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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $31,718

Toyota Prius Four   
Difference: $3,657

Lowest Total Invoice: $29,469

Toyota Prius Four   
Difference: $3,398

Calculate Payments

  Down Payment Interest Rate Term
Model Year20152017
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Base Price $32,150 $29,135
Base Invoice $29,815 $27,122
Technology Package 2,350  
Cargo net 50 49
Advanced Technology Package   1,350
Illuminated door sill trim plates   299
Technology Package 2,185  
Cargo net 42 35
Advanced Technology Package   1,202
Illuminated door sill trim plates   225
Options (change) 2,400 1,698
Options (change) 2,227 1,462
Destination 825 885
Total Price $35,375 $31,718
Total Invoice $32,867 $29,469

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $2,982
TrueDelta Adjusted Invoice Difference: $2,771
Model Year20152017
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Engine159hp I4 H95hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG54/50 MPG
Audio (watts, speakers)550, 12?, 6
Tire (rear if not all the same)215/55-17195/65-15
Total Price$35,375$31,718
Adjustments for Features-6750
Feature-Adjusted Total Price$34,700$31,718
Total Invoice$32,867$29,469
Adjustments for Features-6270
Feature-Adjusted Total Invoice$32,240$29,469

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20152017
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control, all-speed $850
Cruise control$150 
Heated steering wheel$100 
Brakes, Airbags, and Other Safety 
911 assist$25 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, rear$250 
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Seat cushion airbag, passenger $75
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Console with shifter$150 
Console without shifter $150
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents$100 
Rear wiper $175
Variable intermittent wipers$75 
Exterior 
Active grille shutters $0
Body kit$0 
Laminated front side windows$200 
Panoramic sunroof$1200 
Rear spoiler$200 
Sunroof $900
Infotainment 
DVD-compatible player $0
Siri Eyes Free support $0
Surround sound$250 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Digital instruments $0
Fog lights$125 
Head-up display (HUD) $350
Interior ambient lighting$150 
LED headlights, single projector or low beam only $750
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Heated second row seats$200 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$7,100$6,425
Value of Feature Adjustments$675$0
Value of Feature Adjustments-6270

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See a complete comparison of Kia Optima vs. Toyota Prius features.

Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20152017
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.0 in106.3 in
Length190.7 in178.7 in
Width72.1 in69.3 in
Height57.9 in58.1 in
Curb Weight3,510 lb.3,075 lb.
Fuel Capacity18.5 gal.11.3 gal.
Row 1 Headroom40.0 in39.4 in
Row 1 Shoulder Room57.3 in55.0 in
Row 1 Hip Room54.7 in53.4 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.6 in37.4 in
Row 2 Shoulder Room55.7 in53.0 in
Row 2 Hip Room54.5 in51.9 in
Row 2 Legroom34.7 in33.4 in
Cargo Volume,
Minimum		15.4 ft324.6 ft3
Cargo Volume,
Maximum		15.462.7 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested30017%
Total Not Requested145083%

Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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