Kia Niro Kia Niro 2017 Toyota Prius Toyota Prius 2010

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Kia Niro vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota Prius Invoice Comparison

Lowest Total Price: $32,445

Kia Niro Touring   
Difference: $1,565

Lowest Total Invoice: $30,740

Kia Niro Touring   
Difference: $526

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172010
ModelNiroPrius
TrimTouringV
Body4dr SUV4dr Hatch
Base Price $29,650 $28,070
Base Invoice $28,098 $26,129
Advanced Technology Package 1,900 5,180
Advanced Technology Package 1,747 4,377
Options (change) 1,900 5,180
Options (change) 1,747 4,377
Destination 895 760
Total Price $32,445 $34,010
Total Invoice $30,740 $31,266

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Niro vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $5,200
TrueDelta Adjusted Invoice Difference: $3,970
Model Year20172010
ModelNiroPrius
TrimTouringV
Body4dr SUV4dr Hatch
Engine104hp I4 H98hp I4 H
TransmissionS6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)51/46 MPG51/48 MPG
Audio (watts, speakers)315, 8?, 8
Tire (rear if not all the same)225/45-18215/45-17
Total Price$32,445$34,010
Adjustments for Features-3,6350
Feature-Adjusted Total Price$28,810$34,010
Total Invoice$30,740$31,266
Adjustments for Features-3,4440
Feature-Adjusted Total Invoice$27,296$31,266

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Features Comparison: Kia Niro vs. Toyota Prius

Model Year20172010
ModelNiroPrius
TrimTouringV
Body4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed automated manual$1100 
CVT $1000
FWD$0$0
Accessories 
AC power outlet$100 
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Semi-automated parking system $500
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Lane departure prevention $150
Obstacle detection, front$150 
Obstacle detection, rear$250 
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Roof rails$250 
Climate Control 
Dual-zone climate control$125 
Interior air filter $0
Rear air vents$100 
Water-repellent front-door glass $15
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Bodyside moldings$75 
Deep-tinted rear windows$275 
Sunroof$900 
Wheel-lip moldings$75 
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
CD changer, in-dash $325
HD radio$50 
MP3-compatible player $50
SMS text-to-speech reader$25 
Surround sound$250 
Telematics service, such as OnStar $200
USB port$25 
Voice control for external devices$0 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming rearview mirror $150
Automatic headlights$125 
Automatic-off headlights $25
Detailed driving style feedback$100 
Digital instruments $0
Headlight washers $50
Interior ambient lighting$150 
LED headlights $1000
Power-folding mirrors$50 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Manual height adjuster, driver seat $50
Manual height adjuster, passenger seat$50 
Memory system, driver seat$200 
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Total Value of Features$7,400$3,765
Value of Feature Adjustments$3,635$0
Value of Feature Adjustments-3,4440

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Specifications Comparison: Kia Niro vs. Toyota Prius

Model Year20172010
ModelNiroPrius
Body4dr SUV4dr Hatch
Wheelbase106.3 in106.3 in
Length171.5 in175.6 in
Width71.1 in68.7 in
Height60.4 in58.7 in
Curb Weight3,106 lb.3,042 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom40.1 in38.6 in
Row 1 Shoulder Room56.0 in54.9 in
Row 1 Hip Room53.7 in52.7 in
Row 1 Legroom41.7 in42.5 in
Row 2 Headroom39.1 in37.6 in
Row 2 Shoulder Room55.2 in53.1 in
Row 2 Hip Room48.3 in51.2 in
Row 2 Legroom37.4 in36.0 in
Cargo Volume,
Minimum
19.4 ft321.6 ft3
Cargo Volume,
Maximum
54.5 ft339.6 ft3

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Option Package Details
Kia Niro Touring

Advanced Technology Package
FeatureValueRequested?
Xenon HID headlights500Yes
AC power outlet100No
Wireless charging station75No
Adaptive cruise control450Yes
Lane departure warning system200Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Total Requested115060%
Total Not Requested77540%

Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested160065%
Total Not Requested85035%

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