| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $31,894 Toyota Prius Four | ||
| Difference: $356 | ||
Lowest Total Invoice: $29,574 Toyota Prius Four | ||
| Difference: $401 | ||
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| Model Year | 2011 | 2017 |
| Model | Optima | Prius |
| Trim | Hybrid | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Base Price | $26,500 | $29,135 |
| Base Invoice | $24,760 | $27,122 |
| Premium Technology Package | 5,000 | |
| Advanced Technology Package | 1,350 | |
| Floor mats | 225 | |
| Illuminated door sill trim plates | 299 | |
| Premium Technology Package | 4,465 | |
| Advanced Technology Package | 1,202 | |
| Floor mats | 140 | |
| Illuminated door sill trim plates | 225 | |
| Options (change) | 5,000 | 1,874 |
| Options (change) | 4,465 | 1,567 |
| Destination | 750 | 885 |
| Total Price | $32,250 | $31,894 |
| Total Invoice | $29,975 | $29,574 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Four | ||
| TrueDelta Adjusted Price Difference: $1,096 | ||
| TrueDelta Adjusted Invoice Difference: $1,087 | ||
| Model Year | 2011 | 2017 |
| Model | Optima | Prius |
| Trim | Hybrid | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Engine | 166hp I4 H | 95hp I4 H |
| Transmission | T6 | CVT |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 34/39 MPG | 54/50 MPG |
| Audio (watts, speakers) | 550, 12 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 195/65-15 |
| Total Price | $32,250 | $31,894 |
| Adjustments for Features | 0 | -740 |
| Feature-Adjusted Total Price | $32,250 | $31,154 |
| Total Invoice | $29,975 | $29,574 |
| Adjustments for Features | 0 | -686 |
| Feature-Adjusted Total Invoice | $29,975 | $28,888 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2011 | 2017 |
| Model | Optima | Prius |
| Trim | Hybrid | Four |
| Body | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| CVT | $1000 | |
| FWD | $0 | $0 |
| Accessories | ||
| Adaptive cruise control, all-speed | $850 | |
| Cruise control | $150 | |
| Heated steering wheel | $100 | |
| Brakes, Airbags, and Other Safety | ||
| Automatic braking, high-speed or partial | $200 | |
| Automatic braking, low-speed | $200 | |
| Blind spot warning system | $200 | |
| Cross-traffic warning, rear | $100 | |
| Forward collision warning | $200 | |
| Knee airbag, driver | $75 | |
| Lane departure prevention, steering-based | $200 | |
| Lane departure warning | $200 | |
| Pedestrian detection | $50 | |
| Radar- or camera-based collision preparation system | $0 | |
| Seat cushion airbag, passenger | $75 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Cargo mat | $40 | |
| Console with shifter | $150 | |
| Console without shifter | $150 | |
| Rear seat pass-through | $100 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Rain-sensing wipers | $175 | |
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Variable intermittent wipers | $75 | |
| Engine / Motor | ||
| Automatic start / stop | $150 | |
| Exterior | ||
| Active grille shutters | $0 | |
| Body kit | $0 | |
| Panoramic sunroof | $1200 | |
| Rear spoiler | $200 | |
| Sunroof | $900 | |
| Infotainment | ||
| App support | $0 | |
| DVD-compatible player | $0 | |
| HD radio | $50 | |
| Siri Eyes Free support | $0 | |
| SMS text-to-speech reader | $25 | |
| Traffic + travel information | $25 | |
| Wireless charging station | $75 | |
| Instruments, Lights, and Mirrors | ||
| Auto-dimming headlights | $200 | |
| Compass | $0 | |
| Digital instruments | $0 | |
| Fog lights | $125 | |
| Head-up display (HUD) | $350 | |
| Interior ambient lighting | $150 | |
| LED headlights, single projector or low beam only | $750 | |
| Speaker lights | $100 | |
| Tachometer | $75 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Folding second row seats | $300 | |
| Heated second row seats | $200 | |
| Leather seating surfaces | $900 | |
| Leather-wrapped steering wheel | $150 | |
| Memory system, driver seat | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Synthetic leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $6,250 | $6,990 |
| Value of Feature Adjustments | $0 | $740 |
| Value of Feature Adjustments | 0 | -686 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2011 | 2017 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.0 in | 106.3 in |
| Length | 190.7 in | 178.7 in |
| Width | 72.1 in | 69.3 in |
| Height | 57.3 in | 58.1 in |
| Curb Weight | 3,490 lb. | 3,075 lb. |
| Fuel Capacity | 18.5 gal. | 11.3 gal. |
| Row 1 Headroom | 40.0 in | 39.4 in |
| Row 1 Shoulder Room | 57.2 in | 55.0 in |
| Row 1 Hip Room | 54.7 in | 53.4 in |
| Row 1 Legroom | 45.5 in | 43.2 in |
| Row 2 Headroom | 37.6 in | 37.4 in |
| Row 2 Shoulder Room | 55.7 in | 53.0 in |
| Row 2 Hip Room | 54.5 in | 51.9 in |
| Row 2 Legroom | 34.7 in | 33.4 in |
| Cargo Volume, Minimum | 15.4 ft3 | 24.6 ft3 |
| Cargo Volume, Maximum | 15.4 | 62.7 ft3 |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Heated steering wheel | 100 | No |
| Compass | 0 | No |
| 215/55HR17 tires | 400 | No |
| Voice control for nav and audio | 100 | Yes |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Total Requested | 1850 | 32% |
| Total Not Requested | 4000 | 68% |
Option Package Details
Toyota Prius Four
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Head-up display (HUD) | 350 | No |
| Total Requested | 900 | 72% |
| Total Not Requested | 350 | 28% |
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