| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $27,040 Toyota Prius IV | |||
| Difference: $5,195 | |||
Lowest Total Invoice: $25,040 Toyota Prius IV | |||
| Difference: $4,898 | |||
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| Model Year | 2017 | 2010 | 2010 |
| Model | Optima | Prius | Prius |
| Trim | Hybrid EX | IV | V |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Base Price | $30,990 | $23,800 | $28,070 |
| Base Invoice | $28,752 | $22,156 | $26,129 |
| Universal garage door opener | 350 | ||
| Navigation Package | 2,480 | 2,480 | |
| Universal garage door opener | 291 | ||
| Navigation Package | 2,124 | 2,124 | |
| Options (change) | 350 | 2,480 | 2,480 |
| Options (change) | 291 | 2,124 | 2,124 |
| Destination | 895 | 760 | 760 |
| Total Price | $32,235 | $27,040 | $31,310 |
| Total Invoice | $29,938 | $25,040 | $29,013 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius IV | |||
| TrueDelta Adjusted Price Difference: $4,035 | |||
| TrueDelta Adjusted Invoice Difference: $3,821 | |||
| Model Year | 2017 | 2010 | 2010 |
| Model | Optima | Prius | Prius |
| Trim | Hybrid EX | IV | V |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Engine | 154hp I4 H | 98hp I4 H | 98hp I4 H |
| Transmission | T6 | CVT | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 39/46 MPG | 51/48 MPG | 51/48 MPG |
| Audio (watts, speakers) | 630, 10 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 215/55-17 | 195/65-15 | 215/45-17 |
| Total Price | $32,235 | $27,040 | $31,310 |
| Adjustments for Features | -1,160 | 0 | -1,175 |
| Feature-Adjusted Total Price | $31,075 | $27,040 | $30,135 |
| Cost Above Minimum | $0 | $0 | $3,095 |
| Total Invoice | $29,938 | $25,040 | $29,013 |
| Adjustments for Features | -1,077 | 0 | -1,089 |
| Feature-Adjusted Total Invoice | $28,861 | $25,040 | $27,924 |
| Cost Above Minimum | $0 | $0 | $2,884 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2017 | 2010 | 2010 |
| Model | Optima | Prius | Prius |
| Trim | Hybrid EX | IV | V |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| CVT | $1000 | $1000 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Heated steering wheel | $100 | ||
| Proximity trunk or liftgate opener | $125 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Rollover sensor | $50 | ||
| Temporary spare tire | $150 | $150 | |
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Ionizing air filtration | $50 | $50 | |
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Water-repellent front-door glass | $15 | $15 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Active grille shutters | $0 | ||
| Body kit | $0 | ||
| Laminated front side windows | $200 | ||
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| App support | $0 | ||
| Apple CarPlay support | $100 | ||
| CD changer, in-dash | $325 | $325 | |
| HD radio | $50 | ||
| MP3-compatible player | $50 | $50 | |
| SMS text-to-speech reader | $25 | ||
| Surround sound | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | |
| USB port | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | ||
| Automatic-off headlights | $25 | $25 | |
| Compass | $0 | ||
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | $0 | |
| Fog lights | $125 | ||
| Headlight washers | $50 | ||
| LED headlights | $1000 | ||
| Power-folding mirrors | $50 | ||
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Floor mats | $75 | ||
| Manual height adjuster, driver seat | $50 | $50 | |
| Manual height adjuster, passenger seat | $50 | ||
| Memory system, driver seat | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, driver seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | $200 | |
| Total Value of Features | $3,775 | $2,615 | $3,790 |
| Value of Feature Adjustments | $1,160 | $0 | $1,175 |
| Value of Feature Adjustments | -1,077 | 0 | -1,089 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2017 | 2010 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.4 in | 106.3 in |
| Length | 191.1 in | 175.6 in |
| Width | 73.2 in | 68.7 in |
| Height | 57.7 in | 58.7 in |
| Curb Weight | 3,486 lb. | 3,042 lb. |
| Fuel Capacity | 18.5 gal. | 11.9 gal. |
| Row 1 Headroom | 39.8 in | 38.6 in |
| Row 1 Shoulder Room | 58.1 in | 54.9 in |
| Row 1 Hip Room | 56.0 in | 52.7 in |
| Row 1 Legroom | 45.5 in | 42.5 in |
| Row 2 Headroom | 37.8 in | 37.6 in |
| Row 2 Shoulder Room | 56.4 in | 53.1 in |
| Row 2 Hip Room | 56.0 in | 51.2 in |
| Row 2 Legroom | 35.6 in | 36.0 in |
| Cargo Volume, Minimum | 15.9 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 15.9 | 39.6 ft3 |
Option Package Details
Toyota Prius IV
| Navigation Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 950 | 83% |
| Total Not Requested | 200 | 17% |
Option Package Details
Toyota Prius V
| Navigation Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 950 | 83% |
| Total Not Requested | 200 | 17% |
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