Kia Optima Kia Optima 2014 Toyota RAV4 Toyota RAV4 2016

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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $34,858

Toyota RAV4 Hybrid Limited   
Difference: $267

Lowest Total Invoice: $32,624

Kia Optima Hybrid EX   
Difference: $143

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142016
ModelOptimaRAV4
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Base Price $31,995 $33,610
Base Invoice $29,670 $31,593
Technology Package 700  
Panoramic sunroof 1,500  
Cargo net 50 49
Cargo tray 80 100
Door sill trim plates   199
Technology Package 650  
Panoramic sunroof 1,395  
Cargo net 42 35
Cargo tray 67 60
Door sill trim plates   179
Options (change) 2,330 348
Options (change) 2,154 274
Destination 800 900
Total Price $35,125 $34,858
Total Invoice $32,624 $32,767

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited
TrueDelta Adjusted Price Difference: $3,117
TrueDelta Adjusted Invoice Difference: $2,536
Model Year20142016
ModelOptimaRAV4
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Engine159hp I4 H150hp I4 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)36/40 MPG34/31 MPG
Audio (watts, speakers)550, 12?, 6
Tire (rear if not all the same)215/55-17235/55-18
Total Price$35,125$34,858
Adjustments for Features0-2,850
Feature-Adjusted Total Price$35,125$32,008
Total Invoice$32,624$32,767
Adjustments for Features0-2,679
Feature-Adjusted Total Invoice$32,624$30,088

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year20142016
ModelOptimaRAV4
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Adaptive cruise control $600
Cruise control$150 
Heated steering wheel$100 
Power liftgate $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, front $150
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rollover sensor $50
Seat cushion airbag, passenger $75
Temporary spare tire $150
Trailer sway control $25
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Rear seat pass-through$100 
Roof rails $250
Climate Control 
Ionizing air filtration$50 
Rear air vents$100 
Rear wiper $175
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit$0 
Bodyside cladding (gray/black) $250
Deep-tinted rear windows $275
Laminated front side windows$200 
Panoramic sunroof$1200 
Sunroof $900
Wheel-lip moldings $75
Infotainment 
DVD-compatible player $0
Siri Eyes Free support $0
Surround sound$250 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Detailed driving style feedback$100 
Interior ambient lighting$150 
LED headlights, single projector or low beam only $750
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates $100
Folding second row seats $300
Heated second row seats$200 
Illuminated door sill trim plates$200 
Leather seating surfaces$900 
Manual recliner, second row seats $75
Power fore-aft adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-coated alloy wheels $600
Electronic systems calibration selector $200
Total Value of Features$6,625$9,475
Value of Feature Adjustments$0$2,850
Value of Feature Adjustments0-2,679

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Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20142016
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase110.0 in104.7 in
Length190.7 in183.5 in
Width72.1 in72.6 in
Height57.9 in65.9 in
Curb Weight3,510 lb.3,925 lb.
Fuel Capacity18.5 gal.15.9 gal.
Row 1 Headroom40.0 in39.8 in
Row 1 Shoulder Room57.3 in57.3 in
Row 1 Hip Room54.7 in54.3 in
Row 1 Legroom45.5 in42.6 in
Row 2 Headroom37.6 in38.9 in
Row 2 Shoulder Room55.7 in55.4 in
Row 2 Hip Room54.5 in48.9 in
Row 2 Legroom34.7 in37.2 in
Cargo Volume,
Minimum
15.4 ft338.4 ft3
Cargo Volume,
Maximum
15.473.4 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested550100%
Total Not Requested00%

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