| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $18,280 Kia Optima LX | |||||
| Difference: $1,474 | |||||
Lowest Total Invoice: $17,190 Kia Optima LX | |||||
| Difference: $1,392 | |||||
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| Model Year | 2007 | 2007 | 2009 | 2009 | 2009 |
| Model | Optima | Optima | Prius | Prius | Prius |
| Trim | LX | EX | Standard | Base | Touring |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Base Price | $16,355 | $19,395 | $22,000 | $23,375 | $24,270 |
| Base Invoice | $15,435 | $18,045 | $20,900 | $21,758 | $22,519 |
| Appearance Package | 1,000 | ||||
| Rear spoiler | 200 | 200 | |||
| Floor mats | 85 | 184 | 184 | 184 | |
| Appearance Package | 890 | ||||
| Rear spoiler | 160 | 160 | |||
| Floor mats | 65 | 112 | 112 | 112 | |
| Options (change) | 1,285 | 200 | 184 | 184 | 184 |
| Options (change) | 1,115 | 160 | 112 | 112 | 112 |
| Destination | 640 | 640 | 720 | 720 | 720 |
| Gas Tax | 0 | 0 | -3,150 | -3,150 | -3,150 |
| Total Price | $18,280 | $20,235 | $19,754 | $21,129 | $22,024 |
| Total Invoice | $17,190 | $18,845 | $18,582 | $19,440 | $20,201 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $704 | |||||
| TrueDelta Adjusted Invoice Difference: $829 | |||||
| Model Year | 2007 | 2007 | 2009 | 2009 | 2009 |
| Model | Optima | Optima | Prius | Prius | Prius |
| Trim | LX | EX | Standard | Base | Touring |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Engine | 161hp I4 | 161hp I4 | 76hp I4 H | 76hp I4 H | 76hp I4 H |
| Transmission | M5 | T5 | CVT | CVT | CVT |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 360, 7 | ?, 6 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 215/50-17 | 205/60-16 | 185/65-15 | 185/65-15 | 195/55-16 |
| Total Price | $18,280 | $20,235 | $19,754 | $21,129 | $22,024 |
| Adjustments for Features | 0 | -2,400 | -1,215 | -1,465 | -2,090 |
| Feature-Adjusted Total Price | $18,280 | $17,835 | $18,539 | $19,664 | $19,934 |
| Cost Above Minimum | $445 | $0 | $0 | $1,125 | $1,395 |
| Total Invoice | $17,190 | $18,845 | $18,582 | $19,440 | $20,201 |
| Adjustments for Features | 0 | -2,235 | -1,143 | -1,348 | -1,917 |
| Feature-Adjusted Total Invoice | $17,190 | $16,610 | $17,439 | $18,092 | $18,284 |
| Cost Above Minimum | $580 | $0 | $0 | $653 | $845 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2007 | 2007 | 2009 | 2009 | 2009 |
| Model | Optima | Optima | Prius | Prius | Prius |
| Trim | LX | EX | Standard | Base | Touring |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||||
| 5-speed manual | $0 | ||||
| 5-speed manually-shiftable automatic | $1000 | ||||
| CVT | $1000 | $1000 | $1000 | ||
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Cruise control | $150 | $150 | $150 | $150 | |
| Remote keyless entry | $225 | $225 | $225 | $225 | |
| Tilt steering wheel, manual | $150 | $150 | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Universal garage door opener | $100 | ||||
| Brakes, Airbags, and Other Safety | |||||
| 4-wheel disc brakes | $150 | $150 | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| Antilock brakes (ABS) | $400 | $400 | $400 | ||
| Brake assist | $50 | $50 | $50 | ||
| Traction control | $100 | $100 | $100 | ||
| Cargo Management | |||||
| Cargo cover | $75 | $75 | |||
| Cargo mat | $40 | $40 | $40 | ||
| Console with shifter | $150 | $150 | |||
| Console without shifter | $150 | $150 | $150 | ||
| Climate Control | |||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | |
| Rear wiper | $175 | $175 | $175 | ||
| Exterior | |||||
| Bodyside moldings | $75 | $75 | |||
| Larger rear spoiler | $200 | ||||
| Rear spoiler | $200 | $200 | $200 | $200 | |
| Infotainment | |||||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | |
| Cassette player | $50 | ||||
| CD changer, in-dash | $325 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| MP3-compatible player | $50 | ||||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming rearview mirror | $150 | ||||
| Automatic headlights | $125 | $125 | |||
| Digital instruments | $0 | $0 | $0 | ||
| Fog lights | $125 | $125 | $125 | ||
| Heated mirrors | $25 | $25 | $25 | $25 | |
| Large energy flow and fuel economy display | $25 | $25 | $25 | ||
| Tachometer | $75 | $75 | |||
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Aluminum trim | $100 | ||||
| Leather-wrapped steering wheel | $150 | $150 | |||
| Manual height adjuster, driver seat | $50 | ||||
| Manual lumbar adjuster, driver seat | $50 | $50 | |||
| Manual tilt adjuster, driver seat | $50 | ||||
| Power fore-aft adjuster, driver seat | $100 | ||||
| Power height adjuster, driver seat | $100 | ||||
| Power recliner, driver seat | $100 | ||||
| Power tilt adjuster, driver seat | $100 | ||||
| Suspension, Wheels, and Tires | |||||
| Sport suspension (upgrade) | $0 | ||||
| Total Value of Features | $1,750 | $4,150 | $2,965 | $3,215 | $3,840 |
| Value of Feature Adjustments | $0 | $2,400 | $1,215 | $1,465 | $2,090 |
| Value of Feature Adjustments | 0 | -2,235 | -1,143 | -1,348 | -1,917 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2007 | 2009 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 107.1 in | 106.3 in |
| Length | 186.4 in | 175.0 in |
| Width | 71.1 in | 67.9 in |
| Height | 58.3 in | 58.1 in |
| Curb Weight | 3,143 lb. | 2,891 lb. |
| Fuel Capacity | 17.0 gal. | 11.9 gal. |
| Row 1 Headroom | 39.8 in | 39.1 in |
| Row 1 Shoulder Room | 57.1 in | 55.3 in |
| Row 1 Hip Room | 54.5 in | 51.0 in |
| Row 1 Legroom | 43.7 in | 41.9 in |
| Row 2 Headroom | 38.0 in | 37.1 in |
| Row 2 Shoulder Room | 56.3 in | 53.0 in |
| Row 2 Hip Room | 54.7 in | 51.6 in |
| Row 2 Legroom | 37.8 in | 38.6 in |
| Cargo Volume | 14.8 ft3 | 14.4 ft3 |
Option Package Details
Kia Optima LX
| Appearance Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Trip computer | 150 | Yes |
| Automatic headlights | 125 | No |
| Fog lights | 125 | Yes |
| Alloy wheels | 350 | Yes |
| Leather-wrapped steering wheel | 150 | No |
| Outside temperature display | 50 | Yes |
| Upgraded instruments | 0 | No |
| Aluminum trim | 100 | No |
| Special exterior trim | 0 | No |
| Total Requested | 675 | 47% |
| Total Not Requested | 775 | 53% |
Option Package Details
Toyota Prius Standard
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Prius
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Prius Touring
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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