080
Limited Extra Value Package   819
Options (change) 3,470 2,110
Options (change) 3,100 1,899
Destination 675 800
Total Price $24,835 $27,575
Total Invoice $23,030 $25,760

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,860
TrueDelta Adjusted Invoice Difference: $1,908
Model Year20092010
ModelOptimaRAV4
TrimEXLimited
Body4dr Sedan4dr SUV
Engine175hp I4179hp I4
TransmissionT5A4
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6
Tire (rear if not all the same)215/50-17225/65-17
Total Price$24,835$27,575
Adjustments for Features0-880
Feature-Adjusted Total Price$24,835$26,695
Total Invoice$23,030$25,760
Adjustments for Features0-822
Feature-Adjusted Total Invoice$23,030$24,938

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year20092010
ModelOptimaRAV4
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
4-speed automatic $800
FWD$0$0
Accessories 
AC power outlet $100
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Full-size spare tire $225
Rollover sensor $50
Temporary spare tire$150 
Cargo Management 
Cargo cover $75
Cargo net $40
Roof rack $300
Climate Control 
Dual-zone climate control $125
Rear wiper $175
Exterior 
Bodyside moldings$75 
Deep-tinted rear windows $275
External spare tire shell $100
Externally-mounted spare $0
Rear bumper protector $40
Rear spoiler $200
Wheel-lip moldings $75
Infotainment 
Bluetooth cell phone link $100
Traffic information $25
USB port$25 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 
Compass$0 
Trip computer$150 
Seats and Interior Trim 
Door sill trim plates$100 
Floor mats$75 
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power fore-aft adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat$100 
Total Value of Features$2,325$3,205
Value of Feature Adjustments$0$880
Value of Feature Adjustments0-822

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See a complete comparison of Kia Optima vs. Toyota RAV4 features.

Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20092010
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase107.1 in104.7 in
Length189.0 in181.1 in
Width71.1 in71.5 in
Height58.3 in66.3 in
Curb Weight3,158 lb.3,361 lb.
Fuel Capacity16.4 gal.15.9 gal.
Row 1 Headroom39.8 in40.8 in
Row 1 Shoulder Room57.1 in57.1 in
Row 1 Hip Room54.5 in53.8 in
Row 1 Legroom43.7 in41.8 in
Row 2 Headroom38.0 in39.7 in
Row 2 Shoulder Room56.3 in55.3 in
Row 2 Hip Room54.7 in52.4 in
Row 2 Legroom37.8 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum		15.0 ft312.3 ft3
Cargo Volume,
Behind R2		15.037.2 ft3
Cargo Volume,
Maximum		15.073.0 ft3

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See a complete comparison of Kia Optima vs. Toyota RAV4 specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20019%
Total Not Requested85081%

Option Package Details
Toyota RAV4 Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25No
Total Requested60096%
Total Not Requested254%
Limited Extra Value Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
Bluetooth cell phone link100No
AC power outlet100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested235078%
Total Not Requested65022%

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