Kia Niro Kia Niro 2018 Toyota Prius Toyota Prius 2018

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Kia Niro vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota Prius Invoice Comparison

Lowest Total Price: $32,670

Kia Niro EX   
Difference: $122

Lowest Total Invoice: $30,330

Toyota Prius Four   
Difference: $598

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelNiroNiroPrius
TrimEXTouringFour
Body4dr SUV4dr SUV4dr Hatch
Base Price $26,150 $32,000 $29,685
Base Invoice $24,843 $30,370 $27,634
Premium Package 5,300    
Cargo net 50 50 49
Floor mats 135 135 225
Cargo mat 95 95  
Advanced Technology Package     1,350
Bodyside moldings     289
Illuminated door sill trim plates     299
Premium Package 4,917    
Cargo net 42 42 35
Floor mats 108 108 140
Cargo mat 78 78  
Advanced Technology Package     1,202
Bodyside moldings     199
Illuminated door sill trim plates     225
Options (change) 5,580 280 2,212
Options (change) 5,145 228 1,801
Destination 940 940 895
Total Price $32,670 $33,220 $32,792
Total Invoice $30,928 $31,538 $30,330

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Niro vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Niro EX
TrueDelta Adjusted Price Difference: $2,447
TrueDelta Adjusted Invoice Difference: $1,603
Model Year201820182018
ModelNiroNiroPrius
TrimEXTouringFour
Body4dr SUV4dr SUV4dr Hatch
Engine104hp I4 H104hp I4 H95hp I4 H
TransmissionS6S6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/46 MPG51/46 MPG54/50 MPG
Audio (watts, speakers)315, 8315, 8?, 6
Tire (rear if not all the same)205/60-16225/45-18195/65-15
Total Price$32,670$33,220$32,792
Adjustments for Features-2,325-2,6750
Feature-Adjusted Total Price$30,345$30,545$32,792
Cost Above Minimum$0$200$0
Total Invoice$30,928$31,538$30,330
Adjustments for Features-2,201-2,5400
Feature-Adjusted Total Invoice$28,727$28,998$30,330
Cost Above Minimum$0$271$0

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Features Comparison: Kia Niro vs. Toyota Prius

Model Year201820182018
ModelNiroNiroPrius
TrimEXTouringFour
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed automated manual$1100$1100 
CVT  $1000
FWD$0$0$0
Accessories 
AC power outlet$100$100 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Heated steering wheel$100$100 
Proximity trunk or liftgate opener$125$125 
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Radar- or camera-based collision preparation system  $100
Rollover sensor$50$50 
Seat cushion airbag, passenger  $75
Vehicle health reports$0$0 
Cargo Management 
Console with shifter$150$150 
Console without shifter  $150
Roof rails$250$250 
Climate Control and Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
Dual-zone climate control$125$125 
DVD-compatible player  $0
Interior air filter  $0
Ionizing air filtration$50$50 
MP3-compatible player  $50
Rain-sensing wipers  $175
Rear air vents$100$100 
Rear seat USB outlets (optional)$0$0 
Siri Eyes Free support  $0
Surround sound$250$250 
Traffic + travel information  $25
Traffic information$25$25 
Variable intermittent wipers$75$75 
Voice control for external devices$0$0 
Exterior 
Deep-tinted rear windows$275$275 
Rear spoiler$200$200 
Wheel-lip moldings$75$75 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Auto-dimming headlights  $200
Digital instruments  $0
Fog lights$125$125 
Head-up display (HUD)  $350
Interior ambient lighting$150$150 
LED headlights, single projector or low beam only  $750
Power-folding mirrors$50$50 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Leather-wrapped steering wheel$150$150 
Manual height adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Total Value of Features$6,825$7,175$4,500
Value of Feature Adjustments$2,325$2,675$0
Value of Feature Adjustments-2,201-2,5400

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Specifications Comparison: Kia Niro vs. Toyota Prius

Model Year20182018
ModelNiroPrius
Body4dr SUV4dr Hatch
Wheelbase106.3 in106.3 in
Length171.5 in178.7 in
Width71.1 in69.3 in
Height60.4 in58.1 in
Curb Weight3,106 lb.3,075 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom40.1 in39.4 in
Row 1 Shoulder Room56.0 in55.0 in
Row 1 Hip Room53.7 in53.4 in
Row 1 Legroom41.7 in43.2 in
Row 2 Headroom39.1 in37.4 in
Row 2 Shoulder Room55.2 in53.0 in
Row 2 Hip Room48.3 in51.9 in
Row 2 Legroom37.4 in33.4 in
Cargo Volume,
Minimum
19.4 ft324.6 ft3
Cargo Volume,
Maximum
54.5 ft362.7 ft3

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Option Package Details
Kia Niro EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
Xenon HID headlights500Yes
AC power outlet100No
Door sill trim plates100Yes
Wireless charging station75Yes
Leather seating surfaces450No
Cooled or ventilated front seats300No
Memory system, driver seat200No
Obstacle detection, front150No
Obstacle detection, rear250No
Heated steering wheel100No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Adaptive cruise control450Yes
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Navigation system600Yes
Surround sound250No
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested430067%
Total Not Requested215033%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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