Kia Optima Kia Optima 2017 Toyota RAV4 Toyota RAV4 2012

We are 103,000+ car owners sharing real-world car information.

Join Us

Kia Optima vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $30,438

Toyota RAV4 Limited   
Difference: $872

Lowest Total Invoice: $28,337

Toyota RAV4 Limited   
Difference: $818

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172012
ModelOptimaOptimaRAV4
TrimSXSX LimitedLimited
Body4dr Sedan4dr Sedan4dr SUV
Base Price $26,855 $36,090 $25,330
Base Invoice $25,023 $33,481 $23,684
SX Base Package 3,085    
Remote start 425 425 529
Cargo net 50 50  
Floor mats     199
Rearview camera     475
Premium Plus Value Package     1,175
3.5L V6     1,920
SX Base Package 2,842    
Remote start 353 353 380
Cargo net 42 42  
Floor mats     126
Rearview camera     424
Premium Plus Value Package     1,119
3.5L V6     1,794
Options (change) 3,560 475 4,298
Options (change) 3,237 395 3,843
Destination 895 895 810
Total Price $31,310 $37,460 $30,438
Total Invoice $29,155 $34,771 $28,337

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $362
TrueDelta Adjusted Invoice Difference: $343
Model Year201720172012
ModelOptimaOptimaRAV4
TrimSXSX LimitedLimited
Body4dr Sedan4dr Sedan4dr SUV
Engine245hp I4245hp I4269hp V6
TransmissionT6T6A5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/31 MPG22/31 MPG19/27 MPG
Audio (watts, speakers)?, 6630, 10?, 6
Tire (rear if not all the same)235/45-18235/45-18225/65-17
Total Price$31,310$37,460$30,438
Adjustments for Features-510-6,1850
Feature-Adjusted Total Price$30,800$31,275$30,438
Cost Above Minimum$0$475$0
Total Invoice$29,155$34,771$28,337
Adjustments for Features-475-5,7410
Feature-Adjusted Total Invoice$28,680$29,030$28,337
Cost Above Minimum$0$350$0

Return to top

Features Comparison: Kia Optima vs. Toyota RAV4

Model Year201720172012
ModelOptimaOptimaRAV4
TrimSXSX LimitedLimited
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed automatic  $900
FWD$0$0$0
Accessories 
AC power outlet  $100
Adaptive cruise control, all-speed $850 
Cruise control$150 $150
Heated steering wheel$100$100 
Proximity trunk or liftgate opener$125$125 
Sunshades, second row$125$125 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats$0$0 
Around view cameras $500 
Automatic braking, high-speed or partial $200 
Automatic braking, low-speed $200 
Blind spot warning system $200 
Cross-traffic warning, rear $100 
Forward collision warning $200 
Full-size spare tire  $225
Hill descent control  $250
Knee airbag, driver$75$75 
Lane departure warning $200 
Obstacle detection, rear $250 
Rearview camera$200 $200
Temporary spare tire$150$150 
Vehicle health reports$0$0 
Cargo Management 
Cargo cover  $75
Roof rack  $300
Climate Control 
Rear air vents$100$100 
Rear wiper  $175
Exterior 
Bright-finished exhaust tip(s)$25$25 
Deep-tinted rear windows  $275
External spare tire shell  $100
Externally-mounted spare  $0
Laminated front side windows$200$200 
Painted brake calipers (optional)$0$0 
Panoramic sunroof $1200 
Rear bumper protector  $40
Sunroof  $900
Wheel-lip moldings  $75
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
MP3-compatible player  $50
Surround sound $250 
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wireless charging station $75 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Auto-dimming headlights $200 
Fog lights  $125
Interior ambient lighting $150 
LED headlights$1000$1000 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Trip computer$150$150 
Seats and Interior Trim 
Cooled or ventilated front seats $300 
Door sill trim plates$100$100 
Heated second row seats $200 
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, passenger seat$50  
Manual recliner, second row seats  $75
Memory system, driver seat$200$200 
Metal pedals$75$75 
Power 4-way lumbar adjuster, driver seat$150$150 
Power fore-aft adjuster, passenger seat $100 
Power height adjuster, passenger seat $100 
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat $100 
Power recliner, passenger seat $100 
Power tilt adjuster, passenger seat $100 
Suspension, Wheels, and Tires 
Alloy wheels  $350
Chrome-plated alloy wheels $850 
Electronic systems calibration selector$200$200 
Machined alloy wheels$350  
Performance steering system (optional)$0$0 
Sport suspension (upgrade)$0$0 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$5,200$10,875$4,690
Value of Feature Adjustments$510$6,185$0
Value of Feature Adjustments-475-5,7410

Return to top

Specifications Comparison: Kia Optima vs. Toyota RAV4

Model Year20172012
ModelOptimaRAV4
Body4dr Sedan4dr SUV
Wheelbase110.4 in104.7 in
Length191.1 in181.1 in
Width73.2 in71.5 in
Height57.7 in66.3 in
Curb Weight3,494 lb.3,560 lb.
Fuel Capacity18.5 gal.15.9 gal.
Row 1 Headroom39.8 in40.8 in
Row 1 Shoulder Room58.1 in57.1 in
Row 1 Hip Room56.0 in53.8 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.8 in39.7 in
Row 2 Shoulder Room56.4 in55.3 in
Row 2 Hip Room56.0 in52.4 in
Row 2 Legroom35.6 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
15.9 ft312.3 ft3
Cargo Volume,
Behind R2
15.937.2 ft3
Cargo Volume,
Maximum
15.973.0 ft3

Return to top

Option Package Details
Kia Optima SX

SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
Door sill trim plates100No
LED headlights1000No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested117545%
Total Not Requested142555%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Premium Plus Value Package
FeatureValueRequested?
Sunroof900Yes
Daytime running lights (optional)0No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Total Requested245096%
Total Not Requested1004%
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
FeatureValueRequested?
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
1000Yes
5-speed automatic0Yes
Hill start assist75No
Hill descent control250No
Total Requested100075%
Total Not Requested32525%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Sedans and Wagons.
See TrueDelta's information for all Kia models.