| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $24,835 Kia Optima EX | ||||
| Difference: $6,640 | ||||
Lowest Total Invoice: $23,030 Kia Optima EX | ||||
| Difference: $6,398 | ||||
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| Model Year | 2009 | 2009 | 2016 | 2016 |
| Model | Optima | Optima | RAV4 | RAV4 |
| Trim | EX | SX | SE | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
| Base Price | $20,690 | $21,140 | $29,265 | $31,510 |
| Base Invoice | $19,255 | $19,665 | $27,363 | $29,461 |
| Premium Package | 1,300 | 1,300 | ||
| Convenience Package | 970 | 800 | ||
| Navigation system | 1,200 | 1,200 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | |||
| Door sill trim plates | 199 | |||
| Floor mats | 225 | |||
| Premium Package | 1,160 | 1,160 | ||
| Convenience Package | 865 | 715 | ||
| Navigation system | 1,075 | 1,075 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | |||
| Door sill trim plates | 179 | |||
| Floor mats | 140 | |||
| Options (change) | 3,470 | 3,300 | 1,310 | 424 |
| Options (change) | 3,100 | 2,950 | 1,165 | 319 |
| Destination | 675 | 675 | 900 | 900 |
| Total Price | $24,835 | $25,115 | $31,475 | $32,834 |
| Total Invoice | $23,030 | $23,290 | $29,428 | $30,680 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
| TrueDelta Adjusted Price Difference: $2,584 | ||||
| TrueDelta Adjusted Invoice Difference: $2,588 | ||||
| Model Year | 2009 | 2009 | 2016 | 2016 |
| Model | Optima | Optima | RAV4 | RAV4 |
| Trim | EX | SX | SE | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
| Engine | 175hp I4 | 175hp I4 | 176hp I4 | 176hp I4 |
| Transmission | T5 | T5 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/32 MPG | 22/32 MPG | 24/31 MPG | 24/31 MPG |
| Audio (watts, speakers) | 360, 7 | 360, 7 | 576, 11 | ?, 6 |
| Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 235/55-18 | 235/55-18 |
| Total Price | $24,835 | $25,115 | $31,475 | $32,834 |
| Adjustments for Features | -300 | 0 | -3,200 | -5,715 |
| Feature-Adjusted Total Price | $24,535 | $25,115 | $28,275 | $27,119 |
| Cost Above Minimum | $0 | $580 | $1,156 | $0 |
| Total Invoice | $23,030 | $23,290 | $29,428 | $30,680 |
| Adjustments for Features | -278 | 0 | -2,992 | -5,340 |
| Feature-Adjusted Total Invoice | $22,752 | $23,290 | $26,436 | $25,340 |
| Cost Above Minimum | $0 | $538 | $1,096 | $0 |
Features Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2009 | 2009 | 2016 | 2016 |
| Model | Optima | Optima | RAV4 | RAV4 |
| Trim | EX | SX | SE | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | ||||
| 5-speed manually-shiftable automatic | $1000 | $1000 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | ||
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Adaptive cruise control | $600 | |||
| Cruise control | $150 | $150 | $150 | |
| Power liftgate | $350 | $350 | ||
| Power-adjustable pedals | $125 | |||
| Proximity key | $250 | $250 | ||
| Sunshade, rear | $125 | $125 | ||
| Universal garage door opener | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
| Automatic braking, high-speed or partial | $200 | |||
| Automatic braking, low-speed | $200 | |||
| Blind spot warning system | $200 | $200 | ||
| Cross-traffic warning, rear | $100 | $100 | ||
| Forward collision warning | $200 | |||
| Knee airbag, driver | $75 | $75 | ||
| Lane departure prevention, steering-based | $200 | |||
| Lane departure warning | $200 | |||
| Obstacle detection, front | $150 | |||
| Obstacle detection, rear | $250 | |||
| Pedestrian detection | $50 | |||
| Radar- or camera-based collision preparation system | $0 | |||
| Rearview camera | $200 | $200 | ||
| Rollover sensor | $50 | $50 | ||
| Seat cushion airbag, passenger | $75 | $75 | ||
| Trailer sway control | $25 | |||
| Cargo Management | ||||
| Cargo cover | $75 | $75 | ||
| Cargo mat | $40 | |||
| Roof rails | $250 | $250 | ||
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | ||
| Rear wiper | $175 | $175 | ||
| Exterior | ||||
| Bodyside cladding (gray/black) | $250 | $250 | ||
| Bodyside moldings | $75 | $75 | ||
| Deep-tinted rear windows | $275 | $275 | ||
| Rear spoiler | $200 | $200 | ||
| Wheel-lip moldings | $75 | $75 | ||
| Infotainment | ||||
| App support | $0 | $0 | ||
| Bluetooth audio streaming | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | ||
| DVD-compatible player | $0 | $0 | ||
| HD radio | $50 | $50 | ||
| Siri Eyes Free support | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | ||
| Surround sound | $250 | |||
| Traffic + travel information | $25 | $25 | ||
| Voice control for nav and audio | $100 | $100 | ||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming headlights | $200 | |||
| Auto-dimming rearview mirror | $150 | $150 | $150 | |
| LED headlights, single projector or low beam only | $750 | $750 | ||
| Seats and Interior Trim | ||||
| Aluminum trim | $100 | |||
| Leather seating surfaces | $900 | |||
| Manual lumbar adjuster, driver seat | $50 | $50 | ||
| Manual recliner, second row seats | $75 | $75 | ||
| Memory system, driver seat | $200 | |||
| Metal pedals | $75 | |||
| Partial leather seating sufaces | $450 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | ||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | $350 | |
| Chrome-coated alloy wheels | $600 | |||
| Electronic systems calibration selector | $200 | $200 | ||
| Sport suspension (upgrade) | $0 | $0 | ||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $3,225 | $2,925 | $6,125 | $8,640 |
| Value of Feature Adjustments | $300 | $0 | $3,200 | $5,715 |
| Value of Feature Adjustments | -278 | 0 | -2,992 | -5,340 |
Specifications Comparison: Kia Optima vs. Toyota RAV4
| Model Year | 2009 | 2016 |
| Model | Optima | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 107.1 in | 104.7 in |
| Length | 189.0 in | 183.5 in |
| Width | 71.1 in | 72.6 in |
| Height | 58.3 in | 65.9 in |
| Curb Weight | 3,197 lb. | 3,455 lb. |
| Fuel Capacity | 16.4 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 57.1 in | 57.3 in |
| Row 1 Hip Room | 54.5 in | 54.3 in |
| Row 1 Legroom | 43.7 in | 42.6 in |
| Row 2 Headroom | 38.0 in | 38.9 in |
| Row 2 Shoulder Room | 56.3 in | 55.4 in |
| Row 2 Hip Room | 54.7 in | 48.9 in |
| Row 2 Legroom | 37.8 in | 37.2 in |
| Cargo Volume, Minimum | 15.0 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 15.0 | 73.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Power-adjustable pedals | 125 | No |
| Total Requested | 200 | 19% |
| Total Not Requested | 850 | 81% |
Option Package Details
Kia Optima SX
| Convenience Package | ||
| Feature | Value | Requested? |
| Automatic climate control, front | 200 | Yes |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Total Requested | 400 | 55% |
| Total Not Requested | 325 | 45% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
Option Package Details
Toyota RAV4 SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | No |
| App support | 0 | No |
| Total Requested | 550 | 45% |
| Total Not Requested | 675 | 55% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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