| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $24,279 Toyota Prius | |||
| Difference: $556 | |||
Lowest Total Invoice: $22,275 Toyota Prius | |||
| Difference: $755 | |||
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| Model Year | 2009 | 2009 | 2009 |
| Model | Optima | Prius | Prius |
| Trim | EX | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Base Price | $20,690 | $23,375 | $24,270 |
| Base Invoice | $19,255 | $21,758 | $22,519 |
| Navigation system | 1,200 | ||
| Premium Package | 1,300 | ||
| Convenience Package | 970 | ||
| Package 6 | 3,150 | 2,775 | |
| Floor mats | 184 | 184 | |
| Navigation system | 1,075 | ||
| Premium Package | 1,160 | ||
| Convenience Package | 865 | ||
| Package 6 | 2,835 | 2,497 | |
| Floor mats | 112 | 112 | |
| Options (change) | 3,470 | 3,334 | 2,959 |
| Options (change) | 3,100 | 2,947 | 2,609 |
| Destination | 675 | 720 | 720 |
| Gas Tax | 0 | -3,150 | -3,150 |
| Total Price | $24,835 | $24,279 | $24,799 |
| Total Invoice | $23,030 | $22,275 | $22,698 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $454 | |||
| TrueDelta Adjusted Invoice Difference: $182 | |||
| Model Year | 2009 | 2009 | 2009 |
| Model | Optima | Prius | Prius |
| Trim | EX | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Engine | 175hp I4 | 76hp I4 H | 76hp I4 H |
| Transmission | T5 | CVT | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | ?, 9 | ?, 9 |
| Tire (rear if not all the same) | 215/50-17 | 185/65-15 | 195/55-16 |
| Total Price | $24,835 | $24,279 | $24,799 |
| Adjustments for Features | -1,010 | 0 | 0 |
| Feature-Adjusted Total Price | $23,825 | $24,279 | $24,799 |
| Cost Above Minimum | $0 | $0 | $520 |
| Total Invoice | $23,030 | $22,275 | $22,698 |
| Adjustments for Features | -937 | 0 | 0 |
| Feature-Adjusted Total Invoice | $22,093 | $22,275 | $22,698 |
| Cost Above Minimum | $0 | $0 | $423 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2009 | 2009 | 2009 |
| Model | Optima | Prius | Prius |
| Trim | EX | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | ||
| CVT | $1000 | $1000 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | $250 | |
| Sunshade, rear | $125 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Brakes, Airbags, and Other Safety | |||
| 4-wheel disc brakes | $150 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Rearview camera | $200 | $200 | |
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | $40 | |
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Climate Control | |||
| Rear wiper | $175 | $175 | |
| Exterior | |||
| Bodyside moldings | $75 | ||
| Larger rear spoiler | $200 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | ||
| Infotainment | |||
| Bluetooth cell phone link | $100 | $100 | |
| CD changer, in-dash | $325 | $325 | |
| CD player | $125 | ||
| Satellite radio | $200 | ||
| USB port | $25 | ||
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | ||
| Compass | $0 | ||
| Digital instruments | $0 | $0 | |
| Large energy flow and fuel economy display | $25 | $25 | |
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | $500 | |
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | ||
| Heated front seats | $200 | ||
| Manual lumbar adjuster, driver seat | $50 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $4,300 | $3,290 | $3,290 |
| Value of Feature Adjustments | $1,010 | $0 | $0 |
| Value of Feature Adjustments | -937 | 0 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2009 | 2009 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 107.1 in | 106.3 in |
| Length | 189.0 in | 175.0 in |
| Width | 71.1 in | 67.9 in |
| Height | 58.3 in | 58.1 in |
| Curb Weight | 3,158 lb. | 2,891 lb. |
| Fuel Capacity | 16.4 gal. | 11.9 gal. |
| Row 1 Headroom | 39.8 in | 39.1 in |
| Row 1 Shoulder Room | 57.1 in | 55.3 in |
| Row 1 Hip Room | 54.5 in | 51.0 in |
| Row 1 Legroom | 43.7 in | 41.9 in |
| Row 2 Headroom | 38.0 in | 37.1 in |
| Row 2 Shoulder Room | 56.3 in | 53.0 in |
| Row 2 Hip Room | 54.7 in | 51.6 in |
| Row 2 Legroom | 37.8 in | 38.6 in |
| Cargo Volume | 15.0 ft3 | 14.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | No |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1450 | 100% |
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Power-adjustable pedals | 125 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1050 | 100% |
Option Package Details
Toyota Prius
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | No |
| Fog lights | 125 | Yes |
| Xenon HID headlights | 500 | No |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | No |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | No |
| Aux input | 50 | Yes |
| Total Requested | 2525 | 58% |
| Total Not Requested | 1800 | 42% |
Option Package Details
Toyota Prius Touring
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | No |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | No |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | No |
| Aux input | 50 | Yes |
| Total Requested | 2400 | 65% |
| Total Not Requested | 1300 | 35% |
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