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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $21,109

Toyota Prius Standard   
Difference: $6,141

Lowest Total Invoice: $19,801

Toyota Prius Standard   
Difference: $5,709

Calculate Payments

  Down Payment Interest Rate Term
Model Year2011200920092009
ModelOptimaPriusPriusPrius
TrimHybridStandardBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch4dr Hatch
Base Price $26,500 $22,000 $23,375 $24,270
Base Invoice $24,760 $20,900 $21,758 $22,519
Package 3   1,355   1,355
Floor mats   184 184 184
Package 4     1,480  
Package 3   1,219   1,219
Floor mats   112 112 112
Package 4     1,332  
Options (change) 0 1,539 1,664 1,539
Options (change) 0 1,331 1,444 1,331
Destination 750 720 720 720
Gas Tax 0 -3,150 -3,150 -3,150
Total Price $27,250 $21,109 $22,609 $23,379
Total Invoice $25,510 $19,801 $20,772 $21,420

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Standard
TrueDelta Adjusted Price Difference: $4,876
TrueDelta Adjusted Invoice Difference: $4,525
Model Year2011200920092009
ModelOptimaPriusPriusPrius
TrimHybridStandardBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch4dr Hatch
Engine166hp I4 H76hp I4 H76hp I4 H76hp I4 H
TransmissionT6CVTCVTCVT
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG48/45 MPG48/45 MPG48/45 MPG
Audio (watts, speakers)?, 6?, 9?, 9?, 9
Tire (rear if not all the same)205/65-16185/65-15185/65-15195/55-16
Total Price$27,250$21,109$22,609$23,379
Adjustments for Features-1,2650-875-875
Feature-Adjusted Total Price$25,985$21,109$21,734$22,504
Cost Above Minimum$0$0$625$1,395
Total Invoice$25,510$19,801$20,772$21,420
Adjustments for Features-1,1840-804-802
Feature-Adjusted Total Invoice$24,326$19,801$19,968$20,618
Cost Above Minimum$0$0$167$817

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year2011200920092009
ModelOptimaPriusPriusPrius
TrimHybridStandardBaseTouring
Body4dr Sedan4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100   
CVT $1000$1000$1000
FWD$0$0$0$0
Accessories 
Cruise control$150 $150$150
Tilt steering wheel, manual $150$150$150
Tilt/telescoping steering wheel, manual$250   
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150   
Active or whiplash-reducing head restraints, front seats$0   
Temporary spare tire $150$150$150
Cargo Management 
Air-conditioned storage compartment$50   
Cargo cover  $75$75
Cargo mat $40$40$40
Console with shifter$150   
Console without shifter $150$150$150
Rear seat pass-through$100   
Climate Control 
Dual-zone climate control$125   
Rear air vents$100   
Rear wiper $175$175$175
Exterior 
Body kit$0   
Larger rear spoiler   $200
Rear spoiler$200$200$200 
Infotainment 
Bluetooth audio streaming$25   
CD changer, in-dash $325$325$325
CD player$125   
Media drive, small$5   
Satellite radio$200   
SMS text-to-speech reader$25   
USB port$25   
Voice control for external devices$0   
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150$150
Automatic headlights$125   
Detailed driving style feedback$100   
Digital instruments $0$0$0
Fog lights$125 $125$125
Heated mirrors$25 $25$25
Speaker lights$100   
Tachometer$75   
Turn signals on or near mirrors$25   
Xenon HID headlights  $500$500
Seats and Interior Trim 
Folding second row seats $300$300$300
Leather-wrapped steering wheel$150   
Power fore-aft adjuster, driver seat$100   
Power height adjuster, driver seat$100   
Power lumbar adjuster, driver seat$100   
Power recliner, driver seat$100   
Power tilt adjuster, driver seat$100   
Suspension, Wheels, and Tires 
Sport suspension (upgrade)   $0
Total Value of Features$4,005$2,740$3,615$3,615
Value of Feature Adjustments$1,265$0$875$875
Value of Feature Adjustments-1,1840-804-802

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20112009
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.0 in106.3 in
Length190.7 in175.0 in
Width72.1 in67.9 in
Height57.3 in58.1 in
Curb Weight3,490 lb.2,890 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom40.0 in39.1 in
Row 1 Shoulder Room57.2 in55.3 in
Row 1 Hip Room54.7 in51.0 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.6 in37.1 in
Row 2 Shoulder Room55.7 in53.0 in
Row 2 Hip Room54.5 in51.6 in
Row 2 Legroom34.7 in38.6 in
Cargo Volume15.4 ft314.4 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Toyota Prius Standard

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 3
FeatureValueRequested?
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested105054%
Total Not Requested90046%

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 4
FeatureValueRequested?
Fog lights125Yes
Xenon HID headlights500No
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested117546%
Total Not Requested140054%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 3
FeatureValueRequested?
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested105054%
Total Not Requested90046%

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