Kia Optima Kia Optima 2014 Toyota RAV4 Toyota RAV4 2012

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Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $29,710

Toyota RAV4 Limited   
Difference: $4,240

Lowest Total Invoice: $27,831

Toyota RAV4 Limited   
Difference: $3,962

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142012
ModelOptimaOptimaRAV4
TrimSX TurboSX Limited TurboLimited
Body4dr Sedan4dr Sedan4dr SUV
Base Price $27,500 $35,300 $25,330
Base Invoice $25,763 $32,963 $23,684
Premium Package 3,300    
Technology Package 2,300    
Cargo net 50 50  
Rearview camera     475
Premium Plus Value Package     1,175
3.5L V6     1,920
Premium Package 3,059    
Technology Package 2,129    
Cargo net 42 42  
Rearview camera     424
Premium Plus Value Package     1,119
3.5L V6     1,794
Options (change) 5,650 50 3,570
Options (change) 5,230 42 3,337
Destination 800 800 810
Total Price $33,950 $36,150 $29,710
Total Invoice $31,793 $33,805 $27,831

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $1,980
TrueDelta Adjusted Invoice Difference: $1,846
Model Year201420142012
ModelOptimaOptimaRAV4
TrimSX TurboSX Limited TurboLimited
Body4dr Sedan4dr Sedan4dr SUV
Engine274hp I4274hp I4269hp V6
TransmissionT6T6A5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)20/31 MPG20/31 MPG19/27 MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)225/45-18225/45-18225/65-17
Total Price$33,950$36,150$29,710
Adjustments for Features-2,260-3,6100
Feature-Adjusted Total Price$31,690$32,540$29,710
Cost Above Minimum$0$850$0
Total Invoice$31,793$33,805$27,831
Adjustments for Features-2,116-3,3760
Feature-Adjusted Total Invoice$29,677$30,429$27,831
Cost Above Minimum$0$752$0

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Features Comparison: Kia Optima vs. Toyota RAV4

Model Year201420142012
ModelOptimaOptimaRAV4
TrimSX TurboSX Limited TurboLimited
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed automatic  $900
FWD$0$0$0
Accessories 
AC power outlet  $100
Heated steering wheel $100 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats$0$0 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Full-size spare tire  $225
Hill descent control  $250
Obstacle detection, rear$250$250 
Rollover sensor  $50
Vehicle health reports$0$0 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo cover  $75
Roof rack  $300
Climate Control 
Ionizing air filtration$50$50 
Rear air vents$100$100 
Rear wiper  $175
Exterior 
Body kit$0$0 
Bright-finished exhaust tip(s)$25$25 
Deep-tinted rear windows  $275
External spare tire shell  $100
Externally-mounted spare  $0
Laminated front side windows$200$200 
Painted brake calipers (optional) $0 
Panoramic sunroof$1200$1200 
Rear bumper protector  $40
Rear spoiler $200$200
Sunroof  $900
Wheel-lip moldings  $75
Infotainment 
Surround sound$250$250 
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Compass$0$0 
Interior ambient lighting$150$150 
Power-folding mirrors$50$50 
Speaker lights$100$100 
Trip computer$150$150 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Heated second row seats$200$200 
Illuminated door sill trim plates$200$200 
Leather door panel trim $250 
Leather-wrapped steering wheel$150 $150
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Memory system, driver seat$200$200 
Metal pedals$75$75 
Power fore-aft adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Wood trim $300 
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-plated alloy wheels $850 
Electronic systems calibration selector$200$200 
Sport suspension (upgrade)$0$0 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$6,600$7,950$4,340
Value of Feature Adjustments$2,260$3,610$0
Value of Feature Adjustments-2,116-3,3760

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Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20142012
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase110.0 in104.7 in
Length190.7 in181.1 in
Width72.1 in71.5 in
Height57.9 in66.3 in
Curb Weight3,468 lb.3,560 lb.
Fuel Capacity18.5 gal.15.9 gal.
Row 1 Headroom40.0 in40.8 in
Row 1 Shoulder Room57.3 in57.1 in
Row 1 Hip Room54.7 in53.8 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.6 in39.7 in
Row 2 Shoulder Room55.7 in55.3 in
Row 2 Hip Room54.5 in52.4 in
Row 2 Legroom34.7 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
15.4 ft312.3 ft3
Cargo Volume,
Behind R2
15.437.2 ft3
Cargo Volume,
Maximum
15.473.0 ft3

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Option Package Details
Kia Optima SX Turbo

Premium Package
FeatureValueRequested?
Panoramic sunroof1200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Rearview camera200Yes
Surround sound250No
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Heated second row seats200No
Infinity, 8 speakers (with subwoofer)350No
SMS text-to-speech reader25Yes
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25Yes
App support0Yes
Voice control for external devices0No
Total Requested50015%
Total Not Requested277585%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250No
Voice control for nav and audio100Yes
Traffic information25Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested72557%
Total Not Requested55043%

Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Premium Plus Value Package
FeatureValueRequested?
Sunroof900Yes
Daytime running lights (optional)0No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Total Requested245096%
Total Not Requested1004%
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
FeatureValueRequested?
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
1000Yes
5-speed automatic0Yes
Hill start assist75No
Hill descent control250No
Total Requested100075%
Total Not Requested32525%

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