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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $22,335

Kia Optima EX   
Difference: $6,505

Lowest Total Invoice: $20,720

Kia Optima EX   
Difference: $5,760

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072010
ModelOptimaPrius
TrimEXIV
Body4dr Sedan4dr Hatch
Base Price $19,395 $23,800
Base Invoice $18,045 $22,156
Rear spoiler 200  
Sunroof 800  
Leather seating surfaces 600  
Convenience Package 700  
Solar Roof Package   1,800
Navigation Package   2,480
Rear spoiler 160  
Sunroof 715  
Leather seating surfaces 535  
Convenience Package 625  
Solar Roof Package   1,440
Navigation Package   2,124
Options (change) 2,300 4,280
Options (change) 2,035 3,564
Destination 640 760
Total Price $22,335 $28,840
Total Invoice $20,720 $26,480

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,115
TrueDelta Adjusted Invoice Difference: $3,566
Model Year20072010
ModelOptimaPrius
TrimEXIV
Body4dr Sedan4dr Hatch
Engine161hp I498hp I4 H
TransmissionT5CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7?, 8
Tire (rear if not all the same)205/60-16195/65-15
Total Price$22,335$28,840
Adjustments for Features0-2,390
Feature-Adjusted Total Price$22,335$26,450
Total Invoice$20,720$26,480
Adjustments for Features0-2,194
Feature-Adjusted Total Invoice$20,720$24,286

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20072010
ModelOptimaPrius
TrimEXIV
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Power-adjustable pedals$125 
Proximity key $250
Remote climate control $25
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Antilock brakes (ABS) $400
Brake assist $50
Knee airbag, driver $75
Rearview camera $200
Stability control $400
Traction control $100
Cargo Management 
Cargo cover $75
Climate Control 
Ionizing air filtration $50
Rear wiper $175
Water-repellent front-door glass $15
Exterior 
Bodyside moldings$75 
Solar panel $300
Infotainment 
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
Navigation system $600
Satellite radio $200
Telematics service, such as OnStar $200
Traffic information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Digital instruments $0
Fog lights$125 
Large energy flow and fuel economy display $25
Tachometer$75 
Seats and Interior Trim 
Floor mats$75 
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,425$4,815
Value of Feature Adjustments$0$2,390
Value of Feature Adjustments0-2,194

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20072010
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase107.1 in106.3 in
Length186.4 in175.6 in
Width71.1 in68.7 in
Height58.3 in58.7 in
Curb Weight3,143 lb.3,043 lb.
Fuel Capacity17.0 gal.11.9 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in54.9 in
Row 1 Hip Room54.5 in52.7 in
Row 1 Legroom43.7 in42.5 in
Row 2 Headroom38.0 in37.6 in
Row 2 Shoulder Room56.3 in53.1 in
Row 2 Hip Room54.7 in51.2 in
Row 2 Legroom37.8 in36.0 in
Cargo Volume,
Minimum		14.8 ft321.6 ft3
Cargo Volume,
Maximum		14.839.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20031%
Total Not Requested45069%

Option Package Details
Toyota Prius IV

Solar Roof Package
FeatureValueRequested?
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested90073%
Total Not Requested32527%
Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Rearview camera200No
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25No
Navigation system600No
Total Requested00%
Total Not Requested1150100%

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