Kia Optima Kia Optima 2007 Toyota Prius Toyota Prius 2017

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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $20,835

Kia Optima EX   
Difference: $11,049

Lowest Total Invoice: $19,400

Kia Optima EX   
Difference: $10,148

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072017
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Base Price $19,395 $29,135
Base Invoice $18,045 $27,122
Sunroof 800  
Advanced Technology Package   1,350
Floor mats   225
Bodyside moldings   289
Sunroof 715  
Advanced Technology Package   1,202
Floor mats   140
Bodyside moldings   199
Options (change) 800 1,864
Options (change) 715 1,541
Destination 640 885
Total Price $20,835 $31,884
Total Invoice $19,400 $29,548

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,359
TrueDelta Adjusted Invoice Difference: $3,948
Model Year20072017
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Engine161hp I495hp I4 H
TransmissionT5CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7?, 6
Tire (rear if not all the same)205/60-16195/65-15
Total Price$20,835$31,884
Adjustments for Features0-6,690
Feature-Adjusted Total Price$20,835$25,194
Total Invoice$19,400$29,548
Adjustments for Features0-6,200
Feature-Adjusted Total Invoice$19,400$23,348

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20072017
ModelOptimaPrius
TrimEXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control, all-speed $850
Cruise control$150 
Proximity key $250
Brakes, Airbags, and Other Safety 
Antilock brakes (ABS) $400
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Brake assist $50
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rearview camera $200
Seat cushion airbag, passenger $75
Stability control $400
Traction control $100
Cargo Management 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Climate Control 
Rain-sensing wipers $175
Rear wiper $175
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Infotainment 
App support $0
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Navigation system $600
Satellite radio $200
Siri Eyes Free support $0
SMS text-to-speech reader $25
Traffic + travel information $25
Voice control for nav and audio $100
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Detailed driving style feedback $100
Digital instruments $0
Fog lights$125 
Head-up display (HUD) $350
Large energy flow and fuel economy display $25
LED headlights, single projector or low beam only $750
Tachometer$75 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Heated front seats $200
Leather-wrapped steering wheel$150 
Manual lumbar adjuster, driver seat$50 
Power lumbar adjuster, driver seat $100
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,150$8,840
Value of Feature Adjustments$0$6,690
Value of Feature Adjustments0-6,200

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Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20072017
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase107.1 in106.3 in
Length186.4 in178.7 in
Width71.1 in69.3 in
Height58.3 in58.1 in
Curb Weight3,143 lb.3,076 lb.
Fuel Capacity17.0 gal.11.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room57.1 in55.0 in
Row 1 Hip Room54.5 in53.4 in
Row 1 Legroom43.7 in43.2 in
Row 2 Headroom38.0 in37.4 in
Row 2 Shoulder Room56.3 in53.0 in
Row 2 Hip Room54.7 in51.9 in
Row 2 Legroom37.8 in33.4 in
Cargo Volume,
Minimum
14.8 ft324.6 ft3
Cargo Volume,
Maximum
14.862.7 ft3

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Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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